HTC reports sales dropped 45% in July from last year

Posted: 06 Aug 2012, 23:55, by Alan F.

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HTC reports sales dropped 45% in July from last year

HTC's flagship model

July was not a good month for Taiwan based handset manufacturer HTC. Despite the good word of mouth from users of the flagship HTC One X, the freight train called the Samsung Galaxy S III took sales right from HTC's high-end model leading to a 45% drop in revenue for the month. The company reported July sales of T$25 billion ($834 million USD). Last year HTC reported T$45.11 billion ($1.51 billion USD) in sales and T$30 billion ($1 billion USD) in June 2012. July is part of Q3 and HTC has already forecast a 23% drop in revenue for the period.

To refresh the HTC One line, there is speculation that a Quad-core 1.7GHz Tegra 3+ powered model is coming to T-Mobile in the U.S. and will be called the HTC One X+. Additionally, this past weekend we told you about a device called the HTC Proto that could be launching before the end of the year as a refreshed model of the HTC One V with a 4 inch screen.

As if losing sales to the Samsung Galaxy S III weren't enough, we could see the 6th generation of the Apple iPhone introduced in early September and launched by the end of that month.

source: Reuters

18 Comments

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posted on 07 Aug 2012, 00:07 6

1. SonyFTW2020 (Posts: 311; Member since: 03 May 2012)

the funny thing to me about this article is the fact that 834 dollars is like 25 billion and 1.5 is equal to 45 billion dollars in taiwan money....Damn America is rich!

posted on 07 Aug 2012, 00:23 2

2. loken (Posts: 462; Member since: 09 May 2012)

you cant dislike that :D
poor HTC :Ll

posted on 07 Aug 2012, 00:54 3

3. wendygarett (unregistered)

Yup... From the graph of 77 cent profit... HTC is just grabbing only 1cent ( green bar ) among the overall smartphone market... But hey!!! At least it is the profit not loss :)
The reasons I can say is that HTC produce too much flagship phone last year in order to penetrate sales... Refer to the 77 cent graph, HTC is making extreme profits last year and nothing surprise that HTC sales drop this year... Because HTC decide to produce less phone this year...

Less phones means less profit... But time will tell...

posted on 07 Aug 2012, 01:21 1

6. wendygarett (unregistered)

From the graph I also can say that
H T C = R I M :D

posted on 07 Aug 2012, 22:45

16. blingblingboy (Posts: 8; Member since: 07 Aug 2012)

You are freaking HOT WG!

HTC have good UI, Samsung have good display, and Blackberry have good email. Why can't they let us a la cart what we want to use in one single device? That's like I have to eat burger at McD's and fries are not allow, wtf? I am getting the Tmo SG Note tomorrow, the wait is over....!!! HTC sales dropped to 46% by the end of tomorrow, guaranteed!

posted on 08 Aug 2012, 01:58

18. refurbished123 (Posts: 1; Member since: 08 Aug 2012)

Its truly impressive post about HTC refurbished laptops
.
i like this blog thanks for sharing.

posted on 07 Aug 2012, 01:06 1

4. vaspvasp (Posts: 11; Member since: 23 May 2012)

serves them right, esp. when their policy towards loyal users very often sucks. See the One S chipping fiasko. Never officially admitted there is a problem with the line, and then a few months after it, they did change the manufacturing process and design.

so if there wasnt a problem why did they try to fix it? And obviously they never accepted old design users to have their phones replaced.

posted on 07 Aug 2012, 01:11 2

5. SonyFTW2020 (Posts: 311; Member since: 03 May 2012)

HTC will be fine......once they hook up with sony that is....lol

posted on 07 Aug 2012, 01:22 1

7. sportsinger75 (Posts: 71; Member since: 11 Nov 2011)

wow...that's really unfortunate. I really like HTC, seem to be a great company with some fantastic products. I really don't have any ideas for them as to how they can succeed on a larger scale!

posted on 07 Aug 2012, 01:52 2

8. Seannyc (Posts: 59; Member since: 21 Jul 2012)

HTC used to be the king of andriod, however this year Samsung just took the throne away from them with SIII n the note. HTC working with monster is not helping too, rather a wrong decision. However I still like HTC phones, but the battery life is a weakness they should change. Lately the phone quality is not as good as before too.

posted on 07 Aug 2012, 01:54 1

9. lubba (Posts: 1313; Member since: 17 Jan 2011)

Problem, prehistoric design philosophy, over zealous, abundant, and unnecessary Sense Skin. Sense Skin does not have lasting appeal. They fixed first problem, over saturating market. Now they're adding a second. Using braun rather brain.

posted on 07 Aug 2012, 01:54 3

10. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

HTC One X is a beautiful phone, if they keep designing great phone like the One X, I hope success for them

posted on 07 Aug 2012, 02:30

11. jove39 (Posts: 1965; Member since: 18 Oct 2011)

It is...indeed...but HTC screwed up with small battery...they should have installed at least 3000mAh to prevent cross-shopping for SGS-III...I know this coz I own One X :)

posted on 07 Aug 2012, 03:26 1

12. SonyFTW2020 (Posts: 311; Member since: 03 May 2012)

3000 mAh battery?? is this a droid razr maxx?? the battery should of been either 2000 or 2100 like the galaxy s3 NOT 3000 mAh dude

posted on 07 Aug 2012, 09:43

13. Redfox82 (Posts: 5; Member since: 26 Jul 2012)

I have the HTC one X an Love it! I played around with the s III but it felt cheap and if dropped, it will brake easily... I fault Apple for holding the phone up at Custom when it was first launched! Apple is trying to do the same thing with the s III.

posted on 07 Aug 2012, 09:52

14. Redfox82 (Posts: 5; Member since: 26 Jul 2012)

At the time of launch, HTC did not have the s III to compete with and the iPhone sales started declining, especially when att announced that the Iphone could able to be unlocked

posted on 07 Aug 2012, 14:55

15. PilotHead (Posts: 18; Member since: 26 Apr 2009)

HTC, let me count the ways why you lost so much value with consumers:

1) Too many damn phones.
HTC has released more than 30 phones the past few years, with a few really gimmicky ones (3D, Facebook phone). The EVO alone has 5 different models. They wanted to address this with the ONE series, though they still felt the need to release 4 different versions of it (One X, One S, One V, and now One X+)

2) Sense UI way too cluttered interface.
Sense was cool in the beginning, but when carriers and Google included their own apps, suddenly you'll have multiple apps for the same thing.

3) Poor quality control.
With so many versions of their phones, so many versions of Sense, and way too many devices; updating them will be messy. Many phones out there still run Gingerbread and older versions of Sense. Poor battery performance has plagued their 4G lineup, and Beats Audio added a worthless mark up on the price too.

posted on 07 Aug 2012, 23:12

17. InfDaMarvel (Posts: 17; Member since: 20 Oct 2010)

Having to many phones is there downfall. They did however try to minimize number of phones with the one series. I think Samsung has minimized there main line of phones to really only 2. The Note and the Galaxy S 3 will be there main phones(and or phablet lol). I still think Ill pick up that Evo LTE though.