Motorola tricks focus group into thinking that the Moto Mods are an Apple innovation

Motorola has started a promotional campaign called #SkiptheSevens. The Lenovo unit is telling smartphone buyers to stay away from all of those high profile smartphones that have the number seven in their name. That would include the Samsung Galaxy S7, Samsung Galaxy S7 edge, Samsung Galaxy Note 7, Apple iPhone 7 and the Apple iPhone 7 Plus.

As part of the campaign, Motorola filmed a focus group it held with Apple "loyalists" on September 12th to discuss the just unveiled iPhone 7 and iPhone 7 Plus. The group saw nothing new in the 2016 iPhone models with one exception being the dual cameras on the back of the iPhone 7 Plus. But this group was soon treated to a look at what they were told was an iPhone prototype. And once this group saw the amazing modular accessories that attached to the back of the prototype, the mood changed. All of a sudden, Apple was innovative. Each of the participants spoke about how useful the modular accessories would be to them.

Of course, as any PhoneArena reader would have known, the phone was not an iPhone prototype, it was one of the Motorola Moto Z models. And the modular accessories were the Moto Mods that magnetically attach to the back of the Moto Z models. We know that Motorola must have picked some of the least smartphone savvy people in the world because the Moto Mods and the Moto Z line have already been launched and promoted by Motorola. To be fair though, we should point out that the branding was removed from the phone and the Moto Mods. Still, any PhoneArena reader would have caught on to the ruse in a heartbeat.

And in a parting shot to Apple, Motorola says, "You can make announcements or break new ground." You can check out the promotional video by clicking on the video at the top of this story.

source: MotoUSA



1. IosDroid

Posts: 117; Member since: Dec 03, 2015

Only problem is that these Moto Mods are not too useful.

3. TerryTerius unregistered

The extended battery is quite useful. But the camera module and the speakers are more situational. So I guess it depends on what exactly you mean by useful.

5. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They're all situational, but battery covers are the most useful obviously. The only real issue is that they are all phablet.

7. TerryTerius unregistered

That depends on how you feel about phablets, but point taken.

14. ibend

Posts: 6747; Member since: Sep 30, 2014

or just overpriced...

17. NarutoKage14

Posts: 1318; Member since: Aug 31, 2016

Not according to those Apple peeps, they're the best thing since sliced bread. Just goes to show that people automatically claim it's the best thing ever so long as they think it's coming from Apple. Had they known it was from Moto they wouldn't have bated an eye.

2. tech2

Posts: 3487; Member since: Oct 26, 2012

LOL....that is not fake at all... Pretty sure the first thing iPhone user would check is how sexy is the new Apple logo. No way they would be tricked in believing its an iPhone.

4. TerryTerius unregistered

I'm not really sure that's true. I have my iPhone in an EXOvault case. A hell of a lot of people (who also have iPhones) constantly think it is not an iPhone despite the visual cues. Of course there's a very good chance that these were paid actors, but it wouldn't really be difficult for any average person to believe that a company has decided to go in a new direction and change things up. What reason would they really have to question that? Especially if they are being given what seems like an official presentation.

6. tech2

Posts: 3487; Member since: Oct 26, 2012

1. Also, seeing a phone in case is different but if you'd remove your case in front of someone for few minutes and put it back it on I am pretty sure they would recognize what phone brand it is or at least can tell it's from a different company that they use everyday. At 0:35 it becomes blatantly obvious to anyone its not an iPhone when the phone is without case. 2. Even if that wasn't enough, an iPhone user would definitely know its not an iphone when they start using the OS with different icons and layouts and missing their iconic home button. At 1:34 she is actually using the phone in hand. The biggest reason people continue to buy iPhones is because they feel at home unlike the lack of coherence amongst Android OEMs. So if it looked and felt different they'd know. 'Especially if they are being given what seems like an official presentation.' Official presentation without any Apple branding or logo in the entire room. Nope.

