Nokia announces April launch of Treasure Tags

Nokia announces April launch of Treasure Tags
On Wednesday morning, Nokia announced that it will be launching Treasure Tags this April. Powered by Bluetooth 4.0 LE, the companion app has recently been spotted at the Windows Phone Store. The Tag itself is a little clip that you attach to your valuable items that you don't want to lose or leave behind. For example, you would probably want to attach one to your keys, and another one would attach to your purse. Each Tag is sized at 30 mm x 30mm x 10mm and weighs all of 13g.

Once you have your Tags clipped to things you don't want to lose or leave behind, you use NFC to pair with it. If you are about to leave the house without the clipped item or your phone, an alarm will alert you. If you can't find the tagged item, use your phone to make the alarm go off. If the sound doesn't help you find the missing item, a map, powered by HERE, should direct you from your phone, right to it. If it is your phone that is missing, use the tag to set off the alarm on your Lumia handset. The app for your phone can be downloaded separately from the Windows Phone Store, although the first time you pair your phone with the Tag, you will be prompted to install the app automatically.

You can have four Tags paired to a Lumia phone at one time, each with a different icon or photo. And each Tag can be pinned to a Live Tile, color coded to match the Tag that you are using. This allows you to see updates as to the last time that a particular Tag was spotted. If you decide to go out without your tagged item, a long press can disable the Tag. Or, you can mute the alarm. Another choice is to put the Tag into sleep mode using the app.

The Nokia Treasure Tag will be available in four colors, cyan, yellow, white and black, and each will have a 6 month battery life. The price? €24.90 ($29.90 USD) for each tag. They will be available from retailers starting in April and will work on Nokia Lumia models that have received the Lumia Black update. And there is no need for iOS or Android owners to feel left out. Nokia says that third party apps will allow Treasure Tags to work on iOS and Android devices.


source: Nokia via WPCentral

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22 Comments

1. misha76

Posts: 3; Member since: Feb 19, 2014

Smart i say.I hate looking for those keys and i would buy a lumia just for this!

6. TimePass

Posts: 43; Member since: Feb 14, 2014

soon you find the same tag in android! then you buy lumia?

10. akki20892

Posts: 3902; Member since: Feb 04, 2013

I'm thinking Nokia going to announce next flagship with 8.1 in April because Ms going to announce 8.1 in April.

11. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

You're thinking right.

18. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

I think they are going to announce the Lumia 1025

19. pookiewood

Posts: 631; Member since: Mar 05, 2012

All I want is an AT&T version of the ICON. My current dream device. I'm American and I think it really sucks that Nokia chooses to just release one or 2 devices on AT&T and Verizon when the global market buys the most WP devices. -_-

2. Skoms

Posts: 118; Member since: Feb 03, 2014

This looks thick and heavy as their phones.

3. Cyberchum

Posts: 1107; Member since: Oct 24, 2012

You can check out the newly announced Gionee Elife S5.5, it's only 5.5mm thick but I'll also advice you to grow a baby hand or you risk breaking it.

8. Skoms

Posts: 118; Member since: Feb 03, 2014

But this looks like 90s tech

12. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Technically,,,, it is 90's technology... All of this is 90's technology its just now ready for consumers to use... So what's your point?

4. Nabil2511

Posts: 152; Member since: Jan 27, 2014

this is innovative :) good job Nokia

20. cleat-glitch

Posts: 109; Member since: Feb 07, 2014

i no right...now i can tag that busy body 14mo old super kid of mines

5. TimePass

Posts: 43; Member since: Feb 14, 2014

soon you find the same tag in android! then you buy lumia?

7. SAO101789

Posts: 123; Member since: Feb 10, 2014

Nokia once again you stole my heart, i'm divorcing my iphone when your next main camera flagship comes out. I'm buying 2 1 for me and one for my mother who keeps losing her keys lol

15. akki20892

Posts: 3902; Member since: Feb 04, 2013

Nice Lol...

17. SAO101789

Posts: 123; Member since: Feb 10, 2014

Ikr cx lol

9. predateur

Posts: 10; Member since: Feb 18, 2014

Nokia once again , i'm divorcing my iphone when your next main camera flagship comes. I'm buying 2 for me and one for my mother who keeps losing her key

16. akki20892

Posts: 3902; Member since: Feb 04, 2013

Nice lol...

13. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Nokia, once again you've made my day.. I'm keeping my 2 phones,,, my 920, and my 1520... WP8.1-0xxxx can't come soon enough.

14. akki20892

Posts: 3902; Member since: Feb 04, 2013

Your 1520 will rocks with 8.1

21. Kaiser2007

Posts: 173; Member since: Nov 16, 2013

I think SONY and Samsung both has it: NFC Tag. SONY: long time ago. Samsung: I not so sure.

22. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

your point being nokia symbian phones had nfc since 2006 at least !

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