HTC, RIM, Sony and Motorola to follow Apple's blueprint with fewer releases each year

HTC, RIM, Sony and Motorola to follow Apple's blueprint with fewer releases each year
Citing its industry sources in Taiwan, DigiTimes says that four major smartphone manufacturers plan on cutting back on the number of new models produced every year. HTC, Motorola, Sony and RIM are trying to follow Apple's game plan as the latter brings on only one new version of its Apple iPhone to the market each year.

Just the other day, we told you that Motorola Mobility CEO Sanjay Jha announced that the company would be cutting back on phone releases in 2012, concentrating on marketing instead. DigiTimes' sources said that the four smartphone manufacturers will be focusing on "designated models" instead of flooding the market with a seemingly never-ending supply of phones.

Concentrating on the Apple iPhone 4S, an incremental update from the prior year's Apple iPhone 4, estimates are that Apple sold a record 30 million units of its phone in just the fourth calendar quarter of 2011. Apple's share of smartphone sales in the U.S. went from 26% in the third quarter to 43% in October and November, according to one report. That period covers the launch of the Apple iPhone 4S.

Ironically, considering that Apple and Samsung have been at each other's throats in court with Apple charging that Samsung has been copying its designs, DigiTimes noted that Samsung had been following Apple by focusing on one flagship model each year. The Korean based manufacturer has struck gold with the Samsung Galaxy S II and a sequel is expected to be introduced later this year. 10 million units of the Samsung Galaxy S II were sold in the first 6 months while Samsung is believed to have sold a company record 32 million smartphones in Q4.

source: DigiTimes

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82 Comments

1. aarongzmn

Posts: 46; Member since: Mar 22, 2010

Apple is now going to be a hipster and start releasing 12 iPhones per year just to mess with them...jkjk

21. iKingTrust

Posts: 716; Member since: Jul 27, 2011

that would be so funny

31. ardent1

Posts: 2000; Member since: Apr 16, 2011

I've been stating for a while that the android OEMs should learn from Apple and produce fewer handsets per year while giving consumers their best devices. I still remember the flames from the android camp. Look who's laughing now!! Android OEMs yet again take a page from Apple's playbook.

46. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

@ardent I remember when IBM introduced the first smartphone ,now iphone says they invented the smartphone once again iPhone took a page from IBM playbook

65. rf1975

Posts: 264; Member since: Aug 01, 2011

I guess you are talking about IBM simon. I do agree with you. But apple was working on touch screen phone way before this.http://www.geek.com/articles/gadgets/apples-first-touchscreen-phone-20111230/

66. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

@rd1975 The first touchscreen phone was the IBM Simon, second was the HTC Wallaby aka XDA in 2002 way Apple took so long ?

78. ardent1

Posts: 2000; Member since: Apr 16, 2011

It's the same logic Apple applied to the MP3 player market, the modern smart phone market, and the tablet market. As you know, Apple was waiting for the technology to catch up to Apple's innovations. The iPod wasn't the first MP3 player, but it dominated the market. The iPhone wasn't the first smartphone, but it changed the smartphone market and usher in the modern smartphone. The iPad wasn't the first tablet, heck MS developed the tablet almost 10 years before the iPad but look at the iPad. In its first year, the more iPads were sold than the first 10 years of MS-based tablets. It's not about being first, its about being the best device for the consumbers. Apple excels at giving consumers what they want.

81. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

Actually I disagree on that apple gives consumers what they want, Just cause people they say it's good doesn't mean it is , people don't know what they want if you say is that good way was it call the worst technology of 2010

77. ardent1

Posts: 2000; Member since: Apr 16, 2011

Actually its IBM who took a page from Apple playbook and copy the personal computer. Also, Apple doesn't copy IBM -- Apple hates IBM since IBM can't compete in the OS business (both its PC-Dos and OS/2 lost out to MS OS, respectively) plus even IBM left the PC business. Lastly, Apple created the modern smartphone business because IBM couldn't do it nor RIM or Nokia nor Palm nor HP, etc.

