LG exec says Google gave too cautious sales forecasts for the Nexus 4, supply issues to be resolved soon

LG exec says Google gave too cautious sales forecasts for the Nexus 4, supply issues to be resolved soon
The director of LG Mobile France Cathy Robin finally shed some light on why there exist such severe shortages for the Google Nexus 4 in all places, and shipments finish immediately after they go for sale.

It turns out that Google gave LG sales forecasts that were based on previous Nexus phone sales figures, which turned out to be significantly underestimating the actual demand. That's why LG redirected much fewer resources to the Nexus 4 production project beforehand, and is now struggling to catch up with all the orders.

It is not hard to deduce that Google has been conservative in its sales estimates, despite the predictable excitement that the price point for a top-notch handset immediately brought. The LG exec denied again the rumors of restricted Nexus 4 production, claiming the contrary - that LG is actually running the conveyor belts overtime now, and by mid-February there should be "no more pressure" on the Nexus 4 supply.

That is a month from now, so all that is left for us is to sit back and wait while LG and Google tread the uncharted production waters, while Cathy Robin reiterated that this little demand forecast incident hasn't strained its relationship with Google, and things between the two are going "very well." She also said that the rumored 375,000 units sold figure is much lower in reality.

On the price point, the LG exec said that the company is not selling the handset at a loss, but there is an internal agreement with Google to provide the Nexus 4 at a very attractive tag, perhaps in exchange for getting its foot in the Nexus family door. 

The Optimus G was also mentioned, with the intent for the current flagship to go on sale in Europe soon, perhaps in sync with the MWC expo next month. As per niche handsets like the Optimus Vu II, the company has no plans to offer these to the Europeans, and is also cautious about Windows Phone 8 for now.

Related phones

Nexus 4
  • Display 4.7" 768 x 1280 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Quad-core, 1500 MHz
  • Storage 16 GB
  • Battery 2100 mAh(15.3h talk time)

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20 Comments

1. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Feb is not far off so let's see if this makes it freely available to the extent that servers don't crash on ordering ...

3. rickywinataa

Posts: 262; Member since: Apr 05, 2012

Maybe that's because Google previously gave too little bandwidth for nexus site?

2. freebee269

Posts: 542; Member since: Aug 10, 2012

sounds like the same thing the lumia 920 went through at first. although LG is a bigger company than nokia so they should be able to get their production up faster.

4. MeoCao unregistered

What does this mean? GG and LG are working without a contract? I don't know why GG just can't say they intentionally limit the N4 sales on Play Store? a month later the cost of N4 comes down so GG can afford to sell more as the subsidy will not be as big as it is.

5. fanboysrdumb

Posts: 44; Member since: Jan 12, 2013

this is hurting the nexus sales because people are not going to wait around and since technology is moving soo fast some might be looking for other phones i mean like camon sony xperia Z that baby. wow any day any where over the nexus 4

7. yougotkilled1

Posts: 167; Member since: Apr 27, 2011

I find this true, but for those who crave instant updates, the nexus will still sell. Key lime pie (or whatever the next update is called) will be likely announced sometime this year, and the nexus 4 will be first in line to get it. In my opinion, I would choose OS over specs nowadays because I believe quad core phones are future proof. That's just me though lol...

10. Aeires unregistered

The technology in the N4 is superior enough to be future proof for at least two more years, and in that two years you'll be getting all the updates from Google, something a lot of Android phones can't claim. And good luck finding a phone of this quality at the same price point. I've owned three of the four Nexus phones and can say with all confidence, this phone is the best yet and worth waiting a few weeks for.

14. cheetah2k

Posts: 2190; Member since: Jan 16, 2011

I doubt it will hurt sales that much. The N4 still has class leading hardware (quad core, 2gb ram) and the latest version of Android no other phone will have for at least 6 months. What concerns me is that Google knowingly underestimated the demand for a phone with awesome specs, which they sold at such an awesome price! Sure, sales of the other Nexus phones have been slow, but thats only because they priced it wrong, and they always came out with 6-12month old hardware specs.....

6. gustavoace

Posts: 187; Member since: Nov 13, 2012

I have a nexus 4, and a gnex before it, and a Nexus S before.... As much as I always loved all nexus line, they never been popular, and everyone (including Google and Samsung) knows it. I think they were not expecting the popularity among new nexus line (4, 7, 10). This will probably never happens again

13. thunder18

Posts: 154; Member since: Aug 06, 2009

That's completely believable. They are companies, there is nothing in the Nexus history to forecast this phone being a bigger hit than previous models. Especially with American's so ingrained with carrier contracts. Despite the value of the phone, there is no real concrete evidence to believe this phone would have been any more popular than the ones that came before it. With that being said...as a manufacturer, if your buyer says I need this may phones, well that's how many you make. You have your whole supply chain set up for that quantity with a small buffer to ram up or down. Not the magnitude the Nexus 4 has demanded. Again, many companies get bit by over-estimating sales. It's bad for business and there was no way they were going to go out on a limb and just produce a whole bunch more than forecasts required.

15. cheetah2k

Posts: 2190; Member since: Jan 16, 2011

The specs of previous Nexus devices have always been ordinary. This time they went up market with class leading hardware - and sold at a price point that was $3-400 less than others in the same league. I say "build it and they will come".. Well they built a great phone at a great price, and they did come. Keep doing it Google. Cheap phones with awesome hardware will always sell - its not always about whether its iOS or Android. A lot of my friends sold their iPhone 5's and had enough $ to buy an N4 and N10 as they were great value for $ as well as having the specs to back them up!

8. BadAssAbe

Posts: 506; Member since: Apr 22, 2011

i hope there is a 32GB Version coming out, I still dont think LG will have enough nexus phones by March much less Feb

9. cripton805

Posts: 1485; Member since: Mar 18, 2012

It didnt ring a bell that a Nexus worth half of the price with better specs would sell much better than previous models? Thats kind of dumb. Im just saying. Theyre losing a lot more customers now.

11. scsa852k

Posts: 331; Member since: Oct 16, 2012

It was all about timing when the device was released. When Nexus 4 came out, only quad-core device on the market was Note II and the price range was incomparable. Although most of the cellphone users are still dumb, a lot of smartphone users are getting smarter about their options, and knew Nexus 4 was too good to be true. The fact that LG or Google didn't forecast this to happen is exactly why they're not #1 manufacturer in the cellphone market.

12. Greatness09

Posts: 1; Member since: Jan 17, 2013

so will the phone be available through the play store mid-feb? Or will they be caught up with the back orders?

16. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Was going to buy a nexus 4 till the sony xperia z got announced, same specs and the xperia z has better features like micro sd, your loss google/LG.

18. BadAssAbe

Posts: 506; Member since: Apr 22, 2011

I agree but you got to ask yourself, Is $300+ worth a bigger screen MicroSD slot Higher PPI Water/Dust proof USB OTG slow updates Sony Brand ;-) I think it is

17. jroc74

Posts: 6023; Member since: Dec 30, 2010

It is good to under estimate IMO. In this case...they under estimated a lil too much...lol.

19. Ballua

Posts: 16; Member since: Nov 12, 2012

I am in Vietnam, LG is selling the nexus 4 at 550$. We can buy as many as we want. That means there is no manufacturing issue. Just price, I guess.

20. REYNER

Posts: 187; Member since: Feb 10, 2012

when nexus 4 comes out the hype is so high that many people are waiting for this nexus to be in the market asap. until months passed by and the hype nowadays is not as much as it used to be too bad for google and lg it is a big miss considering that nexus 4 is very capable device until now there's still no nexus 4 in our lg stores and pre orders in the carriers takes week or 2

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