Motorola showcases Insta-Share Projector and JBL Soundboost Moto Mods in new ads

Motorola showcases Insta-Share Projector and JBL Soundboost Moto Mods in new ads
Lenovo-owned Motorola unveiled the Moto Z and Moto Z Force back in June and just this week, added the Moto Z Play to form a new trilogy. One interesting feature of all three handsets are their modular capabilities, for which Motorola has created a bunch of what it calls Moto Mods. While the Hasselblad True Zoom camera add-on is still fresh in the memory, a couple of new advertisements seek to remind us of what some of the others can do. 

After a decidedly lukewarm response to the modular LG G5 earlier this year, it's fair to say that Motorola has some convincing to do. As cool as swappable hardware may seem, will we actually carry bits of smartphone around with us from here on? In this regard, the new Moto Mod ads don't really give any answers.  

The first clip, which plugs the Moto Insta-Share Projector, shows a couple being chased around a house by zombies. In a brief moment of respite, the woman then uses the projector to beam funny cat videos against a wall. 

In the second commercial, entitled The Heist, sees a cop chasing a thief before the drama dissipates, and they both enjoy a song amplified by the JBL Soundboost Mod

With the new Moto Z family set to reach global audiences over the next few weeks, it'll be intriguing to see if Motorola can succeed where LG has not. In light of the less-than-convincing G5 — along with Project Ara's recent demise — it's quite possible that if the Moto Mod idea fails to stick, we might not see another modular attempt for a while. 

Have you got your eyes on the Moto Z series? If so, let us know which Moto Mod has your vote by dropping a comment below. 



1. Fona13A unregistered

MotoMods are pretty much where the modular revolution is going to start, gotta learn to walk before you can run (for testing concepts). No, I did not forget about the LG G5.


Posts: 322; Member since: Feb 28, 2014

I think the original concept of mods will never come to life or be successful because it's not in the best interest of major phone brands and i doubt they will ever jump to that train. The way Moto executed it is the best and as close as it gets to. The idea that phones should be as thin as possible makes sense here and mods(mainly speakers, battery, camera and it's accessories)attached to the back is all we need until we transition to the next phase where computer power and phones' size &mobility merge together in 1 only needed device. I hope other brands adopt Moto mods concept to their smartphones.

2. Bankz

Posts: 2550; Member since: Apr 08, 2016

And people still have the guts to say moto/lenovo isn't inventing anything. Well, can you show us your beloved project ara now? The Moto Z will probably destroy any attempt at modularity from any other company right now including ara. Nothing comes close to it at this point.

3. Fona13A unregistered

Well we need to take small steps, each one getting bigger by the year. Kind of like how Android used to not be Tablet friendly, although Honeycomb did a pretty nasty number to my old HTC Flyer...

4. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Nice idea, but they could all be implemented as OTG accessories. All that's needed is for what's currently available on the market to be made more compact (if that's not already been done). So, no point in getting locked down to one OEM just 'cause of Smartphone accessories, especially hefty-priced accessories...


Posts: 322; Member since: Feb 28, 2014

I think what is needed is for all phone manufacturers to come to terms to manufacturing phones that take accessories as magnetic attachments and are future compatible so you can use these accessories in your future phone upgrade then everyone will jump to the accessories market it's there where you make money.

7. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

I wish that were the case. Maybe a new connector standard? But then again, everything that's offered by these accessories can be done over USB Type C, just a matter of someone having the interest to make compact version of what's already available...

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