Milk Shake-up: Samsung to close Milk Music in the U.S. on September 22nd

Back in 1967, Herman's Hermits had a top ten tune called "No Milk Today." Baby-faced singer Peter Noone and his toothy grin managed to take a song about sex and turn it into one as safe as, well, milk. That obviously brings up Samsung's Milk Music service which streams tunes to those rockin' a Samsung Galaxy or Note device. Starting on September 22nd in the U.S., there will be no more Milk Music as Samsung will be shutting it down. This news shouldn't be surprising; back in March we told you that the manufacturer was looking to close Milk Music.

While the free tier of Milk Music did score some subscribers, the paid version of the streaming music service failed to bring in a sizeable amount of revenue for Samsung. Priced at $3.99 a month, the premium subscription allowed users to have an unlimited number of skips. It also did away with the ads that ran on the free version of the music streamer. Because it didn't offer tunes on-demand like Spotify, the service was similar to Pandora with its focus on "stations" comprised of certain artists, music style or era.

Samsung's service was powered by Slacker, and Sammy recommends that Milk Music subscribers sign up with the music streamer. In a statement, Samsung said that it would rather switch to a "partner model" that will offer Galaxy and Note users the best available music services.


source: Variety