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The high-end Nokia Lumia 920 |
Elop explained that unlike the U.S., which is fixated on high end devices, India is a country where Nokia has to provide both high-end and low-end models. In India, Nokia Lumia phones are priced from 9,800 INR to 36,000 INR ($178.60 USD to $656.10 USD). The problem for Nokia in the country is that many stores are carrying only iOS and Android models. "Thats our challenge to increase the willingness of sales people to recommend and at the same time create enough awareness around Lumia smartphone experience," says the Nokia CEO. He adds that Nokia is getting positive feedback about the higher priced Nokia Lumia models in the region.
"In terms of what is happening in Lumia for us in India, the volumes are picking up quite nicely. We got a broader portfolio in the Indian market from (Lumia) 920 to 620 and 520 and so forth. We are very pleased with the pick up we are seeing with those products in India,"-Stephen Elop, CEO, Nokia
According to Gartner, during last year's third quarter in India, Samsung was the leading mobile handset manufacturer in India with a 22.9% market share followed by the 19.2% controlled by Nokia. That was down from the prior year's 23.9%. Apple picked up some of the market share lost by Nokia, with 5.5% of the market in India which was up from the prior year's 3.9%
source: IndianExpress via WPCentral
