Microsoft's Joe Belfiore subtly mocks the new features in iOS 5

Microsoft's Joe Belfiore subtly mocks the new features in iOS 5
Microsoft's VP of Windows Phone Program Management Joe Belfiore, who is one of the main men behind WP7, took a quick bite out of Apple's iOS 5 fanfare yesterday. Not that we are surprised that the competition is jumping in with these, but obviously a good deal of laughter is in front of us, watching the big boys in mobile kicking each other.

Android has the option to map the camera app to physical keys available on your device, and, given that the feature to press the shutter key and enter directly into the Camera interface has been present on Windows Phone 7 handsets as well, since they became available last fall, he wrote on Twitter:

Since then, he has taken the time to post a two-part tweet about a number of the new iOS 5 features that have been present on WP7 devices from the onset. Well, we can't say that Apple was gentle with the other mobile platforms last night, too.

We might be having a lot of these tit-for-tat innuendos now that iOS 5 has been revealed, with a lot of new for the platform things, that already exist on other smarphone platforms. We just hope that the number of attention-grabbing lawsuits in the mobile industry doesn't increase, we have enough to deal with already. Oh, Microsoft's Joe Belfiore apparently wrote this in response to an iOS fan who was looking forward to use the volume key as a shutter button. What's next, Andy Rubin making a JibJab video about Notification Center?

source: Twitter via WPCentral



1. vishu9

Posts: 252; Member since: Mar 03, 2011

he's right though...putting the now age-old functions together and calling it the "next big thing" is really dumb

8. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Yes tell me about it. Apple rehashes old ideas & calls them the next best thing. iSheep will eat that up. If shepherd Steve Jobs says that Microsoft or Android copied Apple's new so called "ideas" the iSheep will believe it without any question! I just hope that Apple fans see that iOS5 is evolving, but with a lot of help FROM Microsoft & Android. Apple HAD its time as the innovator but they clearly see their iOS is getting left in the dust, thus the copy cat iOS5! Hey copying is the best form of flattering right?

14. Xpple unregistered

It's more hypocritical than anything. Apple sue's over icons and the look of their device then apes everyone's features. . . . not that the iPhone originally isn't just a rip off of BB & Palm. But to top off the hypocritical BS Jobs goes and calls competitors copycats during the ipad 2 release. . . yeah, because apple never copies anyone. It's the kind of stuff that really makes me dislike apple. If they would just STFU and leave it alone and go about their business integrating great features into their devices, innovating. . . if they can, etc. . and not be such douche bags then I probably would buy some of their stuff--no, I wouldn't. . . most of their products actually suck and are over priced pos lol.

23. 530gemini

Posts: 2198; Member since: Sep 09, 2010

It's not the feature itself that is the next big thing. It is the way that it's IMPLEMENTED that is the next big thing. Don't mistake innovation from invention :)

29. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Innovation is not copying something that has been done before. Implementing a copied “anything” is NOT innovation. It’s making it better that’s the innovation, like Android did with its OS compared to the still the SAME iOS of 5 years ago. iOS5 is not out yet but it's been jail broken, why? Because it's obviously the same OS with another number on it. So to truly innovate they need to start fresh & completely rehash iOS so Apple doesn’t lose more ground! It’s like Android, Windows & so on innovate while Apple just copies. Everyone is doing the hard work while Apple just sticks around. This is the same strategy RIM took & now they are suffering from it. If Apple doesn’t do something to iOS, history will repeat itself & in 2 to 3 years Apple will be in RIM’s place while Windows OS will replace iOS! Now would have been the time to update & make a killer iOS but they keep on making the same old same old.

32. 530gemini

Posts: 2198; Member since: Sep 09, 2010

What did Apple copy? You are assuming things. Just because it took a little while to add a feature, it does not mean they simply copied. Unlike some other platforms, Apple does not add HALF-BAKED features just so they can be the first like what Amazon and Google did with their cloud services, releasing it half-baked just so they can look like they did it first, lol. Apple takes their time. Apple still makes mistakes, but for sure it's not because they rushed to release it, but rather an honest mistake. Remember honeycomb? A half-baked tablet OS rushed out in the market just so it can be released before the ipad2, lol.

41. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I don't want to write an essay on what Apple copied so here is a quick link: ( s-in-ios-5-that-show-how-apple-is-now-playing-catc h-up-to-google/). The "HALF-BAKED" comment, look someone needed to be first so it's easy for you to say that Apple will make it better. Let's hope so, because they have an example on how to do it. Amazon & Google pioneered it & made their mistakes that Apple will benefit from. Honeycomb, IS in its infancy. Just like Android did surpass iOS, Honeycomb will do the same, ESPECIALLY since iOS5 is the BEST you got to offer. My brother just go a Windows 7 Phone & it's OS already is light years ahead of iOS5. So like in a year or two I do EXPECT to have Honeycomb as the #1 tablet OS because as you say iOS5 is "HALF-BAKED"! 530gemini iOS is the SAME OS for years now with just a faster processor on the new hardware, & some minor teaks. If that is not following in RIM's footsteps then what is? RIM is in tough shape now because they didn't innovate the OS & people got sick of it. In technology you have to innovate NOT stay stagnant, new hardware is nice but if the user experience is the same year in & out then people will get bored. Just imagine a 150 horsepower Ferrari. Would you really want one? (Just in case people don’t get the analogy the 150 horsepower is iOS & the Ferrari is the Apple hardware) lol Some people that read this site may have needed that. lol I will not state the names…. lol Ohh & it’s not you 530gemini you do have intelligence & it’s fun to discuss things with you! (& that is no joke)

47. me unregistered

I am pretty sure that using the volume rocker as a make shift camera button is HALF-BAKED. Something just isn't right there.

37. Lucas777

Posts: 2137; Member since: Jan 06, 2011

u r very naive... android is freaking rooted before the update even come out... nothing needs to be changed... so do they need to start over fresh? and tell me where they are losing ground cause they have not lost market share ever...

40. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Lucas777 you obviously don't know Android. The update is released to the EVERYONE, that means mobile corporations & the general public. I know this is hard to understand because your shepherd Steve Jobs doesn't do that. People that make custom ROMS usually release them first, because they don't have to deal with the carrier specific bloat ware. Then an official update comes out from major corporations like HTC, Motorola, LG, & Samsung because they have to add all the carrier specific bloat ware. In other words it’s NOT as easy! So now does you little iSheep brain see what is ACTUALLY happening. It's not that the update is rooted, it's that the PHONE is rooted so they can add a custom ROM! Ohh & I didn't say they lost market share, I said that they are losing ground to Android as top OS, but I guess you really needed that explanation right? I hope you learned a lot in school today. You always add these little 2 cents that makes me want to go mmm…..?

48. Lucas777

Posts: 2137; Member since: Jan 06, 2011

by school do u mean u repeating the same things over and over? cause all i am trying to say is that jailbreaking and rooting is easy and that it doesnt mean the os sucks... U. R. STUPID.

30. jroc74

Posts: 6023; Member since: Dec 30, 2010

The funny thing about innovation and invention.....they could mean the same thing. So if Apple takes existing features from other phones and tweak it to make it a lil better....thats the next big thing? Sigh....

33. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Innovation and invention don't mean the same thing. But haters of course will call good things as bad things :) Apple tweaked features a little better? Wow. I didn't know that "a little better" can make things turn 180 degrees :)

43. jroc74

Posts: 6023; Member since: Dec 30, 2010

Look up the definition of both and say they cant mean the same thing...Sometimes a lil tune up goes a long way for a car instead of a whole new engine.And for the last time, pleas stop trying to label me as a fanboy or hater just cuz i dont agree with you..Please show in ANY post on this website where I hated on Apple. You are amazing....the props i do give Apple is overlooked cuz i dont agree with you and get labeled a hater? You are truly too a sad kinda way...

50. MAS10X

Posts: 38; Member since: Jul 26, 2011

You are a fanboy of hating

49. NeXoS

Posts: 292; Member since: May 03, 2011

Well, this is from the company that removed backlit keyboards from the MacBook Air and then re-introduced it in the following generation and called it, "A magical NEW feature!"

2. doubler86

Posts: 320; Member since: Jan 26, 2011

I 100% agree that was the saddest excuse for a press conference. The iOS and the Cloud are full of features that have already been out for Android and/or WD7 for a while. How sad, they call it a major release and still its outdated.

