Report: Sony to cut 1000 jobs from its smartphone division

Report: Sony to cut 1000 jobs from its smartphone division
Japan's Nikkei Business daily reported on Wednesday (with the time difference, it is still Tuesday evening in the states) that Sony is planning on lopping 1000 employees off of its smartphone division. The job cuts are focused in Europe and China, and add to a previous cut of 1000 jobs made by Sony in the same division back in October.

Sony's goal is to shrink head count in the mobile division by 5000 jobs, or 30%, by the end of the March 2016 fiscal year. The job cuts are scheduled to be announced on February 4th when Sony is scheduled to report its earnings for the period covering April through December.

The company is expected to soon unveil its latest flagship handset, the Sony Xperia Z4. While the phone was originally expected to be unveiled at MWC in March, the latest speculation has the phone getting unwrapped this summer.

source: Reuters

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25 Comments

1. CreeDiddy

Posts: 2206; Member since: Nov 04, 2011

Android is doing so well with marketshare...LOL! More cuts are bound to happen with Samsung, LG, HTC, and Motorola.

16. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Both sentence are true. However, competitions has just become even more fierce with many brands entering the markets. Android Consumer stand to benefit from even cheaper, more feature pack device. One thing is for sure, every brands wants a bigger piece of the pie. While Apple is doing extremely well in term of their own profit. How it will benefit a average iOS user is yet to be determined. CreeDiddy, may be you can share how has it benefit you?

2. Techfriend

Posts: 34; Member since: Apr 16, 2014

Hello,there !!

19. nokia12

Posts: 610; Member since: Nov 19, 2013

that is copyrighted to Eflop

3. maccess

Posts: 742; Member since: Jan 16, 2013

I dont care about any of your smartphone.. all i care about is just your playstation.. stay alive SCE..

4. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

If Japan branded, then no buy, plain and simple

5. Commentator

Posts: 3723; Member since: Aug 16, 2011

What's wrong with Japan?

7. tiara6918

Posts: 2263; Member since: Apr 26, 2012

china and japan are enemies and you know which side hugo is at

10. Kruze

Posts: 1285; Member since: Dec 30, 2014

He's actually in the negative side. People in China do buy Sony products, they don't even give a damn about "China and Japan are enemies" just because of a company from Japan, if that's so, Sony will exit the China market already.

13. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Pride, Territories an money, all the fireworks. I hope Sony can stand strong, if not call in help, like another that might want to go mobile idk...Sansui, Nakamichi, Marrantz, Akai maybe pass on Olympus, but there has to be a way to rekindle their fires. Idk I'm reaching there I know but hope springs eternal.

15. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Japan is a victim of high currency exchange rate. Casual shopper would always notice that products from Japan cost a hundred to few hundreds more. Lately i seeing more people with Xperia phone.

12. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

What about Sony camera lenses? And many more thing should not be bought for chinese phones then.

6. jack123

Posts: 278; Member since: Jan 07, 2013

Wow! Vaio just gone, and now mobile divisions are shrinking. Are they doing a Nokia?

8. tiara6918

Posts: 2263; Member since: Apr 26, 2012

sony must maintain focus, that's it if they don't want their other divisions to die

9. greenelektron

Posts: 537; Member since: Sep 10, 2014

Is this a thing in Japan now? The once leader in electronics innovation is fading.

11. Kruze

Posts: 1285; Member since: Dec 30, 2014

Sony should stop making the same mistake...like overpricing their products, releasing too many phones, lack of Android updates for lower end phones, not-so-good camera, lack of wow etc.

14. Genza

Posts: 576; Member since: Mar 12, 2014

If they don't do something extraordinary with the Z4, I would buy an iPhone or Nexus.

18. hboy857

Posts: 367; Member since: Jun 03, 2013

This year i'm not going to buy any flagship phone, I'll wait and see what my favorite android manufacturer (HTC, Sony, Motorola, i even started to like LG) bring in 2016. It looks like manufacturer will not bring Corephotonics' Dual Camera technology in 2015. If android manufacturer failed to beat iphone 6s camera with Corephotonics' Dual Camera tech then i'll probably buy a iphone 7. I wonder when Sony going to bring their curved sensor into their phones. And talking about dream phone if Xperia nexus come out, i'll buy that phone for sure.

20. fyahking

Posts: 1146; Member since: Jan 28, 2015

how about put sd 805 instead of 801 in your z3? Maybe, that will help with your sales? I was going to get the z3, but it came with 801 and not 805, so no buy for me.lol

22. amasog

Posts: 552; Member since: Aug 22, 2013

what can your 805 do that the 801 can't? LOL! lowering the price of their phone with very huge bezel & so flat back that is uncomfortable to hold, I think, can help them.

21. androidrocks

Posts: 63; Member since: Apr 14, 2012

Its always sad to see people lose their jobs

23. Zenzui

Posts: 114; Member since: Feb 13, 2012

I hope Sony can come back up again. Losing jobs is a sad thing for people to have, specially with families they need to feed.

24. Rhinoface

Posts: 179; Member since: Dec 05, 2014

This really saddens me. Like yeah, people losing jobs and such, but I've always loved Sony as a company. Obvious fanboyism, but they're known for quality products and it's sad to think that they're dying off.

25. Chuck007

Posts: 1410; Member since: Mar 02, 2014

As much as I loved Sony I am really starting to give up hope on them. I've been waiting years for a comeback and let's face it... it aint gonna happen.

26. rajesh2015sudharsun

Posts: 1; Member since: Jan 28, 2015

Most of the Chinese companies are sell their products thru online. So they completely by pass the dealers and distributors which save cost. So they can sell mobile with very low margin. But companies like Sony, Samsung, HTC are selling through dealers, distributors, retailers and showrooms. So they have to pay for that. That's why their mobiles are relatively over priced than chinies mobiles. Motorola is going in good way, they sell mobiles thru online( at least in India)

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