Microsoft takes a jab at Nokia Lumia 530's rivals in the first video ad for the smartphone

Microsoft takes a jab at Nokia Lumia 530's rivals in the first video ad for the smartphone
Yesterday, Microsoft lifted the veil off of its latest affordable performer, the Nokia Lumia 530, which will have to compete on a pretty crowded and tough market. Just as we pointed out in our specs comparison, the Motorola Moto E is doomed to be one of Lumia 530's arch-rivals and Microsoft is perfectly aware of that.

Even more, Redmond today released the first video commercial for its latest Windows Phone device, and the ad nonchalantly compares the Lumia 530 with a whole plethora of affordable devices, such as LG Optimus L3 E400, LG Optimus L5 II, Samsung Galaxy Ace Style, Huawei Ascend Y530, Alcatel OneTouch Fire, HTC Desire 210, ZTE Blade Q, Lenovo A516, and, of course, the already-mentioned Moto E. The ad compares said devices with the Lumia 530 in several categories - the available on-board storage and its expandability via a microSD card, the number of cores in the SoC, the version of the OS they run, and the free apps and services that come out of the box. 

It comes to no surprise that one by one, all of the included devices drop out, except for one - the promoted Nokia Lumia 530. With its 4GB of internal memory, the included support for microSD cards up to 128GB, a quad-core SoC, and Windows Phone 8.1, the Nokia Lumia is crowned king. Of course, this is an ad, so it was certain that things will go this way.



source: Nokia via Windows Phone Daily

Related phones

Lumia 530
  • Display 4.0" 480 x 854 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon 200, Quad-core, 1200 MHz
  • Storage 4 GB + microSDXC
  • Battery 1430 mAh(10h 3G talk time)

FEATURED VIDEO

71 Comments

1. nokia12

Posts: 610; Member since: Nov 19, 2013

well they can only make a decent ad now after they failed to make a decent phone... too bad they didn't consider lumia 520/525 in competition otherwise it would have won

5. sgodsell

Posts: 7005; Member since: Mar 16, 2013

What happened to the Microsoft that was bragging about it doesn't need the faster processors to run things? They still need more ram.

42. domfonusr

Posts: 1083; Member since: Jan 17, 2014

I think higher cost has influenced Microsoft to cut back on RAM supply. Apparently, it is now cheaper to throw in extra processors than it is to add more RAM. I have heard that RAM prices have been going through the roof as of late, so I am not surprised to see Microsoft cut back on RAM and instead throw in some money for a couple of extra processors on Qualcomm's SoC. I am sure this is a cost savings for now, but I think that customers will notice that extra processors is no substitute for having enough RAM. When getting feature phones, I could care less about RAM, but when getting a smartphone its got to have a full 1GB of RAM for me, or else I just can't consider it. Seeings I seek out only the most affordable devices when I do shop around, this will make a problem for me when it is time to get something new, because value phones with 1GB of RAM will only become more rare for a while, at least until the RAM crunch is over.

37. akki20892

Posts: 3902; Member since: Feb 04, 2013

I guess device approval manager is not good at choosing good specs device.....

2. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Meh a phone that can't better its great predecessor, should not brag about itself.

3. mocir

Posts: 23; Member since: Jul 13, 2012

So Microsoft (Nokia) is basically looking for a fight on low end phones.... That's ridiculous. Well that's all they have now since their flagships are flops.

11. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

They may be flops, but they're really excellent; guess that's more telling regarding the sheep that buy smartphones than any indication of device quality. Pick up a Lumia 1520 and give it a spin - you'll be pleasantly surprised! :-)

4. tech2

Posts: 3487; Member since: Oct 26, 2012

Want a water resistant phone ? Want a phone with better and bigger display ? Want a phone with GG3 ? Want a phone with bigger battery ? Want a phone with better app ecosystem ? Want a phone with free G Drive storage of 65 GB ? Want a phone with better RAM ? Then chose Moto E :)

6. noler

Posts: 326; Member since: Aug 19, 2013

Say NO to Lag, choose WP8.1 OS

24. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Say NO to no apps and games, choose android.

32. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

What is worng with you CM Puke? Pls stop with that 'No apps & games' BS.That $hit dosen't exist anymore.More & more official apps are making way on WP. MC5 : Blackout , we got got it today on both WP & W8. Just stop saying that.

33. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Then stop with that lag BS as well.

