Latest Huawei smartphone sales forecast looks extremely positive

Latest Huawei smartphone sales forecast looks extremely positive
Huawei’s smartphone business took a pretty big hit in May following a trade ban imposed on the company by the US Government. Analysts reacted quickly to the news by downgrading sales forecasts to as low as 180 million units. But now that things are improving, one analyst believes Huawei could ship many more.

According to Guo Minghao, Huawei is on track to regain complete access to Google’s certification and authorization services before the end of this month. The development means the company will soon be able to easily launch new devices which, in turn, should result in a noticeable sales rebound across Europe. Previously, Minghao had forecast shipments of between 210 million and 220 million units by the end of 2019. However, if everything goes to plan, the analysts now believes it could sell a whopping 260 million smartphones. Alternatively, if Huawei fails to regain access to Google’s certification services this year, the company could still ship a considerable 230 million devices.

The primary reason for these improved sales forecasts is the fact Huawei’s smartphone business has continued to grow considerably in China this year. Additionally, sales of the brand’s mid-range and low-end smartphones have quickly rebounded in most international markets. Other factors include strong backing from carriers and retailers in addition to a more aggressive marketing strategy on Huawei’s part.

Despite these forecasts, Huawei admitted in June that it won’t be able to overtake Samsung by the end of this year as previously planned. This was reiterated in an interview earlier this month in which the company also revealed that becoming the world’s largest smartphone manufacturer is no longer a priority. But considering all of the positive signs, reaching the milestone at some point next year certainly seems possible.

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10 Comments

1. Sam1ne

Posts: 51; Member since: Apr 07, 2019

Huawei is simply unstoppable.. basically owned and fully backed by China, they can take whatever comes their way and still outpace everyone. I don't like their cringey and dishonest ways of marketing and PR, their illegal practices of stealing tech etc, but I have to acknowledge that they're a f**king juggernaut.

2. Farcaster

Posts: 166; Member since: Apr 16, 2018

It also helps to have a home market with a whopping 20% of the world's population.

7. mackan84

Posts: 609; Member since: Feb 13, 2014

Well Samsung is fully backed by South Korea :)

8. Sam1ne

Posts: 51; Member since: Apr 07, 2019

Well, do I have to say which country is richer and more powerful? No contest actually.

3. Atrixboyyy

Posts: 613; Member since: Nov 03, 2011

Why wouldn't they ? They make great phones and nobody believes they're actually getting the axe from the U.S.

5. shm224

Posts: 295; Member since: Mar 19, 2015

I'm guessing that you don't live in the US. Huawei smartphones aren't really that popular at all here.

6. iushnt

Posts: 3138; Member since: Feb 06, 2013

Normal consumers have not heard the name ‘Huawei’ in USA. However, the recent US ban has made it popular.

9. mootu

Posts: 1537; Member since: Mar 16, 2017

Probably because 95% of US phone consumers purchase their devices through a carrier. The US gov. banned carriers from selling Huawei phones therefore Huawei devices arn't popular in the US. US consumers have the most limited choice of devices in the world, it's you guys that are missing out on a lot of fantastic phones.

4. chenski

Posts: 777; Member since: Mar 22, 2015

Waiting for mate 30pro, my next phone

10. Nkukza

Posts: 53; Member since: Feb 19, 2015

Perhaps US citizens are curious enough by now so much to go as far as defying the odds against state policies and laws that restricts them from experiencing this juggernaut & exceptional brand HUAWEI is. There are so many ways they could do this and they don't really need US carriers to get their hands on Huawei devices. They could buy them online which would be much easier and cheaper. I just cannot believe that there is someone out there that has not experienced Huawei in this day and age.. I'm flabbergasted.. And all because of pettiness.

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