HTC's value has dropped 47% since it launched the HTC One M9

How disappointing has the HTC One M9 been? Since the phone launched on March 21st, HTC's shares have declined by 47% nearly slicing the value of the manufacturer in half. On March 20th, the last trading day before the phone was released, HTC was trading at the equivalent of $4.59 USD a share. After trading today, HTC's shares closed at $2.44 USD.

HTC recently announced that it expects to report an operating loss between $257 million and $291 million USD for its second quarter. And it has cut component orders for the HTC One M9 by 30%. It now plans on building 3.2 million units of its flagship phone. Even adding new versions to the One M9 hasn't helped. Some of these spin-offs have larger, higher resolution screens, but these models are not being offered in the U.S.

HTC Chairwomen Cher Wang remains upbeat about the company. HTC says that it is designing a new "Hero" phone which is expected to be released in October. Until then, HTC is going to have to do something to right the ship, although it isn't clear what steps could be taken. Cutting the price of the HTC One M9 and pushing out new features for the Sense UI are two alternatives.

The HTC One M9 is running into tough competition from a resurgent Samsung. The Samsung Galaxy S6 and Samsung Galaxy S6 edge are clearly leading the pack among Android flavored handsets. And the Apple iPhone 6 and Apple iPhone 6 Plus are still selling tremendously well as buyers flock to their larger screens.

Meanwhile, the HTC One M9 has been criticized for looking too similar to the company's previous two flagship models. In addition, even though HTC finally replaced the 4MP Ultrapixel camera that was on the back of the HTC One (M7) and HTC One (M8), there have been complaints made about the 20MP camera that replaced it. HTC has pushed out a pair of software updates, but it might be a situation of being too little, too late.

source: GSMArena via Bloomberg

Related phones

One M9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20 MP / 4 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(21.7h 3G talk time)



1. Taters

Posts: 6474; Member since: Jan 28, 2013

Let's hope that they finally learned their lesson and realize that they don't have the best Android device and never have despite the M7 and M8 actually winning some best phone awards. They are just too fat and big for their screen size and they have piss poor quality control.

8. marorun

Posts: 5029; Member since: Mar 30, 2015

I fully disagree with you. i had all the 3 of them and each of the where superior in most aspect to the competition at the time. Its just thats some others company have much more money and do lots of propaganda. PA also like to lie Iphone sales are not going good.. The S6 even worst i in fact sell more M9 than any others android and iphone handset. But hey its okay you can keep your inferior device thats have crappy battery life and each update kill your phone ( iphone ) or cannot keep 2 app open at the same time and have load of manufactutrer deffect like screen thats come scratched out of the box or overheating problem ( Yeah in had return for the S6 for overheating but not one M9 funny eh? and i am selling mor M9.. )

14. Fishbowl

Posts: 23; Member since: Jun 21, 2013

Iphone sales aren't good? And you sell more m9s than S6s? Okay, now I know you're taking crazy pills.

58. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I would say iPhone 6 sales have slowed based on the following facts. Verizon is offering $200 off the cost of an iPhone 6 if you choose it on Edge. Best Buy is also offering a similar deal...or at least they were.

15. Millenialssux

Posts: 36; Member since: Jan 22, 2014

Yes marorun! Keep justifying your inferior purchase! I also think your FOS about selling more M9's. I mean no one I come across daily carries that crap phone.

28. Shocky unregistered

Oh god, it's you again. You're delusional, please stop.

38. seanwhat

Posts: 321; Member since: Jul 11, 2013

well, judging by the stock and all other opinions i've heard, you're on your own.

40. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

marorun... I have seen that you are making stories from long time about the spectacular sales of HTC M9 and the bad sales of S6/Edge... now you have added ip6 in the list too... Everyone know(or most ppl know) that HTC M9 is failed miserably to gain any traction... Why marorun, why you are making such stories? although you know very well M9 is not a great phone at all... why being such a big liar? may be you have a commission on the sale of each M9 unit??? If so, then its OK! in this case we can understand that why you are coming up with the same story on each article

42. guest

Posts: 372; Member since: Jun 13, 2012

They need to copy Asus and bring on the 4gb intel chip! Put that in a high end chasis with all the bells and whistles that Asus left out and I would pay the usual $649 again for an HTC. Than again we have two M7's in the family and they both went dead.

