Latest commercial for the Apple iPhone 7 Plus focuses on Portrait mode

Portrait mode is the focus of the latest television ad for the Apple iPhone 7 Plus. With Portrait mode, you can take advantage of the extra camera on the back of the handset to take photos with a depth-of-field effect. This allows you to blur the background, helping you create professional looking portraits.

The new commercial is titled "Take mine," which is a perfect name for it as you'll see when you watch the 60-second spot. In the ad, a young girl returns to visit family in the old country. She starts taking portraits of her relatives with her iPhone 7 Plus. And as word gets around, everyone in the town wants her to snap their portrait.

As you look at the portraits, you see that they all have the blurred background created by the depth-of-field capabilities on the iPhone 7 Plus. And that leaves us to draw the following conclusions. The Portrait mode on the iPhone 7 Plus does create exquisite portraits. And in some parts of the world, owning a smartphone makes you very popular.

Check out the new ad by clicking on the video at the top of the story.

source: Apple

Related phones

iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)



1. Mxyzptlk unregistered

That's pretty cool feature.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea, it has been for several years now. Too bad the iPhone 7 still can't beat the software versions of the feature or else it could be considered for this feature. Maybe when it finally gets out of beta.

8. AlikMalix unregistered

I hve not seen any app or phone do results like iPhone, in real time. Even after processing apps don't do so well.

12. Tizo101

Posts: 543; Member since: Jun 05, 2015

from the pictures I've seen, the is no difference between the 2 ways... and even if it's slightly better - it should be it's 2017 now and that feature has been around for years and years now.

13. AlikMalix unregistered

Real time WYSIWYG and post processing (and touching up manually) are completely different animal.

17. ibend

Posts: 6747; Member since: Sep 30, 2014

and what's more important? WYSIWYG or better image result?

19. AlikMalix unregistered

iPhones portrait mode is really really good - and it does it in real time. I played with software you can edit photos after you taken them - it's too much work and it requires that you manual adjust areas. Apples version is a better result and no manual labor. You pick! What I meant with WYSIWYG is that you see result as you're taking the photo - not take a photo then edit in some app later. That makes it a different animal and makes the experience better - allowing you to airdrop images to everyone instantly. And they're still updating the software with every new update it's getting better.

10. ozgur781sen

Posts: 37; Member since: Mar 11, 2015

Yeah it's cool but still in Beta

21. jael206

Posts: 147; Member since: Jul 18, 2012

3. matistight

Posts: 986; Member since: May 13, 2009

Am I the only one who saw it during the Raiders game?

4. boosook

Posts: 1442; Member since: Nov 19, 2012

So the iphone can take pictures... It's magic!

5. zoppy

Posts: 9; Member since: Oct 24, 2016

Just like my HTC One M8, cool!

7. Unordinary unregistered

Worst phone I ever f**king had. Threw it in the bonfire last year. Atrocious piece of sh*t

16. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Worst phone I ever f**king had. Threw it in the bonfire last year. Atrocious piece of sh*t" The same can be said by anyone about your precious iPhone... fam.

18. Unordinary unregistered

Except I don't sit on my ass here every day and cry about how I hate the garbage m8 in irrelevant arrivals lmao, fam

6. Abdbaas

Posts: 143; Member since: Apr 05, 2016

Just like nexus 5.. People who still fall for these apple bulls**ts.. I don't even have the words to describe how I feel

14. steodoreben

Posts: 379; Member since: Sep 26, 2013

I agree with you. People will think "Apple did this first. Android OEMs must be copying it by now".

9. aladab

Posts: 33; Member since: Oct 12, 2015

I can do this on my Huawei P9 Plus... :D Apple is ridiculous...

11. Tizo101

Posts: 543; Member since: Jun 05, 2015

"And that leaves us to draw the following conclusions. The Portrait mode on the iPhone 7 Plus does create exquisite portraits." of course you would say that lol " And in some parts of the world, owning a smartphone makes you very popular." no it doesn't everyone has a smartphone these days even in Africa. My point is even if your smartphone is an iPhone 7 plus no one cares.

15. taz_chaz

Posts: 135; Member since: Aug 29, 2014

Erm the old coutry?it would b nice to say its greece....

20. hungpakto

Posts: 48; Member since: Sep 30, 2016

Samsung have Selective Focus when S5 was released in 2014. Apple dual lens has done nothing to improve it.

22. rsiders

Posts: 1958; Member since: Nov 17, 2011

I don't have an iPhone but I can't lie this commercial was pretty sweet.

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