Nokia's Stephen Elop strategy is still to be the 'clear winner,' even against Samsung and Apple

Nokia's Stephen Elop strategy is still to be the 'clear winner,' even against Samsung and Apple
You have to hand it to Nokia's soft-spoken CEO Stephen Elop for quietly completing what seemed an impossible turnaround for the company, taking the bold decision to keep its products unique by adopting Windows Phone instead of the much more popular Android platform. The last quarterly results showed some signs that the strategy is starting to pay back, and Mr Elop himself said in an interview the sales keep on being encouraging.

His initial idea with the WP strategy, however, wasn't just to fight for survival, but actually plant the seeds for attacking the top dogs, like Apple and Samsung, and he reiterated that is still in the cards. The way to achieve it:


No doubt about that, and it seems Nokia is poised to address the biggest complaints about the 920, which is its chunky physique with the eventual Nokia EOS and Catwalk successors, so we'll see what 2013 has in store for the Finnish giant.

source: SVD.se via WMPU

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88 Comments

1. nikenturd unregistered

Elop, for the umpteenth time....the Windows platform isn't too desirable to many no matter what you do With it. there's just that ''sucky'' stigma that is always attached to the WP name...why cant you just listen?

6. No_Nonsense unregistered

Of course, nothing is desirable when you are wearing an Android cap on your eyes. Though, WP still needs more features in the OS as a whole

10. nikenturd unregistered

Then how can you explain Windows' miniscule market share? Windows sucks...period, nothin is goin on for them at this point in time.

16. No_Nonsense unregistered

a) People buy what they are recommended by their friends/ family or well, what the see on the usual biased reviews on the net. b) Android's low cost devices have more marketshare than what say, the likes of S3/Note 2, etc have. c) iPhone/Galaxy line have a brand name going for them, unlike the Lumias which are relatively newer to the market and picking traction. d) You seem the one butthurt here, along with other phantoms like Trade_Mark, hemoroid, TROLL, wendygarett, darac since you actually want people to believe android is the best for everyone. e) It'd be better if you actually comment like a sensible guy/android user like some of them do instead of licking samsung's ass every time.

21. MrJerry

Posts: 403; Member since: Oct 05, 2012

You missed a big thing there Why not may people recommend lumia or nokia? Dont they have brand name? Please dont be absurd Nokia used to be a king in phone market which means they used to have the best brand name on the market with rediculosly high market share as well And now we can see how nokia have been sucking in every single part of what they used to have. Just amazing how Dont blame iphone. Sammy survived from it whereas nokia is almost dead

26. No_Nonsense unregistered

"Why many don't recommend the Lumia?" The OS is limited, much like the MS version of iOS. It needs more features like I said earlier. People have a certain affinity to androids (including the salesmen). The people will buy what they see in the hands of the people around them and likely what the sales rep tells them. "Don't the Lumias have a brand name?" They do, but when you ask the average Joe about the phones that he knows, he'll say the iPhone or the Galaxy S3, rather than a Lumia. "Nokia has slipped to the bottom" Agreed, but the fact that the sales of the 920 (and other WP8 lumias) were better than the first gen ones, tell the fact that Nokia is doing certain things right, making the Lumia name synonymous, with the average Joe. Of course, they won't get to where they were in a matter of year or two, they'll need something extraordinary that'll make people take note of the Lumias/WP, say like introducing a 41MP camera in a slimmer body without sacrificing the camera quality.

22. vandroid

Posts: 405; Member since: Sep 04, 2012

Lumias picking up traction against apple and Samsung? Not in your life time, lumias are so over rated they might have the camera tech but HTC is gonna own them with their ultrapixel

24. Nokfan1603

Posts: 58; Member since: Mar 13, 2013

Well, according to tech sites, the camera on the htc one does not seem to be very inspiring... whereas Nokia 808 and Lumia 920 have already proven their superiority.

