HTC's value has dropped 47% since it launched the HTC One M9

How disappointing has the HTC One M9 been? Since the phone launched on March 21st, HTC's shares have declined by 47% nearly slicing the value of the manufacturer in half. On March 20th, the last trading day before the phone was released, HTC was trading at the equivalent of $4.59 USD a share. After trading today, HTC's shares closed at $2.44 USD.

HTC recently announced that it expects to report an operating loss between $257 million and $291 million USD for its second quarter. And it has cut component orders for the HTC One M9 by 30%. It now plans on building 3.2 million units of its flagship phone. Even adding new versions to the One M9 hasn't helped. Some of these spin-offs have larger, higher resolution screens, but these models are not being offered in the U.S.

HTC Chairwomen Cher Wang remains upbeat about the company. HTC says that it is designing a new "Hero" phone which is expected to be released in October. Until then, HTC is going to have to do something to right the ship, although it isn't clear what steps could be taken. Cutting the price of the HTC One M9 and pushing out new features for the Sense UI are two alternatives.

The HTC One M9 is running into tough competition from a resurgent Samsung. The Samsung Galaxy S6 and Samsung Galaxy S6 edge are clearly leading the pack among Android flavored handsets. And the Apple iPhone 6 and Apple iPhone 6 Plus are still selling tremendously well as buyers flock to their larger screens.

Meanwhile, the HTC One M9 has been criticized for looking too similar to the company's previous two flagship models. In addition, even though HTC finally replaced the 4MP Ultrapixel camera that was on the back of the HTC One (M7) and HTC One (M8), there have been complaints made about the 20MP camera that replaced it. HTC has pushed out a pair of software updates, but it might be a situation of being too little, too late.

source: GSMArena via Bloomberg

Related phones

One M9
  • Display 5.0 inches
    1920 x 1080 pixels
  • Camera 20 MP (Single camera)
    4 MP front
  • Hardware Qualcomm Snapdragon 810, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 2840 mAh
  • OS Android 7.0 Nougat
    HTC Sense UI



67. fyahking

Posts: 1146; Member since: Jan 28, 2015

That's what a snapdragon will do to you. I also think the g4 will not sell as well as the g3.

62. sun0066

Posts: 289; Member since: Feb 12, 2011

I like HTC m9 and I tried to like but the camera was so bad and the phone got so hot I almost could not stand it in my hand so I returned it passionately , I had to pay 50 $ restocking fee , though, then I will buy HTC when I do not have recollection at all of HTC m9

57. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Well we know what the designer jumped ship. Or was he about to get fired?

50. Zylam

Posts: 1827; Member since: Oct 20, 2010

The M9 series is total trash and a mockery of design. HTC was once the benchmark for design, now it's a benchmark for bezels and just horrible horrible and even more horrible design. When I held the M9, that second metal layer felt like a cheap case add on, I couldn't believe it was actually part of the phone. These people have lost their path. The one plus one is a better phone than the M9.

39. kach22

Posts: 153; Member since: Nov 04, 2011

M9, the flagship of HTC was supposed to be the flagship killer. Instead it is now slowly killing HTC. What an irony... .. .

36. Nath4N

Posts: 29; Member since: Apr 19, 2014

Keep the build qualtiy, make the screen 5.2 inch, reduce the bezels, use Sony camera and you have a winner HTC. Can't be THAT hard.

33. uncskeet

Posts: 30; Member since: Oct 24, 2011

Been a few years since I posted, though I read daily. This made me sign in & post. (Ut UMm!) DEAR HTC, I switch back & forth for the past 3 years, every 6 months, from I phone, to your top product on Verizon, & stood up on VZW to have M7 come there when you & VZW though it was a great (dumb) idea to give us the Droid DNA, while others got to enjoy the M7. Now, you give the WHOLE United States the M9, in which for the most, is worst then the M8, in which I loved, while overseas gets the M9+? Man! That new "Hero" device better get those who did get the M9 a free hero device, as well as a great HTC Phablet with a great damn camera, or I'll continue to watch one of my favorite manufacturers go bye bye. 47% drop should do the trick. Get it right! & no overheating!

34. uncskeet

Posts: 30; Member since: Oct 24, 2011

My apologies for typos. Hurried to post & did check autocorrect while working. Whatever tho. Point made.

25. Taters

Posts: 6474; Member since: Jan 28, 2013

The issue with HTC is that they think they are the Shiz since the One X or maybe even the Sensation. They didn't realize that they are far from it and it's not just the marketing that's hurting them. Paying Apple God knows how much per handset probably doesn't help either.

24. fyahking

Posts: 1146; Member since: Jan 28, 2015

$400 off contract and I might get one. The camera is the one thing that is holding me back.

23. QuadFace

Posts: 179; Member since: Aug 19, 2013

I was thinking HTC will drop the price of M9 to $450 dollars to rescue the company.

22. gaming64 unregistered

They really blew it this year. They made a stupid decision by using Snapdragon 810 processors. It's their own doing.

32. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

Second time Qualcomm screwed HTC, same thing happened with the One X, that time HTC jumped to a Tegra, this time they didn't have anything other than mediatek, HTC needs to partner with Nvidia as a second supplier just for this kind of situation

21. whatisinaname

Posts: 7; Member since: Feb 21, 2015

Part of this is because of Qualcomm too. They've ruined both their latest chips, SD-615 and SD-810. Who wants to spend a fortune only to get a phone that is more of a heater instead? Therefore, Galaxy S6 has been the only way to go to for this season's buyers, coz that's practically the only flagship that runs cool, even if it's at the expense of a poor battery life. I myself put off buying a new phone because I just couldn't bring myself to switch to Samsung and I wanted to escape these heating troubles. I seriously wish that the next chips from Qualcomm are better.

