Milk Shake-up: Samsung to close Milk Music in the U.S. on September 22nd

Back in 1967, Herman's Hermits had a top ten tune called "No Milk Today." Baby-faced singer Peter Noone and his toothy grin managed to take a song about sex and turn it into one as safe as, well, milk. That obviously brings up Samsung's Milk Music service which streams tunes to those rockin' a Samsung Galaxy or Note device. Starting on September 22nd in the U.S., there will be no more Milk Music as Samsung will be shutting it down. This news shouldn't be surprising; back in March we told you that the manufacturer was looking to close Milk Music.

While the free tier of Milk Music did score some subscribers, the paid version of the streaming music service failed to bring in a sizeable amount of revenue for Samsung. Priced at $3.99 a month, the premium subscription allowed users to have an unlimited number of skips. It also did away with the ads that ran on the free version of the music streamer. Because it didn't offer tunes on-demand like Spotify, the service was similar to Pandora with its focus on "stations" comprised of certain artists, music style or era.

Samsung's service was powered by Slacker, and Sammy recommends that Milk Music subscribers sign up with the music streamer. In a statement, Samsung said that it would rather switch to a "partner model" that will offer Galaxy and Note users the best available music services.

source: Variety



1. Babadook

Posts: 230; Member since: May 24, 2016

Never even knew this was a thing. Probably a bad sign

2. Subie

Posts: 2415; Member since: Aug 01, 2015

Just shows how important and necessary marketing can be. After reading the headline I only vaguely remembered hearing about Milk Music before.

15. Unordinary unregistered

Rotten Milk

3. AlikMalix unregistered

I thought this was shut down long time ago. Redundant services don't do well in the market.

13. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

It's no more redundant than any other streaming music service. I'd rather have more options and different services competing with each other which means competitive prices for the consumer than one service with a high subscription price.

14. kiko007

Posts: 7520; Member since: Feb 17, 2016

What part of this story gave you any ideas that Milk was viable?

18. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Alik called it a redundant service. One could say the same thing about any streaming service that isn't number one. They all offer essentially the same thing for around the same price, is that not redundant? But take the others away and you have a monopoly. But I guess I'm wrong here. No one should give anything a try if there's a chance they won't do well. We need to get rid of all this choice because it will confuse people and drive down profits. Is that better?

4. Commentator

Posts: 3723; Member since: Aug 16, 2011

Such a bizarre name...

12. Fona13A unregistered

Drink the milk. Suck it doooown.

5. sgtdisturbed47

Posts: 969; Member since: Feb 02, 2012

All 4 users will be disappointed

6. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

The question is are they partnering with Google or Tidal?

7. CreeDiddy

Posts: 2270; Member since: Nov 04, 2011

Redundancy of services that competes against Google Music and other Android offerings. Goes to show you that Apple placed a huge emphasis of marketing and grabbing tons of musicians to make the streaming service work like a well oiled machine. It's too bad.

8. therealestmc

Posts: 679; Member since: Jul 23, 2012

Good for Samsung. I tried it a while go and cancelled immediately.

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Good idea. Just made thr move to late. See if Samsung had built its own ecosystem, with a desktop music manager, and mobile apps and offered the services Apple offers now, when they released the first S; tbey clukd have competed. Waited to long and Spotify, Apple music and others, have the market locked against new players. You gotta make it better. Like, Milk Music will.give you unlimited access for 12 months after you buy any new Galaxy. To continue thr subscription, it's 9.99 and ylu get the same full benefit. Including in using it from the desktop. That way Galay users have their own media from the OEM.

16. Unordinary unregistered

Milk Music has been around for a while. Waited long???? Apple Music JUST came out and will surpass Spotify in due time. Samsung just did it wrong.

10. bubbadoes

Posts: 1225; Member since: May 03, 2012

yet another failed product. milk. chat on. music hub. etc. etc. apple music still here!

11. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Good, less bloatware pre-installed. Sounds like it wasn't offering anything that Spotify wasn't already offering to free/paid customers.

17. Unordinary unregistered

Spotify or die

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