was bested by Samsung for the first time, which became the second most profitable company from its mobile division after Apple in terms of margins in Q3.HTC even managed to score a small increase in the average selling price of its smartphones, compared to last year's quarter, which went up to $344. The record sales and higher ASP brought on $625 million of profits - operating profit was almost 15% on 28% of gross. That number, however,
Now for the less dry stuff. HTC claims that it is the mobile company that ships most 4G phones than anyone else, and mentioned that an LTE upgrade cycle is due in 2012, both in the US, and in other advanced LTE markets like South Korea and Japan. Thunderbolt S anyone? What caught our attention in the press release is also the fact that China exploded 9 times as far as shipped units goes, marked by the huge success of entry-level Android handsets with sharp design like the HTC Wildfire S.
The company is so certain in its future growth, despite the sagging economy, that it has completed its new factory in Taoyuan, which has the capacity to reach 40 million units per year. HTC is obviously betting on increasing smartphone demand, and when it materializes, the capacity will be there to meet it. For Q4 the company predicts a slightly smaller number of units sold and operating margins. Recently HTC became Taiwan's most valuable global brand.
source: HTC (PDF)