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LG Optimus series getting a new logo underlining metallic edges and slim body

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By Victor Hristov

Published: Feb 20, 2012, 10:07 AM

LG Android

The LG Optimus series have brought us awesome Android devices starting with the low-end Optimus One to high-end kickers like the Optimus 2X, but as LG is getting ready to turn a new page in its history, the company has decided to change the logo of the series.

The new logo is “designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up.” It also remains simplistic, as LG is striving to be in its smartphones and we’re curious to see what it will look like once it gets unveiled at MWC.

The Korean phone maker is expected to bring its latest smartphones along with the logo at the end of February, and we’ll be on the showroom floor in Barcelona, so stay tuned. In the meantime, check out the press release below for LG's take on the new logo.

source: Android Authority

NEW LOGO FOR LG SMARTPHONES DEBUTS AT MWC 2012

LG to Transform Its Optimus Brand Logo with New Design-oriented Handsets

SEOUL, Feb. 17, 2012 – LG Electronics (LG) renews the logo design of its signature mobile phone brand, the Optimus, reflecting the company’s reinforced design leadership. The incumbent Optimus brand was initially introduced two years ago in line with the launch of the LG Optimus Q, LG’s first smartphone.

The new Optimus logo is designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up unveiled at this year’s Mobile World Congress (MWC). It embodies modern and seamless simplicity, which is the core for LG’s design philosophy for mobile devices.

With the new logo and desired specifications, LG will offer superior smartphones that bring design prestige to users seeking aesthetic beauty on technological devices. Also, the company’s commitment to raise the ante by offering best quality products to consumers will be further reinforced.

Further details regarding and a live demo of the new smartphones with the new logo will be offered at LG Stand (Hall at MWC 2012 from February 27 to March 1.

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Victor, a seasoned mobile technology expert, has spent over a decade at PhoneArena, exploring the depths of mobile photography and reviewing hundreds of smartphones across Android and iOS ecosystems. His passion for technology, coupled with his extensive knowledge of smartphone cameras and battery life, has positioned him as a leading voice in the mobile tech industry.

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