Microsoft's Cortana challenges Apple's Siri to a duel in this video ad, guess who's victorious

Microsoft's Cortana challenges Apple's Siri to a duel in this video ad, guess who's victorious
Let's face it, we are pretty aware that Microsoft is pretty keen on mocking others and nonchalantly comparing its products with the ones of the competition in its often-bizarre commercials – the latest example is the first video ad for its latest Windows Phone 8.1 smartphone, the affordable Nokia Lumia 530.

But it seems like this won't fulfill Microsoft's insatiable hunger for one-on-one battles, because it has once again delivered a straight punch against its biggest rivals. This time, Apple is forced to step into the box ring, as Microsoft puts its own voice assistant, Cortana, against Cupertino's time-tested Siri in a new video ad about the voice assistant, which came along with Windows Phone 8.1. The commercial is starring the Nokia Lumia 635 and the iPhone 5s.

So, can you guess who's crowned king in the ad? We give you three guesses, and the first two don't count... Subtle drum roll, please – in a rather “unprejudiced” fashion, Microsoft announces that its voice assistant is superior and a lot more useful than Siri in your everyday life. When asked to do several simple and more sophisticated tasks, Cortana does its job pretty fast, whereas Apple's voice assistant responds with “Oh no, I can't do that!” and “I can't do that either”. Well, we are pretty sure that Siri can do most of the things that Microsoft claims it can't, but then again, that's an ad and nothing's forbidden.

Check out the ad below and be sure to leave a comment!

source: Windows Phone via The Verge



1. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Not bad. Eid Mubarak, y'all.

2. Clashy unregistered

No Eid in Pakistan but yeah, Khair Mubarak!

12. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Tragically I am also delayed because of that and have to wait till tomorrow since the locals signed up for tuesday. Eid mubarak all.

50. CellularNinja

Posts: 306; Member since: Sep 27, 2011

That's a pretty funny commercial, not bad Microsoft!

3. kalloud

Posts: 155; Member since: Jun 21, 2012

Eid Mubarak, thanks XperiaFanZone.

5. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Eid mubarak to all tooo...

10. Dr.Android

Posts: 23; Member since: Sep 06, 2012

Khair Mubarak!

42. marbovo

Posts: 658; Member since: May 16, 2013

what is that??

53. meanestgenius

Posts: 22035; Member since: May 28, 2014

They are wishing each other "happy holiday". Eid is a Muslim holiday, celebrated after the month of "fasting", or Ramadan.

61. marbovo

Posts: 658; Member since: May 16, 2013

Thanks man :), after a few minutes of laziness I went to wikipedia and got to know whats There aren't too many muslims in Brazil

44. ibrahem7731

Posts: 44; Member since: Dec 17, 2013

Eed mobarak to you too

48. Darkerm

Posts: 322; Member since: Jan 31, 2012

Eid Mubarak (From Bangladesh)

69. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Yeah same to you and Eid mubarak to all

4. CyberFalcon

Posts: 223; Member since: Apr 17, 2014

Where are those trolling WP fans now??? Come one guys we need your comments for this post...

34. sgodsell

Posts: 7363; Member since: Mar 16, 2013

Why didn't they compare it with Google Now? I guess they didn't want to because what they showed Google Now can do the same things.

36. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Can Google now remind you of what Cortana did there in the video?. I could be wrong but I haven't that evidence.

39. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Aside from the pointless remind me to do something when somebody calls, yes. And Microsoft, Siri hasn't sounded like that since ios7.

43. sgodsell

Posts: 7363; Member since: Mar 16, 2013

Do you think Microsoft wants to paint any of the competition in a good light? Of course not. Microsoft wants to paint them in a bad light, by always bashing the competition. Its what Microsoft has always done from day one.

54. Liveitup

Posts: 1798; Member since: Jan 07, 2014

How is that useless , that is an extremely helpful reminder that I have used myself multiple times, that is a godsend feature, a stand out feature.

6. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Eid Mubarak...

15. Nokia99

Posts: 25; Member since: Jul 17, 2014


7. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

I love cortana very much and true its a nice feature. Also i was impressed by siri when it got released but apple got a bit slow lately still its great and comparable to google Now and cortana. And i always hate microsoft way of marketing by disrespecting their competitors. I hate it when any company do these kind of stuff but microsoft does this too often like scroogled campaign and most of their ads and tweeting on twitter etc etc i agree some of them are funny but i hope all these company should respect each other. "Even enemies can show respect" ( i copied this for movie TROY:) ).

8. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013


9. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

I like when companies do that. Check this out: lol

13. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Ha ha ha that is hilarious. :):):)

11. tech2

Posts: 3487; Member since: Oct 26, 2012

Well then clearly you haven't watched any of Mac's presentation where its almost a tradition to humiliate Windows. Not to mention Apple's popular ad campaign: Mac vs PC.

14. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Well i watched few. But i find ALL these kinda childish that's all....

30. DFranch

Posts: 546; Member since: Apr 20, 2012

LetsBeHonest: What about the Mac vs PC ads. Apple invented disrespecting their competetors.

32. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

I didn't saw those ads but watched some mac unveiling presentation where steve jobs making fun of windows . I feel these acts whether done by MS or Apple is kind of dump. I hope all respect each other and let their product speech for themselves rather than bashing/poking/teasing others like kids. Comparison with competitors is acceptable but if done it right way. Most stuff they said siri can't be do is already done by siri herself. but they claim it can't which is the same what they did on scroogled campaign like pretending only google gather personal data and they're are not .

16. T.Law

Posts: 423; Member since: May 10, 2014

I don't usually use Siri, but just tried this on my iMini and guess what?! It just works! Try harder next time MS because anyone can go to an iShop to verify these fallacious claims.

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