Apple shakes up board, removes Scott Forstall and John Broweet

Apple shakes up board, removes Scott Forstall and John Broweet
In a day full of news from Google and Microsoft, Apple might have crashed the headlines with the biggest news of all. Longtime software head Scott Forstall and head of retail John Broweet have both been removed from the company's board of directors and each will leave Apple. Jony Ive, head of industrial design has been given the top spot of a new department called Human Interface while Eddy Cue gets to be in charge of Siri and Apple Maps. The rest of Forstall's former responsibilities, iOS and OS X, will be turned over to Craig Federighi.

All of Apple's wireless teams will be under the new Technologies group which will be under the control of Bob Mansfield, who had left Apple earlier in 2012 and has now returned. This group will also include the semiconductor teams.

The talk around the water cooler is that Forstall is being punished for the debacle that is Apple Maps. Apple's mapping application launched with the release of iOS 6 and had a number of serious problems that are still being worked out. It had to be seriously embarrassing to Apple CEO Tim Cook to have to recommend that iOS 6 users try non-Apple mapping apps until the problems with Apple Maps are corrected. Additionally, Forstall took no part in the recent introduction of the Apple iPad mini while those at the event characterized him as looking lost, doing nothing but offering support. Until he leaves the company next year, Forstall will serve as an advisor to Cook.

Meanwhile, Apple has previously said that it was looking for a new head of retail, somewhat surprising since Broweet joined the Cupertino based firm only 10 months ago, coming over from U.K. retailer Dixons, At this time, it is unclear how being sacked will affect Broweet's huge stock award consisting of 100,000 restricted stock units. The award, valued at over $60 million, won't fully vest if the executive leaves soon. The first 5,000 shares vested on October 20th with another 15,000 scheduled to vest on April 20th, the one year anniversary of the start of his short-lived employment at Apple.

source: PocketLint



1. Hammerfest

Posts: 384; Member since: May 12, 2012


7. rf1975

Posts: 264; Member since: Aug 01, 2011

As analyst said, how Apple going to survive after Steve Jobs? So Tim & Apple feeling the pressure of post Steve era. Scott Forstall is from NeXT and the architect of Mac OSX. If Steve Jobs there he will not allow him to leave.

13. MeoCao unregistered

Tim Cook is removing those who can threaten his position and Forstall is chief among them. Well done Tim, soon you will be surrounded by pupets and you'll be able to spend Apple's $100 billion something as you please.

35. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

From all I have heard, Forestall was Steve's alter-ego. Tim didn't want/need an anarchist on his team. iMaps was the opportunity to call Forestall to account, and Tim took the opportunity. Steve wasn't there to protect Scott, and now Scott is out. The interesting thing is what happened to Jony Ive. For someone who claims to be apolitical, he certainly seems to be tuned into office politics. Broweet needed to go. His tenure was the definition of clusterf*ck. Retail is the public face of a company and he was doing everything he could to ruin it. It will be interesting to watch Apple ex-Steve.

45. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Power corrupts, and absolute power corrupts absolutely.

48. Nadr1212

Posts: 741; Member since: Sep 22, 2012

Scott looks creepy, VERY CREEPY!!!!!!

33. lkjhgf

Posts: 9; Member since: Sep 14, 2012

ya! i think apple shaken to the core.... its only a beginning....

2. AnTuTu

Posts: 1613; Member since: Oct 14, 2012

I think its Tim Cook's fault for not leading the team properly. How come they thought about maps and started competing with Google straight away? If I was Scott I would have joined Samsung after this.

10. JeffdaBeat unregistered

Apparently Forstall wasn't particularly liked around the company. Maps was a disaster and folks weren't happy with the skeuomorphic design within the Apple apps. As for Broweet was just a bad choice overall. He wasn't sending money to store for basic repairs and told them to get creative. He fired recently added employees and started giving part timers less hours. Can't say this was a bad decision to let them go...

16. Aeires unregistered

I've read there's been tension over the skeuomorphic direction, Ive doesn't think it's needed as much as the software side thinks it is. Steve kept it in check but he's gone so communication isn't what it used to be.