47. ChiX017

Posts: 308; Member since: Nov 09, 2011

true talk..

57. CX3NT3_713

Posts: 2350; Member since: Apr 18, 2011

Companys should make less android phones!!! And focus more on updating their phones!!!!

59. alpinejason

Posts: 262; Member since: Sep 06, 2011

hipster?????really???whatever.

2. Knicknevin

Posts: 153; Member since: Mar 18, 2011

So let's step back a sec and look at that last paragraph... How is Samsung "following Apple by focusing on one flagship model each year" does apple release 5 different phones and focus on 1 flagship? Does Samsung release only 1 phone per year? Apple releases 1 phone and puts ALL focus on that one phone. Samsung releases many phones, but signals 1 specific design as a flagship, possible 1 per carrier... The two are very different. Please, PA, don't just repeat an article for the sake of repeating it.

4. arcq12

Posts: 733; Member since: Oct 13, 2011

are you stupid or what? YES, Samsung releases a lot of phones but they only have 1 flagship and it's the SGS2.

23. iKingTrust

Posts: 716; Member since: Jul 27, 2011

some people will never get it.

8. gallitoking

Posts: 4721; Member since: May 17, 2011

you got to look at the big picture here... HTC, LG Moto dont have a flagship device.. they just released phones aftere another not focusing on a flagship which is what Apple does... Samsung has a flagship device... the Galaxys... they still popped phones every 2 weeks but their main device ,the one they saved the best for (exynos)... is their flagship device..... please PA excuse this underachiever...

3. gallitoking

Posts: 4721; Member since: May 17, 2011

say what you want about Apple but they sure no how to hype their products... looking forward to 2012...

5. arcq12

Posts: 733; Member since: Oct 13, 2011

exactly, other companies are envious with Apple despite the fact that Apple's phone sucks..

9. taz89

Posts: 2014; Member since: May 03, 2011

they dont envy apples products but envy apples profit margins.

10. arcq12

Posts: 733; Member since: Oct 13, 2011

that's what I'm saying, duh?

32. ardent1

Posts: 2000; Member since: Apr 16, 2011

> that's what I'm saying, duh? arcq12, you were ambiguous -- your statement is too open ended to mean a whole host of thing.

36. arcq12

Posts: 733; Member since: Oct 13, 2011

I don't think it was an ambigous statement, never thought someone would envy an Apple product.

38. ardent1

Posts: 2000; Member since: Apr 16, 2011

arcq12, you stated: "exactly, other companies are envious with Apple" Don't backpedal or worm your way out after you made your statement. "other companies are envious with Apple" is a very ambiguous comment.

42. arcq12

Posts: 733; Member since: Oct 13, 2011

To you, it is, but to me, it isnt.. period.. It's obvious that Android phones are more capable and better than the iPhone, thats why its not envious. HOWEVER, despite the fact that it sucks, Apple is still swimming in their pacific ocean of cash and thats what other companies are envying. end of story.

7. taz89

Posts: 2014; Member since: May 03, 2011

dont even think its apple who hype there product any more,the tech sites and media do it pretty much free for them..with the countless rumours created by the tech industry apple get free marketing like no one else.

6. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

I believe PA should be changed to iPA ..!

12. Hallucinator

Posts: 391; Member since: May 24, 2010

And your name should be changed to D-bag

29. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

10 bucks you didn't even read the article. It's not like PA came up with it. It's all cited from another source. Some people....

11. paulyyd

Posts: 340; Member since: Jan 08, 2011

Why is the cover picture a leaky fauschet?

16. ACCTDADDY

Posts: 12; Member since: Jan 06, 2012

Less phones in the pipe line water not pouring out slowing to a trickle like going from releasing 25 new phones a year to 9 new phones a year less money spent on developing and more to spend on marketing also slows down tech development to allow market to catch up hardware is way ahead of software in mobile industry consumers not adopting/buying fast enough companies losing money in their investments so slow it down and market less more

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