Instagram will soon be bombarded with $100 million worth of ads

posted by Alan F. / Mar 07, 2014, 10:51 PM

Instagram will soon be bombarded with $100 million worth of ads

When Facebook spent $1 billion to purchase Instagram, many wondered how Mark Zuckerberg could ever make his money back on the deal. At the time, Instagram was not monetized and no one could see how something like that could happen. But last October, Instagram announced that it would start running ads on the app, something that happened the very next month.

Get ready to be bombarded with ads if you are an Instagram user. A published report on Friday says that Omnicom Media will be spending $100 million on Instagram ads on behalf of clients, over the next year. Currently, Instagram has 150 million active users with 60% of them outside the U.S. 55 million pictures are loaded on the app daily.

"This doesn't change our advertising strategy moving forward -- people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram. Our teams are going to work hand in hand to develop and execute campaigns that provide people with amazing imagery. This is an exciting new chapter and we're looking forward to the great creative content that comes out of this partnership."-Jim Squires, director of market operations, Instagram

According to the report, ads in the user's stream will remain there for more than a day and will be in the form of a still image or a video. Instead of throwing a ton of ads at Instagram users and seeing what sticks, the spots will be targeted and selective. Instagram is said to be working with a small number of long term partners.

Now, Instagram just needs to find another $900 million in ads.

source: AdAge via BGR

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8 Comments

1. MarkArigayo

Posts: 240; Member since: Dec 18, 2013

No problem. Uninstalling WhatsApp from my device, finish.

posted on Mar 07, 2014, 10:54 PM 5

3. Topcat488

Posts: 1419; Member since: Sep 29, 2012

Uhh, I think you should uninstall instagram first, I just upgraded What'sapp, hopefully i'll have 1 more year of a great app before i too uninstall it... ;)... I don't have FB, and don't want FB or it's affiliates. Or $.99 down the drain...

posted on Mar 07, 2014, 11:09 PM 0

2. ThePython

Posts: 902; Member since: May 08, 2013

Why Facebook has to ruin all good apps out there?

posted on Mar 07, 2014, 11:06 PM 0

4. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Because FB only managed to get ahead of the game one time (The first time), and they haven't managed it since. Now they are trying to recapture that magic formula that will put them back on the trailblazing path, because the one that they are currently on leads to oblivion.

posted on Mar 07, 2014, 11:48 PM 3

5. techperson211

Posts: 1280; Member since: Feb 27, 2014

I second emotion

posted on Mar 08, 2014, 1:36 AM 0

6. QuadFace

Posts: 179; Member since: Aug 19, 2013

They should release another paid version of the Facebook that doesn't have ads and spyware.

posted on Mar 08, 2014, 2:02 AM 0

7. Snoobab

Posts: 175; Member since: Dec 07, 2011

So long WhatsApp, it's been nice knowing you...

posted on Mar 08, 2014, 3:17 AM 2

8. Zeeya

Posts: 331; Member since: Mar 17, 2013

WHATSAPP HAHAHAH... 19+ BILLION ADS x) you need a 10inch phone to be able to see all ads xDDDD haha.. BBM FOR EVER! AD FREE AND ONE OF THE MOST SECURE IMs