Line starts to form in front of the Apple Store Fiordaliso in Rozzano, Italy

Line starts to form in front of the Apple Store Fiordaliso in Rozzano, Italy
It's only Wednesday in Italy, but already a smattering of Italians have started hanging out outside the Apple Store Fiordaliso in Rozzano, waiting to purchase the Apple iPhone 7 and Apple iPhone 7 Plus. It's a scene that is sure to be played out at Apple's retail locations in countries that are participating in the first wave of iPhone shipments. And as we get closer to Friday morning's launch, the lines should grow larger as the excitement around the stores grows to a fever pitch just before the doors open.

Around this time of the year, our thoughts drift back to lines of the past. For example, we could never forget the poor kid named Jack who was one of the first consumers in the world back in 2014 to purchase the Apple iPhone 6. After triumphantly exiting the Apple Store in Perth Australia with his purchase, Jack was met by a television reporter who wanted him to show off his new iPhone. Eager to oblige, Jack opened the box and out slid his iPhone 6. Gravity took over and as the phone met the pavement, an audible gasp could be heard from the witnesses. 

Two years earlier, a reporter on the local FOX affiliate in New York didn't do her homework for a story about the Apple iPhone 5. Walking among the crowd hanging out in front of the Apple Store located on New York's 5th Avenue, the reporter talked about the new features on the iPhone 5. Unfortunately for the reporter, she picked up this information from a concept video, and then proceeded to compound the error by showing the video during her report. According to her story, the iPhone 5 was going to launch with a holographic laser keyboard.  We're still waiting for this new feature.

The last memorable line for the iPhone wasn't a real line at all. It was Samsung's ad for the Galaxy S II that was a parody of Apple fans waiting on line for the next iPhone. The ad introduced us to the Barista and created the big put down line of the year. "Dude, you're a barista."

You can check out these videos along with photos of the small line in Italy by clicking on the slideshow below.


source: iPhoneItalia (translated)

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)

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27 Comments

1. yobolegend

Posts: 50; Member since: Sep 14, 2016

Im in line.... 1St just waiting....

23. janis

Posts: 397; Member since: Mar 10, 2014

this is going to be very sensitive topic. i can not understand how important device must be to sit in line for hours, especially if only thing what has changed is colour, d brand i guess has black piano.

24. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

Way more changed than just the color, stop trolling.

26. Nine1Sickness

Posts: 889; Member since: Jan 30, 2011

Meanwhile I'm just sitting here with a burnt Samsung.

2. Derekjeter

Posts: 1438; Member since: Oct 27, 2011

The Apple Store by my house won't allow anyone to form a line until 11pm Thursday night. Hopefully my little bro gets to be first in line so I can just walk in at 7am and purchase my iPhone. If they don't have jet black I willl be very disappointed.

25. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

I'll be outside of the AT&T by my house like always.

3. drunkenjay

Posts: 1617; Member since: Feb 11, 2013

they must have nothing else to do.

14. GreenMan

Posts: 2686; Member since: Nov 09, 2015

Aye, like you I believe... You have nothing better to do either hence you're here, easing out your envy and inferiority complex by negative and silly comments, eh? Well mate, that's one of the perks of being a Fandroid... The other being; enduring lag every single day... Been there, done that... Though my Nexus is quite smooth... My Lumia 430 feels MUCH smoother... And guess what, it has a 32-Bit Dual Core Cortex A7... A Snapdragon 200, lad...! Life is short... And FULL of disappointments... And HUMILIATION... The later sometimes comes to being by the actions and remarks of oneself...! G'Day!

16. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

So you have to be a fandroid to find waiting in line for a phone ridiculous? I can see waiting in line for a concert or a movie. Those are limited time engagements that you can't pick up a week later, unlike a phone. These phones are not a limited amount either. If anyone had any patience, they could get one a week or a month later. The only benefit of waiting in line here is being able to say they got it first and having it right now.

20. gigicoaste

Posts: 429; Member since: Feb 21, 2016

You compare staying in a queue 2 days for a device which anyway you can get 1 week later, with writing a 20 seconds message done in a brake, bus, o toilet..? :)) I agree with him, waste of time, nothing else to do, no matter what "fan" are you!

4. Barney_stinson

Posts: 672; Member since: May 30, 2016

I think I will be able to hack many of their old iphones!!!

5. kiko007

Posts: 7384; Member since: Feb 17, 2016

Dude.....wtf are you talking about?

7. GreenMan

Posts: 2686; Member since: Nov 09, 2015

He's talking about "poaching phones from pockets", mate... Err... That's what I think it is... Oh well... G'Day!

8. Barney_stinson

Posts: 672; Member since: May 30, 2016

I meant these people are just too eager to get hands on ip7/+ . so I will be able to use that information as a thing to use ake their minds away from their old iPhone for a moment!!

6. Zylam

Posts: 1767; Member since: Oct 20, 2010

I don't get why people have to line up like that. I bought my 6S at launch in the morning at 9 am at the Apple store in Sydney. All I had to do was pre order it from the website and they give you a confirmation and a time to come by, I picked 9 am and went there at about 8:50 and they ask you to stand in a small line while you wait to be assisted. Took about 30 - 40 mins. Meanwhile the line on the other side of the Apple store which was for non pre orders went all the way past the block and around the street. If you want it that bad, just pre order it and show up on time.

9. GreenMan

Posts: 2686; Member since: Nov 09, 2015

You're from Sydney...? Australia...? Aussie...? Then... WHY IN THE WORLD YOU NEVER SAY... G'Day! ??? You should be ashamed of yourself, lad...

11. tech2

Posts: 3487; Member since: Oct 26, 2012

He probably IS ashamed. Maybe he didn't want to get labelled as belonging to same country as you.

