HTC revenue falls 60% in October, all hope in the future

HTC revenue falls 60% in October, all hope in the future
HTC has posted its sales for October, and things don’t look good. Revenue dropped by a disappointingly huge 60% from around $1.5 billion ($NT 44 billion) in October 2011 to merely $588 million ($NT 17.2 billion) this October.

HTC is already falling short of its own goal to reach $NT60 billion revenue in the Holiday quarter, but there is still some chance that the company might come back in the last two months.

The Taiwanese phone maker is placing all bets on the HTC Windows Phone 8X and 8S, and HTC One X+ in Android land. Even Microsoft gave its backing to the 8X, featuring it up and front on its Windows Phone portal, but the WP platform still lacks traction. The One X+ sounds great on paper, but it is facing competition from the now cheaper Samsung Galaxy S III and the ever popular iPhone 5.

It will be tough for HTC, and hopefully they bring their 5-inch 1080p monster phone rumored to land on Verizon as the HTC Droid DNA sooner.

source: HTC



1. preet27in

Posts: 173; Member since: Jul 07, 2012

well... htc is a damn good company.they build very good quality phones which r far more beter than samsung or any other company. their sense user interface os the best so far. but the only problem is that htc LACKS in THE MARKETING SKILLS which is a huge drawback in them. u can see samsung adds always keep coming throughout the year, where as htc adds hardly come 4 or 5 times. they dont advertise or market theit products well. iam using HTC ONE X myself and i have to say iam really impressed with the proformance. and m sure after JB update its gna b even more better than galaxy S3 which is all cheap junk paltic body phone with simple ui touch wiz. i hope htc new beast DROID DNA with 440 ppi and 5 inch screen is going to mark the future for htc. GOOD LUCK HTC, i ll keep using ur phones always. and to sammy fanboys, i dont not intend to hurt you guys but all m saying is a user experience. good luck

23. XPERIA-KNIGHT unregistered

same exact words I had bro htc is the better option in my opinion than samsung simply because of design and build alone.....There is a reason why they are not doing good and you nailed it.........Marketing skills, which is being dominated by this on going and "desperate" battle between apple and samsung...........Which is why "better" companies that actually make more premium phones, like Sony and Htc, are not ahead....because they are simply not stealing and cheating to be on top........Sadly its the way this world is and what you're gonna have to do in most cases to be where they are........Does it make them better? not in my opinion it just makes them greedier and I guess, hungrier than the rest......But like you said, I will continue to buy HTC phones any day over samsung with or without them being number 1 in sales.......That is until samsung can learn to make better built phones, which i do believe an article earlier said they plan on doing next year........Hopefully they do......Hopefully they do........peace bro and nice post :)

2. MeoCao unregistered

Here comes J Butterfly (DNA) for the rescue.

7. lubba

Posts: 1313; Member since: Jan 17, 2011

Rescue my ass. Its only available on Verizon. And if it doesn't have unique features as found on the Galaxy note, made specifically for the note, then the phone is DOA. Its DOA since birth; no advertising, piece of s**t name that will have no future brand recognition, no pen, same recycled sense UI, its made for Verizon only. HTC has no winning strategy.

10. redsox420

Posts: 90; Member since: Aug 27, 2012

You are 100% correct. If say this were on ALL carriers, plus had a better battery, and it was removable, plus added memory, then I might have to think about it. But no pen of any type. Weak ass battery for a massive device. HTC is going to end up like Crackberry.. They need to follow Sammy & Big Fruity and make phones across the board for ALL carriers. I won't switch to Big Check Mark just for this phone. If the battery stays the same, I guarantee people will return this POS within 10 days and get the Note 2 which IS on ALL carriers. Oh the Note 2, has up to 128GB of memory. Hmmm HTC is DOA.. Their company is floundering, bleeding hundreds of millions each quarter. Soon they will file for Bankruptcy. Then Sammy will swoop in and gobble them up, and then block Iphoney from existing!

17. MeoCao unregistered

Hey dude, the phone is not announced yet so how can there be any advertising? You may be right but we still have to wait and see if HTC can do better this time.

25. lubba

Posts: 1313; Member since: Jan 17, 2011

They will not do well with Android. They continue to saturate the market with different phones every six months with different names that no one recognizes or is attached too. Basically the same strategy as they've always done. This DNA s**t name of a device will not do well. People will still love iPhone and GS3 as they are house hold names.

3. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Wishing good luck for HTC. Such a decent phonemaker should stay alive.

4. mydi.maus unregistered

well HTC better come up with the right DNA...for that low revenue..

5. jove39

Posts: 2146; Member since: Oct 18, 2011

Samsung eating up all android sales :)

6. someones4

Posts: 627; Member since: Sep 16, 2012

This must be so depressing for them. It's really tough to go against Samsung (multinational company) and Apple ( has a s**tload of money) As good as their new phablet sounds, it will be extremely hard to gain market share. Samsung or other companies will catch up in a sec.

12. redsox420

Posts: 90; Member since: Aug 27, 2012

The screen is the only plus honestly. With that weak of a battery, so what. You'll have to charge all the time or be tethered to a cord just to use it. I can imagine that a full 1080 screen ALL THE TIME will eat resources fast! Plus not to mention the other stuff we do on our smartphones. Note 2 in 6 days. Here I come!!

13. someones4

Posts: 627; Member since: Sep 16, 2012

They may have multiple settings for the screen.

26. Oxygen

Posts: 125; Member since: Mar 29, 2012

I still strongly believe that 1080p is sort of useless on smartphones when 720p does the job well..

27. someones4

Posts: 627; Member since: Sep 16, 2012

Sometimes,it is about the ability to do things rather than practicality. At the same time, this serves as proof to apple that all other OEMs can bring better features to users. I won't mind an Amoled 1080p or IGZO screen. Should be power efficient enough.

8. shandesilva

Posts: 105; Member since: Mar 28, 2012

gud luck htc..the brand that introduced me to smartphones.

9. redmd

Posts: 1935; Member since: Oct 26, 2011

micro sd slot + user replaceable battery = HTC winning customers back


Posts: 4851; Member since: Apr 13, 2012

Very true, stop following Apple, no wonder your tumbling down, and stop using Tegra and Snapdragon CPU.

14. quakan

Posts: 1418; Member since: Mar 02, 2011

They're not following Apple. The problem was that they started becoming stale with their designs and software at the same time Samsung took off at hyper speed. Now it'll be darn near impossible trying to close that gap with Samsung. It's either keep up or be left behind in the smartphone industry and with the rapid pace it's moving, that can happen in a relatively short amount of time.

21. ZEUS.the.thunder.god unregistered

agree. +1

16. CreeDiddy

Posts: 2203; Member since: Nov 04, 2011

I was a former HTC Thunderbolt owner and I must say that their phone innovation was very disappointing along with poor battery life, heavy and thick phones stopped appealing to everyone. Once Samsung came in with their S-series phones the game was over. HTC will be 3 to 1 in terms of Windows Phone 8 to Android handsets. What has plagued HTC is the poor battery life and laggy software with HTC Sense. They never created trust to the consumer. Samsung instantly got it right, from the software, speed, thin phone curves, build quality, and faster software updates. Samsung will be around for a long time with Android, as I can't say the same for Motorola and HTC. This will hurt Android as it will swing into the hands of more Windows 8 and Apple.

18. psysect

Posts: 49; Member since: Sep 27, 2012

if htc increase its battery capicity can beat every phone in the market easily.

19. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

i dont know why people overlook quality and choose cheap Samsung phones which lacks quality.

22. StreetNerd

Posts: 870; Member since: Dec 08, 2010

the only thing that is cheap is the samsung plastic build. the internal hardware are high end specs.

24. matrix_neo

Posts: 334; Member since: Nov 03, 2011

it lacks quality but millions already owned samsung phones. its not all about what a phone made of, it's what it can offer and provide features and functionalities to users, Samsung already created a lot about it. if you don't like samsung phones, don't buy it. I'm sure in a near future Samsung will create a premium phone, it already created an innovative softwares, maybe in their next flagship phone, premium build and innovative softwares mix together.

28. someones4

Posts: 627; Member since: Sep 16, 2012

yup, quality is improving. despite the 'made from plastic' tagline, they are made from extremely strong and flexible polycarbonate. it may not do very well against strong impacts but combined with a case it can survive for a few years.

20. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

i dont know why people overlook quality and choose cheap Samsung phones which lacks quality.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.