Is Microsoft going to do more hardware after Surface? “Obviously,” says chief executive Steve Ballmer

Is Microsoft going to do more hardware after Surface? “Obviously,” says chief executive Steve Ballmer
Microsoft’s chief executive Steve Ballmer admits that the Windows 8 launch and everything around it like the Microsoft Surface and Windows Phone 8 are one of 2 or 3 monumental moments for the company. It’s right next to the Windows 95 launch in terms of importance, that’s how big it is.

But what’s even bigger for us caring about gadgets is Ballmer’s admission about Microsoft making its own devices.

Here is what Steve Ballmer told the BBC: "Is it fair to say we're going to do more hardware? Obviously we are... Where we see important opportunities to set a new standard, yeah we'll dive in."

The CEO didn’t specify which devices he refers to, but we think this gives even more credence to rumors about a Microsoft Surface phone being in the works.

The first PC Microsoft made, the Surface received glaring reviews for its design for the most part, but was bashed for the software.

source: BBC


The Microsoft Surface is the first computer Microsoft made itself in its decades of history.

The Microsoft Surface is the first computer Microsoft made itself in its decades of history.


FEATURED VIDEO

7 Comments

1. darthinvader

Posts: 63; Member since: Sep 18, 2012

"was bashed for the software"?? I am using Windows 8 for sometime now, its a steep learning curve but once u get it.. Its amazing.. Would be awesome on touchscreen.. Come on Surface PRO!!!

3. AliNSiddiqui

Posts: 382; Member since: Sep 19, 2012

He is referring to the RT version which has a vacant store... I, too, am excited for the Pro version of Surface.

5. JeffdaBeat unregistered

The Surface OS was indeed maligned by most reviewers out there. Remember this is a consumer product and if the learning curve is too steep, your average consumer will be frustrated and return it. As for the topic at hand, I do wonder what effect this will have on computer manufacturing companies. If Microsoft is now going to manufacture their own phones...what stops them from doing computers as well? And what will their partners think of the software company getting into their cash? Should be an interesting drama.

6. lubba

Posts: 1313; Member since: Jan 17, 2011

If you can add 1+1=2, then you'll be fine.

2. mercorp

Posts: 1045; Member since: Jan 28, 2012

Sure thing.... The pc is always commoditized in the hands of hp,acer and many others.

4. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Let HP/Acer and others give a push to UBUNTU. That will give real choice to end users in terms of full OS on a TAB ...

7. lubba

Posts: 1313; Member since: Jan 17, 2011

I'm all for the surface phone but please don't overprice and don't play exclusive to ATT!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.