Lagging HTC One M9 sales put HTC in the red for Q2

Lagging HTC One M9 sales put HTC in the red for Q2
With lagging sales of the HTC One M9 affecting the manufacturer's finances and its stock, the financial turnaround at HTC appears to have come to an abrupt halt. Yesterday, the company announced that it expects to report an operating loss between $257 million and $291 million USD for the second quarter. This would end a streak of four consecutive profitable quarters. Last week, HTC's shares hit an all-time low on the Taiwan Stock Exchange.

Instead of reporting revenue in a range of $1.48 billion to $1.56 billion USD that it earlier forecast for the current quarter, HTC is now looking to announce that sales were between $1.06 billion and $1.66 billion USD. HTC will write off $93 million for idled assets amid reports that the company has cut HTC One M9 production by 30% due to lack of interest.

The company listed some goals for the rest of the year. Chairwoman and CEO Cher Wang wants HTC to work on strengthening its smartphone business to be more competitive. She added that the company is also looking to reduce operating expenses and wants to be more efficient. Additionally, the company is looking to enter new businesses besides smartphones.


Last week, HTC said that it is working on a new flagship model with a completely new design. This new "Hero" model will be available this October.

source: HTC via AndroidAuthority

Related phones

One M9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20 MP / 4 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(21.7h 3G talk time)

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76 Comments

1. Biernot unregistered

HAHAAHHAHAHAHAAHAHAHAHAHAHHAAHAHHAHAAHAHAHHA

2. Ghost04

Posts: 517; Member since: May 03, 2014

By 2020 we will have to go to the Museum to see HTC phones .

7. Ashoaib

Posts: 3276; Member since: Nov 15, 2013

SD810 is costing them dearly and making their way to the museum... second reason is failed camera again... HTC and SONY both are miserable in camera optimization

8. MuddyCow

Posts: 90; Member since: Oct 09, 2014

No, it's worse than just the Snapdragon and the camera, it's a dated design, it's a bad screen, it's a bad battery... The G4, the Z3, and the S6 are superior in most stuff, even the Z3 got stereo speakers.

14. aesthetics

Posts: 128; Member since: Oct 02, 2014

Bad screen? Wut?

18. sniper1087

Posts: 537; Member since: Dec 31, 2011

SD810 has nothing to do with it, the design and camera do sadly, the camera is like cameras of 2013 so, even the M8 seems like a better camera.

27. Taters

Posts: 6474; Member since: Jan 28, 2013

Honestly, this might seem shallow but it's mainly the thickness and the design. Slim and sexy sells and not bulky and chunky and no one gives a crap about boom sound if it adds too much to the size.

66. super9ova

Posts: 5; Member since: Jun 07, 2015

I think boom sound is a good addition but they desperately need to slim the phone both depth wize and slim the top and bottom bezels aswell.

75. Z3R091 unregistered

They need to fix the camera and sd810, others perfect. Why busy changing the design

19. Simona unregistered

Hoc was good only until M7.. My favourite vas one x

36. waddup121 unregistered

LMAO. COMMENT OF THE MONTH!

4. Browndynamite

Posts: 21; Member since: Jun 01, 2015

It's that time of the month again

6. NateAdam8

Posts: 436; Member since: Feb 17, 2012

HTC keeps shooting itself in the foot with all those recycled "Flagship" Smartphones, I like my HTC One M8 and I won't get the HTC One M9 cause like an idiotic fanboy I had my hopes to high and now I wish the Asia HTC Smartphones worked in the U.S.A on T-Mobile. I wanted a HTC like the One M9+, ME, M9+ or Desire with a big beautiful screen and all the good stuff.

33. fyah_king unregistered

Apple does the same thing with the iPhone and it seems to be working.

41. Awalker

Posts: 1973; Member since: Aug 15, 2013

Apple could attach their name to a turd and millions of Apple fans would buy it. HTC doesn't have that luxury.

52. mrochester

Posts: 978; Member since: Aug 17, 2014

Apple offers something different, namely iOS. HTC doesn't offer anything different to any other number of different manufacturers.