23. -box-

Posts: 3991; Member since: Jan 04, 2012

I heard the opposite, but who knows. Beginning of their downfall I hope

30. Aeires unregistered

News 360 article I read. Ive was asked about it and it was reported he got a sour look on his face and declined comment, not wanting to talk about it by saying he was only interested in the hardware Their arrogance will be the biggest reason for a downfall, stupid pricing because they think people will buy anything is getting old to even the loyal. And the lawsuits aren't helping either.

28. JeffdaBeat unregistered

31. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Anarchists? Which is why PA should have a feature to show who is voting up or down. With anonymity, there is no accountability....

32. Aeires unregistered

Ranking of what I feel is important here 1. Thoughtful responses 2. Thoughtful comment 3. Great links to more information 4. Thumbs up . . . 100. Thumbs down People thumb down comments because you said something bad about something they love, or something good about something they hate, or just because they disagreed with you in the past and hunt down your icon. Thumbs down are worthless, I don't even thumb down trolls because it's a form of attention, which they don't deserve.

34. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Out of curiosity, why do you rank thoughtful comments lower than thoughtful responses? To my thinking, a comment is more original than a response. Otherwise, I agree with your response (to my response :-) ).

44. Aeires unregistered

Both are about equal, just put them in some ranking to illustrate thumbs down insignificance. I value both but responses are people reaching out to something written, opening a conversation. If it's not trolling, that's a great thing.

47. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

@Droid I certainly sympathize and understand your point. However, it is not as if you are going to loose your job, or are going to get shipped out of the country if people thumbed you down. PA tries most of the time, to present the information as unbiased as possible. Moreover, they seem to attract a younger demographic, which is not a bad thing, but sometimes they make foolish, irrelevant comments, which is direct reflection of age.

37. nak1017

Posts: 328; Member since: Jan 08, 2010

I have no idea, you didn't say anything inflammatory or "fanboy-ish"... People just being butt hurt over nothing I guess, just ignore it.

11. johnyivy

Posts: 3; Member since: Oct 29, 2012

Apple were too cocky. They start to feel the burn now. That's why they suddenly need to announce ipad 4, and also ipad mini. That's because they know if they don't announce it now, they will starting to see the cliff. Another apple product that starting to see the cliff were iphone 5. it sells number starting to cool off. Apple really need to break from that size and grow to 4.3 inch - 5 inch, or at least have 2 model.

20. someones4

Posts: 627; Member since: Sep 16, 2012

Or we can just watch them struggle with their planetary egos for a moment and see what develops.

22. rf1975

Posts: 264; Member since: Aug 01, 2011

I think Tim have some problem handling the design team. Because he was handling the supply chain before become CEO and it is totally different from introducing new product/feature. Tim hired Browett for Ron Johnson position. Even people in Dixons were shocked by this decision. I do not think forstall will join Samsung, but Google & Microsoft may try to hire him. because he has lot of experience about OS and user interface. He is from NeXT who bring the Mac OS to light.

3. putes

Posts: 38; Member since: Nov 03, 2011

This company is unraveling because of its big ego. It is suing and severing business relationships with the partners it depends on. Creating low moral among the veteran ranks. This company is the next Sun Microsystems...

5. AnTuTu

Posts: 1613; Member since: Oct 14, 2012


6. johnyivy

Posts: 3; Member since: Oct 29, 2012

I think Apple also need to let go Johny Ivy. My reason? Johny have become a super star that were afraid of new idea/design will hurt his image. Proof? Look at what iphone/ipad design, it's the same old boring design for five year. Apple so lucky that their user is still want the same design for a long 5 year.

9. someones4

Posts: 627; Member since: Sep 16, 2012

my thoughts exactly. John should be the first one out.

27. bayusuputra

Posts: 963; Member since: Feb 12, 2012

Yes, Jon Ive should be sacked first.. He's now nowhere near Mathias Duarte in terms of innovations.. If he thinks that making a device slimmer and smaller is a breakthrough in design innovation, then my 10 year old cousin can do better than him..

15. stealthd unregistered

What a load of FUD.

4. cretinick

Posts: 148; Member since: Jan 25, 2011

I hope they don't go after Matias Duarte...

8. someones4

Posts: 627; Member since: Sep 16, 2012

Apple likes to fire its employees. Timmy kicked everyone out because of his mistakes and ego like Apple maps.

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