Is Microsoft going to do more hardware after Surface? “Obviously,” says chief executive Steve Ballmer

posted by Victor H. / Oct 25, 2012, 7:37 AM

Is Microsoft going to do more hardware after Surface? “Obviously,” says chief executive Steve Ballmer

Microsoft’s chief executive Steve Ballmer admits that the Windows 8 launch and everything around it like the Microsoft Surface and Windows Phone 8 are one of 2 or 3 monumental moments for the company. It’s right next to the Windows 95 launch in terms of importance, that’s how big it is.

But what’s even bigger for us caring about gadgets is Ballmer’s admission about Microsoft making its own devices.

Here is what Steve Ballmer told the BBC: "Is it fair to say we're going to do more hardware? Obviously we are... Where we see important opportunities to set a new standard, yeah we'll dive in."

The CEO didn’t specify which devices he refers to, but we think this gives even more credence to rumors about a Microsoft Surface phone being in the works.

The first PC Microsoft made, the Surface received glaring reviews for its design for the most part, but was bashed for the software.

source: BBC

The Microsoft Surface is the first computer Microsoft made itself in its decades of history.

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7 Comments

1. darthinvader

Posts: 63; Member since: Sep 18, 2012

"was bashed for the software"?? I am using Windows 8 for sometime now, its a steep learning curve but once u get it.. Its amazing.. Would be awesome on touchscreen.. Come on Surface PRO!!!

posted on Oct 25, 2012, 7:41 AM 6

3. AliNSiddiqui

Posts: 382; Member since: Sep 19, 2012

He is referring to the RT version which has a vacant store... I, too, am excited for the Pro version of Surface.

posted on Oct 25, 2012, 8:02 AM 2

5. JeffdaBeat unregistered

The Surface OS was indeed maligned by most reviewers out there. Remember this is a consumer product and if the learning curve is too steep, your average consumer will be frustrated and return it. As for the topic at hand, I do wonder what effect this will have on computer manufacturing companies. If Microsoft is now going to manufacture their own phones...what stops them from doing computers as well? And what will their partners think of the software company getting into their cash? Should be an interesting drama.