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Nokia Lumia sales sizzle in India

By Alan Friedman

Published: May 12, 2013, 5:53 PM

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Nokia

The high-end Nokia Lumia 920

A report out of India this weekend says that Nokia is experiencing a surge in sales of Lumia devices in the country thanks to the rapidly growing wealth in the area. Nokia CEO Stephen Elop notes that his company offers a wide rage of devices in India, starting with the high end Nokia Lumia 920 and moving down to the Nokia Lumia 620 and the entry-level Nokia Lumia 520. The executive pointed out that "because of growing wealth, the growing middle and upper classes, we have a great opportunity with Lumia and we are beginning to capture that. The Lumia numbers are very encouraging. "

Elop explained that unlike the U.S., which is fixated on high end devices, India is a country where Nokia has to provide both high-end and low-end models. In India, Nokia Lumia phones are priced from 9,800 INR to 36,000 INR ($178.60 USD to $656.10 USD). The problem for Nokia in the country is that many stores are carrying only iOS and Android models. "Thats our challenge to increase the willingness of sales people to recommend and at the same time create enough awareness around Lumia smartphone experience," says the Nokia CEO. He adds that Nokia is getting positive feedback about the higher priced Nokia Lumia models in the region.

"In terms of what is happening in Lumia for us in India, the volumes are picking up quite nicely. We got a broader portfolio in the Indian market from (Lumia) 920 to 620 and 520 and so forth. We are very pleased with the pick up we are seeing with those products in India,"-Stephen Elop, CEO, Nokia

According to Gartner, during last year's third quarter in India, Samsung was the leading mobile handset manufacturer in India with a 22.9% market share followed by the 19.2% controlled by Nokia. That was down from the prior year's 23.9%. Apple picked up some of the market share lost by Nokia, with 5.5% of the market in India which was up from the prior year's 3.9%

source: IndianExpress via WPCentral

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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Nokia Lumia sales sizzle in India

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