54. StreetNerd

Posts: 870; Member since: Dec 08, 2010

how to stop with the lag BS? Nexus 5 is laggin also...

55. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Trolling bald faced.

60. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

How to stop the lack of apps and games argument, its true anyway, both in quality and quantity. :)

46. Cicero

Posts: 1108; Member since: Jan 22, 2014

Can 530 print wirelessly on my Xerox printer? Or can it run an office suite which password protected document? Nah! So that's mean you have apps. All you can even think about it and need you will have on Android. And games? What to say? They stepping up but they are long way back.

51. Liveitup

Posts: 1798; Member since: Jan 07, 2014

That would be funny of it was true, but WP has tons of Apps and games over 270,000 to choose from, here are a few. Instagram, Pandora, Facebook, Twitter, Vine, Flickr, Groupon, Linked In, Pintrest, tumblr, Adobe reader, Adobe reader express, Evernote, Audible Audiobooks, Amazon Kindle, USA today, New York times, ABC News, Fox news, BBC, Economic Times, Bloomberg,CNN, 7-Eleven, Opentable, Adobe Reader, Amtrak, Animal Planet, Comedy central, At Bat 13, Best Buy, CBS Sports, ESPN sports center, Discover Channel, Domino's, Facebook (major update), Hipstamatic Oggl, 500 PX, Keek, The Weather channel, iHeartRadio, FilmON TV, LivingSocial, MapQuest, Mint, NASCAR Mobile 13, Barclays, Redbox, TLC, Viber, Voxer, 4th and mayor, Walgreens, Waze, Nimbuzz, Wells Fargo,Path, Facebook messenger, Line, Wells Fargo, Chase,Ally, Bank of America, E harmony, Go to meeting, IMDB, Flixster, Jongla, Kik messenger, Priceline, Skype, Tune in Radio, Shazam, Soundcloud, Beats music, American Airlines, Delta, United Airlines, Expedia, Vimeo, Fandago, Vevo, VH1,WhatsApp, MTV, BBC Iplayer, IMDb, Ebay, Ehow,Swarm Poynt,Netflix, PayPal, Huluplus, Wikipedia Foursquare, Uber, Yelp. Here are a few of the many games? Modern combat 5, Angry Birds Go!, Angry Birds: Star Wars II, Asphalt 7, Asphalt 8: Airborne, Despicable Me: Minion Rush, Solitaire, Mahjong, mineaweeperGrand theft auto San Andreas, Jetpack Joyride, Monsters University, N.O.V.A. 3, Order and Chaos, Into the dead, Star Wars: Tiny Death Star, Fifa 13, Temple Run Brave, Temple Run Oz, Turbo, UNO & Friends, Agent P, Where's My Mickey, Where's My Water 2, Subway surfer, Space shooter X, Temple run 2, Trial Xtreme 3 etc,Rayman Jungle Run , Captain America: The Winter Soldier . Learn to count.

59. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Did you just mentioned all of the apps in WP store in a single comment? LOL.

61. Liveitup

Posts: 1798; Member since: Jan 07, 2014

That's your problem you only see what you really want to, not what really exits.

65. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Did you brains fall of somewhere kiddo? Go, find 'em!

66. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Check yours :)

7. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Want no lag? Want removable battery? Want to pop in a 128 gig Micro SD card? Want a better voice assistant? Want a better processor? Want to save some money? Choose Lumia 530. :D

8. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Want a cheaper win? Choose lumia 525 or moto e. Want a overpriced fail? Choose 530 :D

10. tech2

Posts: 3487; Member since: Oct 26, 2012

Have you used Moto G/E before saying it 'no lag' ? Provide me a link of any trustworthy reviewer who mentioned lag on Moto E. Cortana is hardly available any country so .....and its far from being better..Google Voice has much better voice recognition. They both have the same processor. Get ur facts right. They both have MicroSD slot. Get ur facts right, again.

12. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

No need; all Android phones have lag, so it's redundant to mention it in reviews... ;-)

25. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Fanboys are notorious for creating false statements. No need for clarifying. ;)

15. billgates

Posts: 555; Member since: May 29, 2014

Much better voice recognition? Thanks for the joke of the day

26. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Try again with android 4.2+

30. billgates

Posts: 555; Member since: May 29, 2014

SAY what? I have 4.4 and still making that statement of "much better" is just false

16. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Only the 4G model has micro SD slot, and only supports up to. 32 gb...

* Some comments have been hidden, because they don't meet the discussions rules.

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