LG

LG decides to show how good its IPS LCD screens are, scares people to death in an elevator

LG decides to show how good its IPS LCD screens are, scares people to death in an elevator
We know there is rarely anything better than a good IPS (in-plane switching) display in the LCD universe, or so says LG. Well, Samsung begs to differ with its PLS (plane-to-line switching) tech, but since the iPhone is using IPS LCDs, it is the most popular mobile screen technology for the flagship phones of Apple and LG itself, and that's not a small number.

Besides mobile displays, LG also uses the tech in monitors and the like, and decided to show how lifelike images it can produce with a pretty elaborate prank.

It mounted a few such displays on the floor of an elevator, put a camera in there to observe the reactions, and imitated flickering lights and a falling floor, which must have been pretty scary for the guys and gals riding in. LG is no stranger to weird commercials, but this here takes the cake and eats it.

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29 Comments

1. pookiewood

Posts: 631; Member since: Mar 05, 2012

Cool, creepy concept. The ladies had the most genuine reaction it seems. Some of the guys seemed staged or is this a commercial?

26. corporateJP

Posts: 2458; Member since: Nov 28, 2009

The two chicks in the video...I'd like to test some other type of hardware out on them. Nice downshot at 1:26.

2. MeoCao unregistered

OMG, I would have a heart attack, smh.

3. wendygarett unregistered

shut up and release the nexus 4 now!!!

15. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

No...we take the Nexus...you take the iPad mini!

16. wendygarett unregistered

Why's that?

17. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Because you troll on every article flaunting about Apple products.

18. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

Papa's got it right Wendy...listen to your dad!! :P

19. wendygarett unregistered

I'm not troll, I really love Apple product :P

27. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Mrs. Trolololo

22. thelegend6657 unregistered

Isnt is possible for him to like Apple and Android at the same time ? We we must choose sides ? Cant he buy both ? Whats wrong with liking apple and android ? Why is it so hard to drill it through your thick fandroid head ?

23. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

Get your silly mind right. I'm playing with Wenda, not Apple.

4. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

Wonder if those displays come with a front facing camera

7. Ohrules

Posts: 327; Member since: Jun 11, 2012

you just made my day!

5. pikapowerize

Posts: 1869; Member since: May 03, 2012

haha... lol... i laugh to death.. gosh if thats real... a lot of people will die coz of their reactions... especially the lady at the end part who run toward the hole!! if its true, she's dead for sure! nice one LG..

6. GuiltyBystander

Posts: 199; Member since: Mar 05, 2012

.... And the blacks still look grey on it.

8. protozeloz

Posts: 5396; Member since: Sep 16, 2010

That was a nice prank :D great for April fools :p

9. g2a5b0e unregistered

I watched this the other day. Would have been a lot better if they had made the panels change a lot slower. People would have really got freaked.

10. anshul0000 unregistered

amazing prank...

11. heyrondelgado

Posts: 2; Member since: Sep 06, 2012

you have been fooled guys, look at the GREEN CHROMA/CHROMA KEY at 1:26. :) read some bashing comments there. SO FAKE, IT'S SCARY.

12. tech-head

Posts: 133; Member since: Sep 02, 2011

Had to be actors or severely edited. Those people reacted way to calmly. You can't do that to people without risking being sued for possible heart attacks.

13. tech2

Posts: 3487; Member since: Oct 26, 2012

compare 0:50 & 1:03 ...and you would see´╗┐ two different projections on the screen-floor. that's not possible, the projections are only different because it suits the angle of the camera. therefore, this is not "real"...

14. remixfa

Posts: 14605; Member since: Dec 19, 2008

showing how easily people kill themselves since 1975. lol. no one tried to brace themselves, step on the grid or anything.. hell, one lady jumped into the falling pieces.. DURKA DURKA. lol. funny prank, but it would have been better if the tiles fell a lil more slowly.

20. zazori08

Posts: 113; Member since: Dec 21, 2011

saw this already on 9gag

21. techguy22

Posts: 227; Member since: Aug 09, 2012

wo0w crazy people who work at LG

24. Gaytor

Posts: 51; Member since: Sep 09, 2012

I just understand one thing . Galaxy Note !

25. Aeires unregistered

They should have had the tiles fall away a little at a time to force people to scramble to ones still there, then have them collapse.

28. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

more like a prank then ads but it will do just fine

29. darkskoliro

Posts: 1092; Member since: May 07, 2012

green screen at 1:26 fake :(

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