Motorola showcases Insta-Share Projector and JBL Soundboost Moto Mods in new ads

Motorola showcases Insta-Share Projector and JBL Soundboost Moto Mods in new ads
Lenovo-owned Motorola unveiled the Moto Z and Moto Z Force back in June and just this week, added the Moto Z Play to form a new trilogy. One interesting feature of all three handsets are their modular capabilities, for which Motorola has created a bunch of what it calls Moto Mods. While the Hasselblad True Zoom camera add-on is still fresh in the memory, a couple of new advertisements seek to remind us of what some of the others can do. 

After a decidedly lukewarm response to the modular LG G5 earlier this year, it's fair to say that Motorola has some convincing to do. As cool as swappable hardware may seem, will we actually carry bits of smartphone around with us from here on? In this regard, the new Moto Mod ads don't really give any answers.  

The first clip, which plugs the Moto Insta-Share Projector, shows a couple being chased around a house by zombies. In a brief moment of respite, the woman then uses the projector to beam funny cat videos against a wall. 


In the second commercial, entitled The Heist, sees a cop chasing a thief before the drama dissipates, and they both enjoy a song amplified by the JBL Soundboost Mod


With the new Moto Z family set to reach global audiences over the next few weeks, it'll be intriguing to see if Motorola can succeed where LG has not. In light of the less-than-convincing G5 — along with Project Ara's recent demise — it's quite possible that if the Moto Mod idea fails to stick, we might not see another modular attempt for a while. 

Have you got your eyes on the Moto Z series? If so, let us know which Moto Mod has your vote by dropping a comment below. 

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Moto Z Play
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 16 MP (Single camera)
    5 MP front
  • Hardware Qualcomm Snapdragon 625
    3GB RAM
  • Storage 32GB, microSDXC
  • Battery 3510 mAh
  • OS Android 8.0 Oreo
Moto Z
  • Display 5.5 inches
    2560 x 1440 pixels
  • Camera 13 MP (Single camera)
    5 MP front
  • Hardware Qualcomm Snapdragon 820
    4GB RAM
  • Storage 32GB, microSDXC
  • Battery 2600 mAh
  • OS Android 8.0 Oreo
Moto Z Force
  • Display 5.5 inches
    2560 x 1440 pixels
  • Camera 21 MP (Single camera)
    5 MP front
  • Hardware Qualcomm Snapdragon 820
    4GB RAM
  • Storage 64GB, microSDXC
  • Battery 3500 mAh
  • OS Android 7.0 Nougat

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