69. j2001m

Posts: 3061; Member since: Apr 28, 2014

The battery life problem is linked to 5.0 OS and will soon be fixed

18. tacarat

Posts: 855; Member since: Apr 22, 2013

It's a shame. Between a unibody S6, 6 or M9 I'd take the M9.

17. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

Sad news. As I have stated before I was a proud owner of the One M7 when it launched. HTC took a bold step with the design and features. 1. Front firing speakers- Magnificent 2. FHD screen- one of the best LCD screens 3. HTC sense with Blink feed _ actual was very good and light Amazingly fast. 4 Ultra pixel camera was given a pass ok for its day( it had OIS which help in low light conditions). 5. The sense gallery and motion clips made u[p for the sub-par camera. Then HTC released the M8 which again was a refinement of the M7 1. Beautaful design 2.Better SoC (SD801) 3. Dual camera which was interesting but a disappointment for having the same resolution and removing OIS. 4. Same screen resolution a disappointment. 5.Front firing speakers- Magnificent Peter Chou is to blame here for his stubbornness to give up on the ultral pixel failed camera Then HTC release the M9 1. rehash M7 & M8 designs just meld together a Big disappointment. 2. Higher resolution camera but with poor quality results in low light conditions. 3. Same screen resolution a big disappointment 4. Bad SoC ( SD810 which over heats and has to be throttled and takes a performance hit) This is a major reason for their fall. Qualcomm holds some of the blame IMHO. 5. Front firing speakers- Magnificent ( but needed to slimmed down made sleeker looking) I moved on to a Samsung S6 edge because Samsung after having its back to wall came out swinging and Boy did they hit out of the park!!. I hope that HTC now with it's back to the wall does the same thing. But why did it have to come to that? Why didn't they stay on track? I believe all the talented designers and engineers long exit the company after the M7 and that Chou and Wang thought they could continue to ride the pass success of the prior innovations and designs. Hopefully they find their way back soon. They need a home run this October or it's lights out!

16. 27satz

Posts: 158; Member since: Apr 28, 2014

People did expect a lot from M9 after M8, But ended up just upgrading the hardware specs. Samsung did well to change few factors and Sammy always promote well than Apple.

13. 27satz

Posts: 158; Member since: Apr 28, 2014

Few areas where HTC let's down the people and failed to make profit as well. 1. Huge bezels doesn't matter it contains speaker or whatever. 2. Below par customer support, Especially in India. 3. Too much focused on 526 series, Still people not interested. 2. HTC don't manufacture any chipsets, sensors or so on. Samsung, Sony, LG, Huawei, Asus, Gionee, Lenovo, Microsoft all these make products other than samrtphones as well.

31. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

HTC imagines their customers as being rich and stupid, this is probably what HTC's directors think when they try to pull the same phone over and over again, but people - esp android owners are very keen on bragging rights, they want the best, Samsung nails it every time as they pack every thing they can find and slap it into a phone that is reliable and has more options, Sony also puts the HTC trick, but they drop their prices after 6 months so even a average Joe who can't get a high end flagship can buy one, htc keeps their prices at a level that rivals even iPhones

47. mrochester

Posts: 1052; Member since: Aug 17, 2014

5. Their insistence on using Android. High end users don't want Android, we want iOS!

59. keithtae

Posts: 564; Member since: Mar 25, 2015

Lol. You wish. My entire family always upgrade to the latest samsung flagship, all five of us. Now we have the s6 edge and will be upgrading to the note when it comes out. So nice try. :)

70. mrochester

Posts: 1052; Member since: Aug 17, 2014

I'd suggest you probably aren't a high end user then. I can understand you are probably young and you like to think that having the mostly blingy, standout device is the coolest thing in the world, which is why you go for Android as it allows you to constantly keep upgrading to get the latest 'thing', but when you're a little older you start to realise that the opinions of others and showing off like that aren't really all that important. So you buy an iPhone and you get on with life.

71. NateAdam8

Posts: 440; Member since: Feb 17, 2012

The Samsung Note is the ONLY Samsung worth getting and if I get one it'll be the Note 5 or Note 6.

60. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

low IQ level people want iOS bcoz they think a midrange device is high end... biggest misconception of all time for retarded people

12. NateAdam8

Posts: 440; Member since: Feb 17, 2012

That's what HTC gets for saying the U.S. wanted the HTC M9 and then not releasing the better in every way HTC M9+, I was waiting for the HTC M9+ for the U.S. but I wonder if that's going to happen? But if not there are a lot of great devices like the LG G4.

10. sip1995

Posts: 1771; Member since: Feb 07, 2014

Can't guess why....

9. johnriii

Posts: 248; Member since: Oct 17, 2011

wow. I don't even like HTC and I feel bad for them. the M7, M8, and M9 are classy, but the are almost the same exact phone. they smashed it with the M7, then improved slightly with the M8, but the M9 was basically a photocopy of the M8, with small cosmetic changes. there's too much competition out there for them to have been so complacent.

27. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

HTC needs to get out of its high standards and make products people will buy , steel phones are nice , but removable batteries , competitive specs and prices are the only way to recover the sinking ship ,sadly HTC screws up even the minute tasks they are given - the Nexus 9 for example , and the toshiba camera on their flagship products

46. mrochester

Posts: 1052; Member since: Aug 17, 2014

There's actually not a lot wrong with HTC's hardware quality. The absolute killer that puts high end users off is Android.

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