HTC's revenue for July plummets down, decreasing HTC One (M8) sales most likely to blame

HTC's revenue for July plummets down, decreasing HTC One (M8) sales most likely to blame
Several days ago, we shared the news that HTC itself is pretty pessimistic about its Q3 financial outcome, because the HTC One (M8) flagship won't be capable of rivaling Samsung's and Apple's soon-to-be-refreshed lineup any more. The company's financial report for July is out, and it seems that the fears might be real – HTC's revenue for the month nosedived to depths that have not been seen in five months' time.

The company scored just $353 million (NT$10.6 billion) during the period, which is substantially lower than the $730 million (NT$21.91 billion) that were brought home. Back in July 2013, HTC accounted for $523 million (NT$15.72 billion). We are talking about a pretty serious, roughly 50%-decrease in profits here, which is nothing else but alarming for the struggling smartphone maker. Things were rather different just a month ago, when HTC reported that it has succeeded bringing home bigger profits in Q2 2014, more than in the three quarters before it.

You might remember that HTC didn't find its place among the manufacturers with the most prominent presence in Q2 2014, as some local Chinese brands, such as Xiaomi, Lenovo, and Huawei, have already settled on the market and eaten most of HTC's already diminishing market share. And as market share goes down, profits are bound to go down as well.

source: Focus Taiwan via Android Central

Related phones

One (M8)
  • Display 5.0" 1080 x 1920 pixels
  • Camera 4 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 32 GB + microSDXC
  • Battery 2600 mAh(20h 3G talk time)



1. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

If Nokia went for Android it would have been much worse than what is happening to HTC. Unrelated, but yeah.

2. CyberFalcon

Posts: 223; Member since: Apr 17, 2014

Thats not true... With pureview tech and nokia's build quality it ll have atleast 20 % market share...

4. CyberFalcon

Posts: 223; Member since: Apr 17, 2014

* HAAC mic and the assertive display too

12. taz89

Posts: 2014; Member since: May 03, 2011

Yep, I'll always believe that if Nokia had taken Android seriously before samsung had a huge lead, they could have in the UK, European markets etc been very successful. The thing that bugs me is that symbian and Android were not far apart in terms of usability, customisable etc so I think more symbian users would have been happy to jump from symbian to Android rather than wp. I would bet majority of Android users are ex symbian users like me, it was just a more natural upgrade.

26. ECPirate37

Posts: 331; Member since: Jul 14, 2011

I'm ex Symbian. I loved symbian on the old Nokia phones. And I was disappointed when new android phones first came out, and Nokia did nothing to catch up. Now I'm a phandroid, but I am all for as many os that the market will allow. Competition is GOOD. I do wish that there was a flagship Nokia Android though. :-/

15. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Samsung and other Android OEMs would have killed off Nokia. They did the best thing going with WP.

25. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

I think they(nokia) should time travel back to past and go with android and check their result. Other than that we really can't say whether nokia will succeed or fail by choosing android . Even most analysts/billionaire companies fail to make future predictions so don't think u can make proper predictions. and NOKIA is not HTC. they are two different. Many doesn't even know HTC but ask any dump dude they'll definitely know NOKIA.

41. dmakun

Posts: 382; Member since: Jun 06, 2011

+1 for you sir. Excellent comment! I couldn't have said it better. I believe it was a No brained and Nokia should have adopted Android even 3 years later than Samsung. Not sure how old Xiaomi is with android but I imagine their production capacity couldn't match Nokia 3 years ago.

37. sgodsell

Posts: 7365; Member since: Mar 16, 2013

Is that why after 4 years WP is still looking at pathetic sales and market share. With only 2.7% of the market last quarter.

21. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

With Samsung's marketing and the iPhone's popularity, I think Nokia would've had to sell itself off in 2012 itself.