12. GreenMan

Posts: 2686; Member since: Nov 09, 2015

Mutant and Prou... Ahem... l mean; Aussie and Proud...! G'Day!

13. AlikMalix unregistered

I get why they stand in the line. I'm pretty sure they all know that you can preorder them. They show up for the event and spend time with likeminded people. If I had time, I'd do it too - seems fun. People do the same for movies, games, concerts. And there was this one time that a line formed for a Samsung phone. Someone told me the same thing when I went shooting with my buddies in the forest - we bring bunch of old appliances and tv's (it's legal, there are designated areas, and we do clean up after ourselves). It's not productive in any way, so to some it seems like a waste of time and ammo. For us - it's spending time with likeminded people.

17. GreenMan

Posts: 2686; Member since: Nov 09, 2015

shooting guns is hardly fun... And that's coming from a former gun enthusiast and Mosin Nagant (M91/30) owner... That WW2 rifle was handed over to me by my grandfather on my 18th Birthday... (Eons ago...)... Not the finest Nagant, but definitely one of the more decent...! Long story short; (It's a tech site, after all...!) At the end of the shooting day; you come home worth an aching shoulder, ringing ears and a rattling head... (My experience)... And of choose a lighter pocket unless you're shooting dirty Russian Surplus Ammo... In which case, cleaning the gun is a NIGHTMARE...! And I'd never HAND RELOAD and hunt for my cartridges... Cause too much risk and time is evolved... As I grew older and older... I learnt that taking my Yamaha RD350 2-Stroke (Handed over by my father...! I never buy fancy stuff, you see) on the twisties is MILES more fun... Cheaper... And... More civil and makes MORE SENSE than shooting guns at metal sheets and hearing them go "Dong" all the day... But whatever rows your boat... G'Day!

27. AlikMalix unregistered

Just using that as an example - another example would be arguing with trolls on a tech site about objective views all day long - that is also a waste of time. My point is - standing In line to get an iPhone is a waste of time, yes, but we're all guilty of wasting our time in one way or another.

10. GreenMan

Posts: 2686; Member since: Nov 09, 2015

Let me just say; iPhone, The Ferrari of smartphones... All the great stuff come from Italy... All the lowly stuff comes from America... Ford, Chevys, Harleys, Indian Motorcycles, Victory or whatever are just plain "agricultural" when compared with a Ducati, Ferrari, Lamborghini, or a Masserati... Wait, almost forgot Tesla... Tesla, like all EVs are GIRLY... BARBIE DOLL of CARS... Ha! And yet... America makes the finest smartphones in the whole world... Quite funny, really! No wonder those Italians are queuing up... THEY'VE GREAT TASTE WHEN IT COMES TO... ANYTHING! G'Day!

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Name one American smartphone that's the finest. Because NONE of the US companies that sell phones, make the finest phone. Motorola, who was once one of the biggest American names in communications, and brought the US its first mobile phone, makes terrible phones. Apple makes a really great device for what it does. But whether its the finest option, is just matter of personal preference. So for the US, there is none left. Smartphones have been topped by outsiders. HTC was once at the top. Sony has never been at the top. LG has never been at the top. Samsung is at the top in most markets. Newcomers like Xiaomi, Oppo and others are be coming the new norm If those OEM;s that are making it big in China, start selling their iPhone-like devices here in the USA for 1/2 the cost, Apple is gonna fall even lower. America to me is not known for any great products whatsoever.All the best products are made by outsiders, as outsiders lead in sales in every possible product category in this country with maybe the exception of clothing. Even then, even though they are American lines, they are all made outside the USA. Big names I grew up with like RCA, Zenith and similar are all gone. America has no pride because selling themselves for higher profits has ruin any an all manufacturing here. America sucks at EVERYTHING accept war. That is where all the money goes. Tesla is sucks. We install all the audio/visual equipment in their stores. They are very difficult to work with, with their girly cars which I agree. GM, Chrysler, Ford, Harley are all basically fanboy fodder. The only people who stick with them are fans. My dad had always bought Chrysler cars for many years. Never had an issue. But they are nothing like they use to be. They are haunted by the same issues as every other company. When production goes up, quality goes down. I can say I am not as proud to be an American like I once was. The America that I grew up knowing when I was a kid 30 years ago, is not that same country now. America is one big sellout.

19. GreenMan

Posts: 2686; Member since: Nov 09, 2015

I quote: "They (Tesla) are very difficult to work with, with their girly cars which I agree." So... We at least agree on something after all...! And I'm also glad to hear that you're against wars...! Wars are definitely bad for "our health", the sooner we realize it the better...! But, America is one big sellout...? KFC, McDonalds, Subway, Pizza Hut, Domino's... Your FAST FOOD definitely ROCK... GLOBALLY...! Come-on lad, I love KFC...! So does your iPhones... BIG SELLERS ALL ACROSS THE GLOBE... Even if YOU hate iPhones and Apple; at least give them the credit they deserve... Mate, some people would sell their KIDNEYS to get an iPhone... Some actually HAVE sold theirs...! Google it... I don't like America... And I'll like it a GREAT DEAL LESS if "Chump gets the throne"... But I give it its worthy credit... And I'm not even an AMERICAN, I'd you hadn't noticed...!!! G'Day!

21. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

"Mate, some people would sell their KIDNEYS to get an iPhone... Some actually HAVE sold theirs...! Google it..." All you've proven is that there are stupid people in the world.

18. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Yeah, how did America ever get along until Apple came into being? We were just wailing and gnashing our teeth until we could find one company to lead us to greatness, right?

22. monoke

Posts: 1113; Member since: Mar 14, 2015

In the future when purchases are made online and the product is delivered instantaneously within seconds, I wonder if ifans would still do this.

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