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OnePlus to open an R&D center in Europe, invites Sony employees over

Posted: , by Paul.K

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OnePlus to open an R&D center in Europe, invites Sony employees over
OnePlus may have a bit more tricks up its sleeve than it appears. The company, notorious for launching a handset, which it dubbed the "2014 flagship killer", pricing it extremely affordably, and then limiting its sales by introducing its storied invite system, seems to be switching gears a bit. While the OnePlus shop sells the fabled handset internationally, the manufacturer hasn't really shown any large-scale ambition of exponential worldwide growth, at least not as much as Xiaomi, who looks to become the largest worldwide smartphone slinger in the following years.

However, while OnePlus may be holding back on the bombastic statements (aside from the "Never Settle" motto, that is), it seems some sort of expansion plan may be brewing in its kitchen after all. Co-founder Carl Pei posted a Google+ update, stating that OnePlus will be building an R&D center in Europe in the second half of 2015. The post also links to a news article about the 1,000 job cuts that Sony is planning for its mobile division – apparently, Carl Pei is hinting that ex-Sony employees will be welcome to apply for OnePlus' center in Europe.

So, what could this mean? Well, creating a research and development division in Europe could hint at plans for OnePlus to expand more aggressively in the western markets. Such a center would probably be concerned with creating designs and functions that would better appeal to the US and EU markets, though, if we are to be fair – the OnePlus One doesn't seem to lack desirability across the globe. The intent behind the new R&D center may also be to give some better street cred to OnePlus products, dispersing any potential prejudice towards their sturdiness and reliability.

Whatever the reason for the new department – we won't be seeing any fruits from its labor any time soon – the OnePlus 2 will be coming out in Q3 2015, according to latest reports, which means that it will launch either before, or parallel with the building of the new R&D center. Ergo – whatever the Europe-based specialists will be working on – we will see it in the OnePlus Three (unofficial name) at the earliest.

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posted on 02 Feb 2015, 05:18 15

1. vincelongman (Posts: 5068; Member since: 10 Feb 2013)

This would be great
Sony shouldn't have fired them, Sony's devices are fine
Its Sony's management and marketing divisions which need to be fired

posted on 02 Feb 2015, 07:20 2

6. jaytai0106 (Posts: 1888; Member since: 30 Mar 2011)

Sony devices are great, but Sony's management team can't keep their cost down to make the phone more affordable. Beside, everything cost so much more in Japan, so when you start export the goods out of Japan you already lose at the pricing.

posted on 02 Feb 2015, 05:22 2

2. mdroid (Posts: 48; Member since: 15 Mar 2013)

go OnePlus.

posted on 02 Feb 2015, 05:57 2

3. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

Here is also an invitation to Sony employees. :P

posted on 02 Feb 2015, 09:39

9. kanagadeepan (Posts: 981; Member since: 24 Jan 2012)

I see what you did there...

posted on 02 Feb 2015, 06:18 9

4. Settings (Posts: 2331; Member since: 02 Jul 2014)

What? Someone still uses Google plus?

posted on 02 Feb 2015, 07:29

7. chocowii (Posts: 470; Member since: 30 Jan 2014)

This comment needs an upvote.

posted on 02 Feb 2015, 07:35 2

8. jaytai0106 (Posts: 1888; Member since: 30 Mar 2011)

Google+? Google+Search+Megan Fox = DAMN!

posted on 02 Feb 2015, 10:27

10. material (Posts: 80; Member since: 08 Jan 2015)

You should drop by. Folow some pages and groups. Its free of any personal Facebook s**t ,At least in my circle.

posted on 02 Feb 2015, 13:11

12. lyndon420 (Posts: 5000; Member since: 11 Jul 2012)

You should check it out...way better than Facebook. Way more mature audience, better content and no stupid pokes anywhere. They even have games for those that login only to play...like Facebook.

posted on 02 Feb 2015, 06:58

5. iWin_Droid (Posts: 76; Member since: 22 Jan 2015)


posted on 02 Feb 2015, 13:12

13. lyndon420 (Posts: 5000; Member since: 11 Jul 2012)

Yup...it will take awhile for them I think to become relevant.

posted on 02 Feb 2015, 11:48

11. Tejas9 (Posts: 95; Member since: 02 Feb 2015)

It's nice if they are serious about expanding. Hope somebody sent them an invitation to come in Europe...... lol.

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