22. Taters

Posts: 6474; Member since: Jan 28, 2013

Still don't see why the fanboys are that convinced about the business side of things without an actual basis for their predictions. At least 20%? Where does this analyst come from? Nokia's previous success? Key word being previous. The at least 20% thing only holds true if one, people still cared about Nokia. And two, the only reason People stopped caring was because of symbian. And three, android is the OS that people want. According to Apple's massive market research, none of those were true and they saw the opening and took it. So please, stop making these BS inferences like Nokia still had its shiny aura. If they had the past Nokia mojo that made them number 1 then yes, they would have at least 20% of Android if they chose to. But if they still had that aura they wouldn't even have to turn to Android to get at least 20%. Geez, you Nokia fans are starting to sound worse than the HTC fans that blame marketing only. I guess all Nokia fans are now professional analysts and all HTC fans have marketing degrees now. Lol

30. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Stephen Elop stated the popularity of Samsung dominating Android as one of the reasons they did not go with Android. That is basis enough. Him and the other Nokia board members knew about of Nokia's troubles.

32. Furbal unregistered

A 930 with KitKat would be pretty damn nice.

3. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Yes, this is also applicable for all other runner ups. Even for chinese OEMs. But wow M8. :P

6. boosook

Posts: 1442; Member since: Nov 19, 2012

We'll see how much the M8 with WP will sell... HTC made lots of mistakes during the last three years, and it's still making them, that's why they aren't selling. Nokia would have sold 10 times more with Android.

14. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Nowhere. Go ask half the world what htc is? They don't have a clue. And even the "nowhere near tech" dudes know nokia. Nokia's brand recognition is still huge. Not ditching outdated symbian sooner and adopting wp were their grave mistakes thanks to the trojan horse. If nokia would have adopted android, I'm sure Samsung wouldn't have claimed the android throne.

20. rkoforever90

Posts: 442; Member since: Dec 03, 2011

if nokia went android samsung should have been in same situation as htc

24. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Future is unpredictable. HTC is in this position because they've been making too many mistakes recently (ultrapixel). And as for nokia nokia should've gone with android way before or at least would've made proper android smartphone along with WP (my opinion).

29. Ashoaib

Posts: 3282; Member since: Nov 15, 2013

Htc m8 is quite expensive as compared to rivals... they should price their phone right to be competitive... 800$ launch price vs 650$ launch of gs5 & g3 doesnt make sense

36. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I for one would have stay with Nokia phone if they went Android that i know for sure. After Stephen Elop took over, and announce the burning platform, the very next day i have my first Android phone. Wonder how many old Nokia fans just hate the smack on his face.

38. engineer-1701d unregistered

The reason it didn't sell well we all know is because it has a four ultra pixel camera people don't want 4 ultra pixel or megapixel - just put a larger -mp camera and people would have bought it people are simple bigger means better in there brains

5. YodhaMali

Posts: 49; Member since: Jan 05, 2013

And its crappy Ultrapixel camera to blame in turn.

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

It really isn't though. HTC fails in the marketing department. If they at least spent more on R&D and marketing, they can easily recover and bounce back from the red.

10. robert26101

Posts: 107; Member since: Mar 21, 2014

I think it has to do with marketing and the camera. I was going to get the M8 back when it was released but once it was confirmed to have the 4 ultrapixal camera I waited and went for the S5.

34. snowgator

Posts: 3621; Member since: Jan 19, 2011

Marketing was just lost on me for their M8. What on Earth was Gary Oldman rambling on about, and why would it convince me to buy an M8 over a Samsung based soley on commercials? Say what you want about Sammy, but they promote their phones and the features the company offers on them well with humor. Also, the consumer can relate to the situations Samsung presents it's characters in. Oldman talking about hypnotizing you or repeating "blah-blah-blah"? Who approved THAT for the US market?

7. ajac09

Posts: 1482; Member since: Sep 30, 2009

but you said the m8 was the best android phone around.. so good that everyone is ignoring it.. yeah.

9. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Don't get me wrong, this phone is badass, but there's one thing HTC needs to learn from Apple and Samsung - marketing is EVERYTHING in the tech world.

11. nohatenofanboy

Posts: 515; Member since: Jul 15, 2014

actually there wasn't many choices for htc. others made very good marketing about megapixels( they convinced ppl that higher MP is always better) as a result ppl thinks 4mp sucks and not worth to buy. that fail was inevitable.

16. Muayyad

Posts: 240; Member since: Oct 05, 2012

Yeah, mini 2 sold better because of the camera. You people make me laugh. Nothing wrong with the UltraPixel except small size pictures but they have good details if you don't know.

19. nohatenofanboy

Posts: 515; Member since: Jul 15, 2014

I didnt say anything about ultrapixel or how bad/good it is. try to read my comment again you dumb

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.