Motorola Moto G is the top selling smartphone in Brazil

Motorola Moto G is the top selling smartphone in Brazil
The Motorola Moto G might not be a specs giant, but in Brazil the phone has become a runaway hit for Motorola. The Moto G has become so popular in Brazil, that it has helped the manufacturer double its Brazilian market share to 18%. With that pop, Motorola surpassed LG to become the second largest smartphone manufacturer in the country. At the same time, red hot sales of the phone have played a part in the decline of Samsung's market share in Brazil to 43% from 51%, and it has become the top selling smartphone model in Brazil. The country is the fourth largest smartphone market in the world.

According to IDC, mid-range models like the Moto G (priced between $100 and $300) will account for the majority of growth in the industry over the next four years. Devices priced in the $300 to $400 range are expected to see a decline in sales as phones like the Moto G provide more bang for the buck. Flagship handsets are forecast to continue holding a solid 15% of the market.

Motorola's 118% rise in global smartphone shipments last year was helped a long way by the Motorola Moto G. It is the largest selling Motorola phone to date. In Brazil, the device is priced at the equivalent of $260 USD. But to put that in perspective, an Apple iPhone 6 starts at $1080 in the country. With margins estimated at just 5% for the Moto G, Motorola's game plan is to profit from selling large volumes of the device.

source: WSJ

Related phones

Moto G
  • Display 4.5" 720 x 1280 pixels
  • Camera 5 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon 400, Quad-core, 1200 MHz
  • Storage 8 GB
  • Battery 2070 mAh

FEATURED VIDEO

19 Comments

1. arch_angel

Posts: 1651; Member since: Feb 20, 2015

compared to there iphone 6 price the moto g looks real good to me lol

8. sgodsell

Posts: 6642; Member since: Mar 16, 2013

Considering the hardware specs for the price. It really is an excellent smart phone for the price. The 2014 model has an 8 mp slow motion camera and stereo speakers, with a HD resolution display for a fraction of the iPhone 6.

2. sergiobr

Posts: 718; Member since: Feb 25, 2013

lol you don~t know nothing about Brasil. Here Sammy dominates from $100 to $ 1500 (Note edge). Motorola tecnical assistance is full of damaged phones. iphone 6 starts at about $ 1500.

4. LifeSucks

Posts: 54; Member since: Jan 15, 2015

FYI, 'Don't know nothing about Brazil' = 'Know everything about Brazil' Ever heard of a double negative? #GRAMMARNAZIFTW

12. sergiobr

Posts: 718; Member since: Feb 25, 2013

Yeah for you life sucks ! lol

13. sergiobr

Posts: 718; Member since: Feb 25, 2013

Thx for english lessons. A vida agora para você fará algum sentdo kkk

15. Augustine

Posts: 1043; Member since: Sep 28, 2013

It's "sentido". No need to thank me for Portuguese lessons.

17. sergiobr

Posts: 718; Member since: Feb 25, 2013

lol ridiculous. Augusta

18. aipom

Posts: 41; Member since: Feb 10, 2014

Até aqui tem os Pasquale :v

3. LifeSucks

Posts: 54; Member since: Jan 15, 2015

Moto G = Extremely inexpensive equivalent of iPhone

6. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Well, it would make sense it would be a low end phone for Brazil. Their import taxes are off the charts! Nintendo stopped doing business there because of such high taxes. A PS4, which is MSRP $400 in the US costs around $1200-1500. I'm surprised anything sells there with such taxes.

16. Augustine

Posts: 1043; Member since: Sep 28, 2013

The Moto G is made locally in Brazil, but, like pretty much everything else, it's final price is made up of 40% or so of several taxes. The thing is that in Brazil as in the US, the Moto G is a very good value. Evidently, value is a more important factor where there isn't much disposable income.

7. iRoKr

Posts: 5; Member since: Mar 27, 2015

I am brazilian, here with the price of an IPhone6 allows you to buy up to 6 MotoG

9. robocopvn

Posts: 504; Member since: Mar 10, 2010

I'm using Moto G although I'm in Vietnam, that's enough said. :D :D If they officially sell it here, it flies of the shelves !

11. carlemillward unregistered

Motorola is very popular in Brazil, so it makes sense. They even get Brazil only phones that are exclusively made for them.

14. antonioli

Posts: 200; Member since: Sep 08, 2013

That's not only Moto G. In the past we could see a lot of people using all Samsung low-end crap, but since Moto G and also Moto X was launched the game changed. Nowadays we can see a lot of people using Moto G (1st and 2nd), Moto E (1st) and Moto X (1st and 2nd). LG also became selling a lot of devices since L II line. But yes, a lot of people buy Samsung crap until now.

19. geodude074

Posts: 99; Member since: Mar 05, 2013

Moto G owner here. I love this phone. It does everything I need it to. The only downside is the terrible camera, but for a $150 price it can't be beat. I'm also signed up for a $10 unlimited talk/text plan. I'm literally saving $1000+ a year because of the Moto G and my plan.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.