44. MySchizoBuddy

Posts: 159; Member since: Aug 23, 2011

Apple is a public company so is samsung you fool. You can get all the figures from them. You are one amazing brain washed htc fanboy.

49. Astoni

Posts: 649; Member since: Sep 28, 2013

seems to me like your just another fanboy who's never fully tested other devices... HTC Makes a premium feeling handset sure but what do they actually bring to the table? you can't go praising the same feature 3 years in a row. It was good the first time, not the second or the third. IF you're going to bash get some facts behind your statements. M7 had the speakers and design m8 got the crappy dual camore so no bigger improvments there.. pretty much the same handset witha smoother design M9 had a improved camera.. but still not enough to actually challange the S6,note 4, g3, 6 and 6+ in terms of quality.. its a good camera sure. but thats the MAJOR thing HTC has been updating.. you can't praise the phone for the same "innovation" over and over again..

52. ricmdv

Posts: 28; Member since: May 02, 2015

You spelled your username wrong. It should be "moron"

63. iushnt

Posts: 3152; Member since: Feb 06, 2013

How big is your market? Are you big enough to justify what u sell is exactly representing what is happening in the world? My father is an dissatisfied user of HTC one m7. He got galaxy s5 and couldn't be more happier. My friend who got HTC one m8 also replaced it after a month for S5. Both of them were not happy with camera, battery and the phone's size. HTC one's are huge phones for smaller screen

11. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Beauty of Android: no one makes money.

19. Commentator

Posts: 3723; Member since: Aug 16, 2011

Except for, y'know, Samsung, who makes billions of dollars a year... Also Google.

20. gaming64 unregistered

How 'bout earning some money instead of posting butthurt comments and stupid accounts everyday?

26. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

HTC needs to build a no nonsense phone - basically go on the path of LG and make a product that will get high repair praise and still look and feel good , going on the premuim path is a sure way to die soon

68. ninja_master

Posts: 306; Member since: Feb 27, 2015

Yeah they should make a phone with prices that makes "sense"

56. keithtae

Posts: 564; Member since: Mar 25, 2015

Too bad, samsung does earn billions. Nice trolling BTW. :)

61. TechNeck

Posts: 657; Member since: Aug 29, 2014

Commonplace Assertion.... That's not entirely true.

29. Awalker

Posts: 1986; Member since: Aug 15, 2013

They were being a little bit too cocky. Most Android users are not loyal to any particular company so these small updates every year aren't going to cut it.

35. tacarat

Posts: 854; Member since: Apr 22, 2013

Yep. Only apple can repeat a chassis for two years. Going for three was... daring? In a dumb way.

51. waddup121 unregistered

HTC lost

53. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Love this news, hope it rot further

66. medicci37

Posts: 1361; Member since: Nov 19, 2011

Thanks Qualcomm

3. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

HTC has lost its core value. They don't try to push flagship phones in its own country, Taiwan, and also called themselves a Chinese company instead of Taiwanese company. They can't survive if they don't even know who they really are.

6. keithtae

Posts: 564; Member since: Mar 25, 2015

Yeap, I saw that some where online where cher Wang claimed that HTC is a China coy and thus being called as traitor by the Taiwanese.

45. MySchizoBuddy

Posts: 159; Member since: Aug 23, 2011

the world doesn't care if it a taiwanese company or chinese.

48. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

If you can't even win over the people in your own country, you are already at a losing battle in the international stage.

55. keithtae

Posts: 564; Member since: Mar 25, 2015

No really, the Chinese do care, this is the reason why the Taiwanese don't even but its products anymore.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.