Jony Ive is once again leading Apple's design team

Jony Ive is once again leading Apple's design team
After two years of giving up some of his responsibilities as Apple's Chief Design Officer, Jony Ive is now the man that Apple's design teams are reporting to directly. In 2015, Ive was given his executive title, but soon gave up the day-to-day leadership of the design teams to Alan Dye and Richard Howarth. The pair reported to Apple CEO Tim Cook. But now, once again, Ive is the man in charge.

During the two years during which he handed off some of his responsibilities at Apple, Ive worked on Apple's "spaceship campus." With that project over, Ive can now oversee all of the design chores at Apple that he normally might have as Chief Design Officer.

Ive shot to stardom thanks to a series of products he designed that turned out to be grand slam home runs for the company. That list includes the iPhone, iPad and the Apple Watch. He also took over as head of software design in 2012 when then software head Scott Forstall was fired by Tim Cook following the debacle that was Apple Maps. The latter was a major embarrassment for Apple, especially since CEO Cook had to recommend that iPhone users download third party mapping apps, including Google Maps, until Apple had revamped its offering.


source: Bloomberg

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54 Comments

2. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Never really liked him but the notch wasn't his doing after all, maybe he can figure out a way to get rid of the god awful thing.

52. sgodsell

Posts: 7170; Member since: Mar 16, 2013

Maybe he can make an iPhone with both FaceID and TouchID. Hey what a design concept that would be. It would be totally radical and new. Never been seen before. Oh wait, except the competition has had that for years.

53. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

If touch ID comes back under the screen then it will be something that hasn't been done, that is if an android maker doesn't do it first.

3. Tipus

Posts: 846; Member since: Sep 30, 2016

Sorry to hear that, apple ..

4. Chuck007

Posts: 1410; Member since: Mar 02, 2014

That kinda explains why the iPhone X isn’t that much of a radical redesign.

9. Phullofphil

Posts: 1761; Member since: Feb 10, 2009

It’s radical and forward thinking. They do what they want to do. How is this phone not radical. It’s completley way radical design compared to the past. It’s controversial and it’s a hot item to birch about.

20. TheOracle1

Posts: 2203; Member since: May 04, 2015

Radical and forward thinking? I can think of several designs that deserve those titles more than the iPhone X including the Mi Mix 2, Note 8 and S8. I get that you want to defend Apple but please be rational. They're just playing catching up to two year old designs and materials.

24. Back_from_beyond

Posts: 1365; Member since: Sep 04, 2015

For Apple it really is radical and forward thinking, for every other manufacturer out there, it's really not. Using gesture to navigate the UI is something that has been around on Android for half a decade at least. I remember using it on my Sony Ericsson Xperia Play with a custom launcher. FaceID still seems like an unfortunate choice. But fair do's to Apple, they really tried this time.

14. aegislash

Posts: 1475; Member since: Jan 27, 2015

Chuck007, seriously? The iPhone X isn't that much of a radical redesign....? What are you guys expecting at this point? A round smartphone instead of rectangular? The iPhone X is a very radical redesign that completely changes everything about the iPhone, from the visual look down to the gesture-based UI. To say it isn't a radical redesign, is complete nonsense.

25. Back_from_beyond

Posts: 1365; Member since: Sep 04, 2015

For Apple it is, but the company has been stuck in it's ways for 3 years again. The notch design is likely to stick around for another 3 years.

5. worldpeace

Posts: 3124; Member since: Apr 15, 2016

Because courage..

6. gamehead unregistered

You have one job. Design the next iphone without an notch

26. Back_from_beyond

Posts: 1365; Member since: Sep 04, 2015

The next, next iPhone maybe, 3 models with notch incoming for 2018.

7. Crispin_Gatieza

Posts: 3122; Member since: Jan 23, 2014

The iPhone 11 (XI?) will be a notch-less device missing a selfie cam, ambient light sensor and earpiece. It'll be hailed as a revolutionary approach and sell in the billions.

19. miketer

Posts: 513; Member since: Apr 02, 2015

Or they'll find a way to put all of this behind the screen, just like LG does with it's TVs.

29. Kibzara

Posts: 121; Member since: Feb 24, 2016

They’ll make them external, so they can charge them all separately. Just like a fast charger.

11. HansP

Posts: 542; Member since: Oct 16, 2011

He's called in to kick the design language up a notch. ... Get it? Because they're notch looking good at the moment. ... Notch.

13. Derekjeter

Posts: 1465; Member since: Oct 27, 2011

Unless they bring back Steve Jobs from the dead, there’s nothing that Apple will create that’s actually worth $1k.

16. darkkjedii

Posts: 30959; Member since: Feb 05, 2011

I'm just glad he's not on Samsung's design team. Ive needs to better.

18. aegislash

Posts: 1475; Member since: Jan 27, 2015

Man, whoever came up with the S8 design language is a genius. Especially the Note8. The beautiful rounded screen corners and slim bezels flow together so perfectly.

32. cnour

Posts: 2305; Member since: Sep 11, 2014

No, Note 7 was the best Samsung product... Hahahahahahhahahahahah

38. aegislash

Posts: 1475; Member since: Jan 27, 2015

I know your comment was supposed to be retarded....but, when in reality, you're actually correct! The Note7 actually was Samsung's best, and received massive widespread praise upon release....until they started catching fire. Ya need new material, cnour! You're going stale on us.

43. darkkjedii

Posts: 30959; Member since: Feb 05, 2011

Exactly. Samsung is killing it design wise. I'd like to see the X form factor be a little bigger.

28. Kibzara

Posts: 121; Member since: Feb 24, 2016

Apple, please, fire this egocentric prick out of your design team, before he destroys you... there are far more better designers out there. That notch looks like he sneezed while drawing upper side of X

39. aegislash

Posts: 1475; Member since: Jan 27, 2015

I myself hated the notch back during the iPhone leak season...but after using my X for over a month now, I've grown to actually like the notch and feel that it makes the phone stick out in a sea of same-looking bezel-less phones.

30. cnour

Posts: 2305; Member since: Sep 11, 2014

Excellent products, and the proof is sample: close to 1 trillion dollars. Thanks Jony. Haters, stop showing the world your frustration. I pray god you will have the money and courage to buy an iPhone.

34. cmdacos

Posts: 4083; Member since: Nov 01, 2016

Thankfully i spend equal money on a far more useful phone.

49. darkkjedii

Posts: 30959; Member since: Feb 05, 2011

I nicknamed my iPhone...Note 8.

35. TMHKR

Posts: 202; Member since: Dec 08, 2012

Jony "I work for Apple, but I don't, however I still do, but it's like I don't, but at the end of the day I do" Ive

37. kucma

Posts: 86; Member since: Feb 01, 2017

Funny how every article gets stuck on the “Notch” no matter what the topic. I agree it doesn’t look that great on photos but when I tried it in the store I barely noticed it. Seems like the discontent of certain people is the underlying issue that shows up in the sort of the above comments rather than the notch itself. Just let it be. If the phone is the right one for you then get one, if not get something else just leave the hate and anger behind. The world has enough of it without those kind of comments.

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