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Instagram will soon be bombarded with $100 million worth of ads

By Alan F.

Mar 07, 2014, 10:51 PM

Instagram will soon be bombarded with $100 million worth of ads

When Facebook spent $1 billion to purchase Instagram, many wondered how Mark Zuckerberg could ever make his money back on the deal. At the time, Instagram was not monetized and no one could see how something like that could happen. But last October, Instagram announced that it would start running ads on the app, something that happened the very next month.

Get ready to be bombarded with ads if you are an Instagram user. A published report on Friday says that Omnicom Media will be spending $100 million on Instagram ads on behalf of clients, over the next year. Currently, Instagram has 150 million active users with 60% of them outside the U.S. 55 million pictures are loaded on the app daily.

"This doesn't change our advertising strategy moving forward -- people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram. Our teams are going to work hand in hand to develop and execute campaigns that provide people with amazing imagery. This is an exciting new chapter and we're looking forward to the great creative content that comes out of this partnership."-Jim Squires, director of market operations, Instagram

According to the report, ads in the user's stream will remain there for more than a day and will be in the form of a still image or a video. Instead of throwing a ton of ads at Instagram users and seeing what sticks, the spots will be targeted and selective. Instagram is said to be working with a small number of long term partners.

Now, Instagram just needs to find another $900 million in ads.

source: AdAge via BGR