Instagram will soon be bombarded with $100 million worth of ads

"This doesn't change our advertising strategy moving forward -- people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram. Our teams are going to work hand in hand to develop and execute campaigns that provide people with amazing imagery. This is an exciting new chapter and we're looking forward to the great creative content that comes out of this partnership."-Jim Squires, director of market operations, Instagram
According to the report, ads in the user's stream will remain there for more than a day and will be in the form of a still image or a video. Instead of throwing a ton of ads at Instagram users and seeing what sticks, the spots will be targeted and selective. Instagram is said to be working with a small number of long term partners.
Now, Instagram just needs to find another $900 million in ads.
source: AdAge via BGR
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