11. Eingild

Posts: 203; Member since: Apr 19, 2011

That's not the saddest part. The saddest part is a lot of people will still consider it revolutionary since "Apple" announced it.

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

sad but true.

25. 530gemini

Posts: 2198; Member since: Sep 09, 2010

As far as Apple and their users are concerned, it is a major release. There is a logical reason why millions of users would rather wait for an old feature to be added on iOS than get an android device.

38. Lucas777

Posts: 2137; Member since: Jan 06, 2011

true... and i dont see android syncing music without uploads... syncing photos and apps automatically... and, although wp7 is my favorite os, i think belfiore needs to show us wp7 has more than 1 or 2 % market share before they talk shit on apple...

46. jroc74

Posts: 6023; Member since: Dec 30, 2010

Android has been syncing apps OTA since at least 2.2. Android syncs app data, contacts, and some other things OTA probably since day one, not really sure. But at least since 2.0, 2.1 Thats in the Settings/Privacy and Settings/Accounts and Sync settings. Photos and music? Dont think Android does that yet.

51. MAS10X

Posts: 38; Member since: Jul 26, 2011

The iphone lives out of hype and exclusivity. Eingild is right, Apple knows how to create hype over outdated technology and make consumers see it as a breakthrough. I believe once all carries have the iphone, it will sell good for about a couple of months then everyone will realize that once everyone has it, it doesn't give you the same status or popularity you thought. And your suppose "logical reason" is that most consumers don't actually look at the specs of the phones, they rather go by what everyone else is doing or "what's IN", hence the success of the iphone.

4. RF unregistered

When apple introduce the iPhone, almost all manufacturers tried to make their phone in similar style (HTC, Samsung, Motorola...etc). Now apple trying to integrate some features from other OS like Android & WP7. This is nature of the mobile business.

10. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree and I know Android folks, WebOS folks, and BB folks are eating this up and iPhone fanboys are probably in their feelings but hey, if it works good, use it. Just stop being sue happy Apple....thats all.This is why it pays to not be a fanboy...

16. AppleFUD unregistered

You mean like the LG Prada that debuted six months before the iPhone? Or do you mean Palm & BB that had everything except the capacitive touch screen years before the iphone? Just because they add a very expensive peace of hardware doesn't make is revolutionary nor original. Others were headed that way. . . just didn't think the price would hold for customers. See, it's apple fans like you that cause these comments from apple haters about how apple fans will go around saying apple's latest knockoff is revolutionary and innovative. The iphone's original designs were very blackberry like. They were trying to put together a competitor to the blackberry as that was the big dog at the time. They added some hardware that they thought they could sell for a high price where other companies thought it was too expensive still. That changed the design somewhat. . . otherwise it was pretty much the same as BB, Palm, and Nokia. . . but more designed around a browser because they had nothing other than that and didn't expect devs to produce any apps. . . because they are apple and no one writes software for them. Well, they lucked out and devs made the iphone what it is.

24. droidFTW unregistered

You are clueless. LG Prada's first to market doesn't mean anything.. I am not siding with Apple here.. If you base the fact that LG Prada was announced six months (demoed couple of months) before Apple iPhone has your argument. Then you are WRONG! If you think that it only took Apple six months to cook up iOS and accompanying hardware (that including testing and field testing hardware).. You are grossly misinformed about software and hardware development and testing! If anyone here, it is you, who is spreading FUD!

31. jroc74

Posts: 6023; Member since: Dec 30, 2010

Wait a min.....but some folks claim that since the Samsung F700 was shown a mere month after Apple showed the orig iPhone...Samsung blatantly copied Apple.... If thats the case....folks cant keep saying the F700 is a copy of the orig iPhone then...

42. AppldFUD unregistered

You are obviously the clueless idiot that can't read. I didn't say anything about apple copying the Prada. I'm pointing out that companies were headed in the same direction--a big touch screen phone. FYI, the Prada won the IF award in September 2006. Try learning to read before spewing your vitriol. As far as who apple copied. . . clearly they copied BB & Palm--and they were out years prior. Now STFU!

26. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Well because it is true that Apple products are innovative. Otherwise, it wouldn't get this much popularity. No one cared for the LG Prada because it sucked, lol. It was laggy, unresponsive, and did not really offer anything noteworthy to create a massive appeal for users to switch to touchscreen phones. Don't be bitter :)

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