45. nono_pirot

Posts: 10; Member since: Jun 11, 2012

read some articles from pocketnow.com for some comparisons... EDIT: reply for comment #22 same to #36

25. StreetNerd

Posts: 870; Member since: Dec 08, 2010

but its proven that ultrapixel faild against purevieuw.... so what are u talking bout? :/

36. wando77

Posts: 1168; Member since: Aug 23, 2012

In the review I read (can't remember if it's Engadget or verge) but one of them says the HTC one camera outperforms the lumia 920 in their tests

78. faisal8708

Posts: 104; Member since: Nov 15, 2011

In ur dreams I dont know abt Engadget but the verge put the camera in the cons so no I doubt any1 other than fanboys will say it can beat pureview

28. No_Nonsense unregistered

Care to elaborate over-rated? The last time I checked, their hardware was fantastic, it was the limited WP OS that was the problem. The fact that many want Nokia to adopt android tell about their h/w superiority.

58. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Tour second statement was proven invalid on the Samsung vs apple trial, the sales figures of all the carrier variants of the galaxy S and S2 beat all the low end devices....

85. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

only time will tell

47. BillyG

Posts: 305; Member since: Sep 24, 2012

well, elop can keep on dreaming... maybe it helps him sleep at night...

2. andro.

Posts: 1999; Member since: Sep 16, 2011

If clear winner is having to reduce your flagship handset lumia 800 to 140 euro no contract to try sell backlogs of unsold stock in 2012 and having low level sales a second year running this year then Elop is the Charlie sheen of 'winning' in the mobile world!

11. faisal8708

Posts: 104; Member since: Nov 15, 2011

Lumia 800 was never a flagship device it was just the first WP device by Nokia and Nokia is playin a longterm game not short one

23. MrJerry

Posts: 403; Member since: Oct 05, 2012

How long is it btw?

55. andro.

Posts: 1999; Member since: Sep 16, 2011

Trouble is for nokia the longer term they wait the further the opposition will be ahead by the time they get there. By the time the Nokia horse reaches the finishing line the rival android will have claimed the trophy,taken press photos,went out and celebrated and half way through a second race!

77. faisal8708

Posts: 104; Member since: Nov 15, 2011

The race never ends the Q2 results for this year will give the clear picture of where Nokia and the market is headin

27. windroid unregistered

Do you have a different cassette to play? We all know (because you said it 1000 times) Lumia 800 was (and still is) selling with big discount because it has a no longer supported OS. Do you have android phones in the same situation? If so, I don't see you claiming that in other posts regarding manufacturers with that OS. Your biased view of the situation is one more reason why a capable OS with a very effortful company behind it struggles to gain traction in some markets. You could do something positive and support that OS, it's positive even for Android users to have another OS in the game. The more players the more the OS evolves in order to surpass the adversaries. By the way, I do have an android device (in my tablet), and would like it smother and faster and cleaner. Do ourselves a favor!

79. Muzhhur

Posts: 261; Member since: Sep 14, 2012

the app market is the real bussines! Indeed all the lumias most be in the money to be on the market

3. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

probably in a parallel universe

4. zuckerboy

Posts: 898; Member since: Dec 22, 2011

unrealistic goal ...

5. nikenturd unregistered

Would I trade my premium Android for a premium Nokia phone ? No Would I even consider buying a Nokia phone? No Would I even consider switching to Windows platform hoping to take advantage of Nokia's superior imaging technology? No

7. No_Nonsense unregistered

Then why comment on this article?

42. TROLL

Posts: 4851; Member since: Apr 13, 2012

He's free to comment what he feels and what are his dislikes, this is a forum for discussions on thoughts™

46. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

He's free to comment, but we're free to kick his rear posterior for making brain dead trash talkin' bozo comments...

72. -box-

Posts: 3991; Member since: Jan 04, 2012

He's just one of the holdouts clutching his old imperfect platform not wanting to accept a different future with a strong different option, just like iphonies the first few years android was out; eventually android and WP will be the top two mobile OSes (of the ones known to be out or coming out soon).

* Some comments have been hidden, because they don't meet the discussions rules.

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