Motorola to focus on marketing, not phone releases, in 2012

Motorola to focus on marketing, not phone releases, in 2012
For all of those who have been complaining that Motorola has been turning out new handsets every 5 minutes, the company has announced it will slow down the development and release of new models in 2012. In a meeting with reporters at the CES in Las Vegas, Motorola Mobility CEO Sanjay Jha said that, "A lot of products that are roughly the same doesn’t drive the market to a new place.” The executive might have been referring to the recent string of Android releases for Verizon that included the Motorola DROID BIONIC, Motorola DROID RAZR and the upcoming Motorola DROID 4 and Motorola DROID RAZR MAXX.

Each model took the previous release and added an incremental feature that topped the prior release. For example, the Motorola DROID RAZR MAXX, introduced at CES 2012 in Las Vegas, has the same iconic look of the recently released DROID RAZR and replaces the 1780mAh battery with a 3300mAh cell to increase battery life greatly. The price paid for the longer cell life is a slightly thicker form factor which is a tradeoff that many would have been happy to accept had they had the opportunity earlier before locking in to the earlier model.

As far as the Motorola DROID BIONIC is concerned, Jha blamed a delay in the release of the phone for its proximity to the DROID RAZR's launch. But things will be different this year, promises Jha. The executive said that Motorola will try fewer new things and will make sure that more things stick before moving to new ideas. One product that Motorola is refining is the lap dock which a phone is plugged into for a bigger laptop sized screen and keyboard. Jha noted the product was not a commercial success and said customers found it did not give them what they were looking for.

The CEO said that the decision to slow down phone production was not made in conjunction with other manufacturers. "I made this decision independent of what the others will do," Jha said. "We’re doing what we think is the right thing."

source: AllThingsD

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16 Comments

1. remixfa

Posts: 14605; Member since: Dec 19, 2008

wow, its like i have an inner ear to these guys. i just said they should do this exact same thing. lol. great minds think alike :)

2. e.wvu unregistered

Motorola is finally starting to do what it should've done from the start!

3. InspectorGadget80 unregistered

Looks like I wont be buying another Motorola phone. The Atrix will be my last phone. Verizon gets all the goods from MOTO Ill be buying the SONY ION.

4. torr310

Posts: 1670; Member since: Oct 27, 2011

i focus on competitive/innovative phone releases, not marketing.

5. ahhxd717

Posts: 332; Member since: Dec 08, 2011

I really hope other manufacturers (primarily HTC) follow suit and release one flagship superphone every year or so, with variants on different carriers, along with some lower tiered phones to appease everyone. Much like Samsung. Maybe we can get some more stable and quality handsets this way, rather than a let of not so thought out ones.

6. threeline

Posts: 316; Member since: Sep 11, 2011

I would be pissed if I bought the Droid RAZR just to get upstaged by the RAZR MAXX, damn Moto dats cold! I ain't plannin on buying a Moto. No sir!

7. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Hope its true! 40% less phones ! And better marketing plus faster updates

8. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

now watch everybody say in 2012 that Motorola should step it up. xD

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

we all talked about this a long time ago how eventually things would slow down. its like popcorn. it starts off with just a few pops (G1, mytouch, droid) then you have a crazy explosion of pops for a while (50,000 androids since then), then it slows down to a more steady pop.. (quality devices like the SGS2, Razr, Evo). We are finally entering the slow pop phase where we will get less devices a year, but they will be of higher quality. I dunno about u, but that makes me all warm n fuzzy on the inside. The SGS2 is going to be a year old soon and its still one of the best, if not the best, device on the market. Quality over quantity.

11. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

the Galaxy S II just unlocked the "Looks Like We're Going Steady" Achievement. keep remixfa goo goo ga ga for a whole year. xD

9. imkyle

Posts: 1115; Member since: Nov 18, 2010

Ice Cream Sandwich updates please.. Xoom *cough cough*

12. sgogeta4

Posts: 394; Member since: Feb 02, 2011

I hope that when they say "fewer new things and will make sure that more things stick before moving to new ideas", they mean to focus on their crap software. They have awesome hardware but without the right software optimizations, their phones will not give a good experience (of course based off of my usage).

14. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I know I'm a weirdo, but I actually love Motorola's user interface. Sure, aesthetically, Touchwiz and Sense are prettier, but Motoblur is so damn customizable, and its messaging and social update widgets are beyond compare. Also, I like Motorola's music player and "group" organization of apps. If you're talking about bugs, yes there were a couple of buggy phones. But for the most part Motorola's phones are pretty solid.

13. naga.appani

Posts: 36; Member since: Nov 26, 2011

Exactly what I thought....

15. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I hope we see at least one or two high profile releases per carrier, and perhaps more standardization of the phones across the board. Moto's representation across each one is a little lopsided. There are currently 4 Motorola phones on Verizon Wireless with 2 more on the way this month. They're all kind of pricey. The cheapest, the X2, sits at 100 dollars. And quite frankly, I'm kind of afraid to sell that phone from the bugs I hear it had. Also there are great LTE phones for cheaper. The DROID 3 is still 200 while the Bionic is 150, so there go its sales-especially when the Stratosphere offers a more comfortable QWERTY and faster data for free. The Bionic is 150 and not the most aesthetically pleasing phone around. And the RAZR is kickass but still at 300 (at our store). Sprint only has 1 Motorola phone, the Photon. Its specs are kickass and its price is right-100 dollars. It's not the sleekest phone around, but people still buy it a lot-especially since it offers almost the same performance as an epic 4g touch at half the price. The Atrix 2 sells well also, but it's crippled by its low internal memory and the cheap 2 gig card in it. At 50 bucks it's a steal, but its lack of internal memory means a memory card is almost a must, and most people won't necessarily make that purchase. I'd like to see Motorola take a cue from Samsung-release some great lower end phones at lower price points, and then create one kickass phone with only slight variations across carriers. In other words, Motorola needs to stop being the carriers' bitch. Also, HTC needs to continue the Vivid and Rezound trend and keep releasing phones with higher internal memory. 1 gig internal for the Evo 3D was total bulls**t and screwed the phone's performance.

16. MotorolaandSamsungFTW

Posts: 10; Member since: Jan 05, 2012

really, they're already delayed on releasing new phones , it takes them 2 months to design new phones..... wow now they'reeven more slower. motorola is DEAD

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