Motorola tricks focus group into thinking that the Moto Mods are an Apple innovation26
Motorola has started a promotional campaign called #SkiptheSevens. The Lenovo unit is telling smartphone buyers to stay away from all of those high profile smartphones that have the number seven in their name. That would include the Samsung Galaxy S7, Samsung Galaxy S7 edge, Samsung Galaxy Note 7, Apple iPhone 7 and the Apple iPhone 7 Plus.
As part of the campaign, Motorola filmed a focus group it held with Apple "loyalists" on September 12th to discuss the just unveiled iPhone 7 and iPhone 7 Plus. The group saw nothing new in the 2016 iPhone models with one exception being the dual cameras on the back of the iPhone 7 Plus. But this group was soon treated to a look at what they were told was an iPhone prototype. And once this group saw the amazing modular accessories that attached to the back of the prototype, the mood changed. All of a sudden, Apple was innovative. Each of the participants spoke about how useful the modular accessories would be to them.
Of course, as any PhoneArena reader would have known, the phone was not an iPhone prototype, it was one of the Motorola Moto Z models. And the modular accessories were the Moto Mods that magnetically attach to the back of the Moto Z models. We know that Motorola must have picked some of the least smartphone savvy people in the world because the Moto Mods and the Moto Z line have already been launched and promoted by Motorola. To be fair though, we should point out that the branding was removed from the phone and the Moto Mods. Still, any PhoneArena reader would have caught on to the ruse in a heartbeat.
And in a parting shot to Apple, Motorola says, "You can make announcements or break new ground." You can check out the promotional video by clicking on the video at the top of this story.