77. NateAdam8

Posts: 436; Member since: Feb 17, 2012

I agree Apple has the money and the loyal drones and sheep that follow them and the same can be said for Android and Samsung but HTC shouldn't think cause they make Android Devices it will save them from losing money when Android is everywhere. If they want people to Buy want they are Selling they should Sell something worth Buying.

9. Emmanuelz

Posts: 222; Member since: Aug 01, 2013

Give it up HTC

10. kach22

Posts: 153; Member since: Nov 04, 2011

HTC should realize that increasing the price of flagship device is not helping them. They are not like Apple who easily get away with incremental updates of their idevices while selling them in tons at high prices every year. Had they reduced the price of M9 it would have sold a lot more bringing profit through selling in volume.

62. super9ova

Posts: 5; Member since: Jun 07, 2015

That's a backup stragety which they should resort to last. They should have done better with the phone in the first place and not worried about these issues. s**t camera three years running. s**t marketing campaign.

11. carlemillward unregistered

Releasing a HERO smartphone in September, that is insulting your own M9 customers, saying they bought a device with sub-par standards.

13. kabukijoe

Posts: 102; Member since: Mar 06, 2010

I would get any HTC device over the Galaxy S6 any day. They are garbage, already exchanged a ton in my service center. Most with the classic Samsung charging issues that have plagued the Galaxy line since the S2. I've also seen a bunch that stop powering on and also seeing a lot where the front facing camera shows purple spots everywhere in lower lighting. I still can't figure out why anyone would waste their money on a Galaxy, probably the cheapest made phone on the market.

16. Ashoaib

Posts: 3276; Member since: Nov 15, 2013

hmm... what you are talking doesnt make much sense to me bcoz I havent heard about these issues ever before reading your comment... may be you purchased midrange and low end catagory samsung phones, in which samsung sucks... just try buying note 4 or S6 and then you will be stunned by the quality of these phones... HTC is just a kid infront of high end Samsung devices

20. kabukijoe

Posts: 102; Member since: Mar 06, 2010

I'm a tech in a cell phone store and have been since the S3 was new, what I'm describing is my on the job experience. Samsungs and their charging issues are by far the most common thing I see in here, the S2, S3, S5, Note 2 and Note 3 especially. I see them day in and day out. And the issues I described in my initial comment are what I'm already seeing with the S6 and it has barely been on the market for a month. Never had any issues with my last 2 HTCs, and on the job I hardly see them come in with issues. The only thing Samsung has on HTC is their marketing, they are essentially the iPhone of the Android world.

31. realhumanbeing

Posts: 53; Member since: Oct 18, 2014

You really sound like an idiot troll, own the galaxy s6 and I'm a HTC fan until this year, these issues you speak of are non existent, it just sounds like you're a hater, shut up.

21. Galaxy_Apple

Posts: 129; Member since: May 24, 2015

not really samsung mid-range outsell most mid-range phones 3:1, go see reviews , the cameras are better , the S-Amoled screens are more vibrant than cheap IPS, not the quality IPS found in high end phones but mid-range phones have lousy IPS screens. the screen resolution isn't the issue. even touchwiz is more relatable to normal customers and easy to use, while HTC sense is kinda different. The only place where samsung suffers is lag and build quality , but they fixed that with the galaxy alpha. The Galaxy A series is flying of the shelfs. great build and cameras.

24. maherk

Posts: 6771; Member since: Feb 10, 2012

Harry Potter's books are more believable than your story lol

28. kabukijoe

Posts: 102; Member since: Mar 06, 2010

Well, I'm not making it up, sir. I'm a phone tech, and can usually hear a customer's complaint and tell instantly that they have a Samsung (iPhones as well for that matter) before they even pull their phone out of their pocket. Charging/power related complaint will be a Samsung 95% of the time. At least Harry Potter books are of quality.

39. DRS1977

Posts: 679; Member since: May 27, 2015

No one believes a single word that you are saying, sorry. I've had all the Galaxy phones and they have been perfect.

45. ninja_master

Posts: 306; Member since: Feb 27, 2015

S3? Perfect? WTF?

* Some comments have been hidden, because they don't meet the discussions rules.

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