9. TerryTerius unregistered

Take a few minutes to look around YouTube, there are multiple videos showing individuals fooling random people (usually people who already have iPhones) into believing that various versions of android were actually the newest version of iOS. A LOT of those people completely bought it. There are plenty of examples of that. In some of those cases, they were presenting an entirely different companies products as something being made by Apple. And in almost every case, it was just some random dude walking down the street or in a mall, as opposed to what looks to be an actual presentation. And like I said, if the entire premise is that Apple is going in a new direction then whether or not it looks like an iPhone is completely irrelevant. But you are 100% right that the lack of a logo *should* be a dead giveaway. And when I said official presentation, I didn't mean like some media event. Just a meeting being done by the company, which could take place in any old regular room. People are not really all that difficult to fool, and that is definitely true when they aren't really thinking about what you're telling them.

11. trojan_horse

Posts: 5868; Member since: May 06, 2016

Yep, Jimmy Kimmel has done that. Many of his videos are on YouTube, fooling alot of iFans.

12. TerryTerius unregistered

Just regular people dude. The overwhelming majority of folks are not fanboys/girls of any sort. If they stick with certain companies overtime, it's usually because they've had positive experiences with them and don't have a strong incentive to try a competing product. It's rarely because of some deification of the company itself.

8. AlikMalix unregistered

I usually find this stuff funny, but this is a cheap shot!!! It helped Samsung out to include "iPhone" in their commercials, certainly Lenovo thinks they can benefit from Apple brand as well. I keep saying this: you can't gain interest in an article, or advertisement, unless you mention "Apple" or "iPhone". And whoever thinks this isn't all acting - grow up, this is how the world works!!! (Or at the least these people were deliberately selected for their complete lack of kmowlege of Apple or competition).

10. TerryTerius unregistered

Of course they are most likely actors. That is how these things work. But I would advise you not to underestimate just how many people have a far more basic understanding of smartphones than you may think. Remember that there are billions of people in the world.

13. AlikMalix unregistered

Yeah, my only gripe is that some meme bees here don't understand that these commercials and those skits made by late shows prick people like that on purpose and there are just as many people like that on android side. That's all I want to put out there.

18. Metropolis75

Posts: 196; Member since: Aug 28, 2012

Those late night skits only show you the people that they actually fool. What you don't see are the people that walk off, don't fall for what they're doing, or don't want to sign the release to have themselves "embarrassed" on TV.

20. TerryTerius unregistered

Of course they don't, and I don't really see why they would. They are doing it for entertainment, not to conduct a scientific experiment. What would be the point in showing all the people that didn't fall for it? For their purpose, there is no value in that. In any case, that still doesn't change the fact that quite a lot of people are fooled by those types of stunts.

22. TerryTerius unregistered

Considering that iPhones are the most common product line in the US as far as smart phones ago, it makes a lot of sense to try that trick with Apple products instead of anyone else. It just wouldn't work as well. You seem to think they have some malicious bias against iPhone users, which would be absurd considering most of these late-night show presenters have iPhones themselves.

24. AlikMalix unregistered

Terry, I have no gripes of other manufactures using Apple or iPhone as taglines to gain viewer interest. My gripe is that the members on this forum and many other tech sites actually think that ALL iphone users are this ignorant, that we actually don't know what we're buying, and it's ONLY because of logo - it's insulting, and annoying. Basically, they actually believe this is real!

26. TerryTerius unregistered

Fair enough.

15. gs200

Posts: 64; Member since: Jun 09, 2015

Don't worry. This will be an Apple innovation in 2019.

16. dmitrilp_

Posts: 330; Member since: Sep 12, 2016

It's normal, Iphone users are really dumb; that's why they keep buying the same phone over and over just a different model name.

19. cdm283813

Posts: 424; Member since: Jan 10, 2015

Desperate times call for desperate measures. No one is buying this crap.

21. TerryTerius unregistered

I'm really curious about how do you define the difference between a company that is supposedly "desperate", and a company experimenting with a new approach or new technologies. Or i'd like to know why, in your opinion; modularity is crap. I can think of several reasons that carrying other items around may not be ideal, but I would like to hear your logic.

23. DnB925Art

Posts: 1167; Member since: May 23, 2013

I honestly like the modules idea and the fact that they can be used on future phones. I don't mind temporary thickness if it adds a useful function. Long trip away from chargers? Extended battery pack. Need a better camera but don't want to carry a second one? Camera module. Need to do a business presentation on a wall/screen? Projector module. I hope more OEMs copy this feature (and I do mean copy the hell out of it).

25. Junito

Posts: 144; Member since: Feb 12, 2012

OMG, this is so...........stage is not even funny.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.