Mystery caller survey shows U.K. carrier reps are mostly knowledgeable about Windows Phone

Mystery caller survey shows U.K. carrier reps are mostly knowledgeable about Windows Phone
A mystery caller survey was done in the U.K. with a call made to each of the five top carriers in the region. The caller pretended to be interested in a Windows Phone handset with a budget not higher than $31 per month. Out of the five carriers called, three were given a 4/5 for knowledge about the platform. One rep was given a 2/5 and another scored a perfect 5/5. The latter rep happens to own the Nokia Lumia 1020 and is a huge Windows Phone fan.

The most important aspect of the survey was the discovery that none of the reps tried to convince the mystery caller to buy an Android flavored phone, or an Apple iPhone. Back in 2011, a secret shopper went into Verizon, Sprint and AT&T stores in Boston, and the rep in each store tried to dissuade her from buying a Windows Phone 7 handset. A year later, mystery shoppers went into AT&T stores seeking the Nokia Lumia 900 and were told that "Windows Phone is alright, but it’s no iPhone." Keep in mind that the specs and features gap between Windows Phone and Android and Windows Phone and iOS were a lot wider back then than they are now.

source: MobileNews via WMPoweruser



1. Jobayer

Posts: 167; Member since: Feb 22, 2013

Using a Lumia 1520 ; I am a huge android fan , but would recommend windows phone to people for whom customization isn't top priority.

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I am not a fan of any platform because I will readily switch to a better platform to better cover my usage pattern and needs. Android just do more for me now.,24047.html

6. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Come on man you're clearly an Android fan boy at least wear it with pride, I'm just the opposite WP suits me better than Android for others its iOS, all about choices.

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

If windows 10 turn out better I will switch. How hard can it be, it's not like I am getting free gadget.

2. theguy2345

Posts: 1216; Member since: Jun 24, 2014

No wonder the U.S. windows phone market share is so poor. Every time I go to the t-mo store, they try to persuade me to get a android. And every time I say no, but they insist. I WANT THE PHONE I WANT. They need to stop being so biased. Most people take the advice of the idiots at the store, without even looking at all their options. Just one of the reasons the U.S. carriers really do suck, HARD.

4. aldridhl

Posts: 76; Member since: Feb 12, 2011

yup. CDMA and two year contracts need to end for good.. Fortunately there are options like NEXT etc.

5. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I don't think they are being biased if they simply stated the facts. Example out of the 12 things list in my above link in Tomshardware. How many things can WP8 do as well?

7. theguy2345

Posts: 1216; Member since: Jun 24, 2014

No, but when I say I want a certain phone, I want the phone. Don't try to persuade me otherwise. Last time I went to the t-mo store, I asked if they were going to get the m8 with WP. The guy says no one cares about those phones. That is not the answer I want to hear. Obviously I care, because I was about to buy it if they had it on the spot (they didn't).

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

That very poor salesmanship. If it's me I will give you want you requested. Maybe highlight any store policy about return that it. And of course the would do the same for iPhone and Android phone.

10. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Like I said, they didn't have it, so I ordered it online. But the guy could have just said they don't have it and don't have an ETA when they will. I don't need to subscribe to you, so give me what I want. This is seriously one of the major reason WP does poorly. The employees don't even want to sell it. That's just not right. When I go to best buy, and buy an Xbox, the guy doesn't try to persuade me to get a playstation, so why are the carrier stores doing the same?

11. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I understand. However business is still business. BB has been facing the same issue. Retailer don't want to stock upon BB phone due to low sales. You may be aware that retail space is also expensive. So are warehousing space. Best item to stock now is iPhone 6 and 6 plus because of its high demand. I just a matter of fact person and always buy in with the majority because they are always better supported. Fandom is some thing I try to stay away. There are cases I would recommend wp8 phone. For business that want to lock down their employee issued wp8 phone and use either Microsoft 365 or lync solution.

12. JasonDragon

Posts: 7; Member since: Dec 17, 2014

Actually, I think the best target customers for Windows Phones are those who want a phone that is affordable and easy to use. I reviewed the article that joey_sfb refers to and I don't see any gaps that apply to myself: either WP8 does it or I would currently prefer to do those tasks on a PC. There are advantages to a phone design that is restricted on purpose as opposed to a general purpose computing platform. I worry less about bad applications. Fewer resources (CPU, Memory, ...) are spent on things I may not care about. By default I don't have to worry as much about manufacturers or carriers adding their customizations and crapware. This last item probably plays a big role in the slow uptake of Windows Phone - manufactures and carriers don't like to get cut out of the picture. Now, I don't want to come across as anti-Android. I just see Windows Phone being a good fit for a larger share of customers than the present share.

13. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Too bad in life we don't always get what we want. That why I always assess the situation and make the best out of things. That way I will always have a more fulfilled life and end up a happier person.

14. stocklee unregistered

So long story cut short - Sales reps know about WP, but they just dont care.

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