Microsoft CMO Capossela says Windows Phone needs to follow Surface's path
The executive points out that while Surface "had a bunch of early misfires," the team eventually had a breakthrough thought. In this case, that was the idea that ‘Hey, Apple wants to sell you an iPad and they want to sell you a Mac. We think there’s one device that exploits the seam between those two devices.’ Capossela says that the Windows Phone team needs to have a similar moment.
According to the executive, Microsoft is aware of its place in the smartphone eco-system. He confirms that the Microsoft Lumia 650 is real, and is coming. He also says that as far as Microsoft is concerned, this coming year will be about the enterprise when it comes to phones. While he didn't come out and say that a Surface phone is coming, Microsoft's marketing chief is saying that the road to a successful smartphone business for Microsoft travels the same path already taken by Surface.
source: TWiT via GeekWire, WindowsCentral