HTC One to star in Captain America movie

HTC One to star in Captain America movie
HTC has admitted to having a weakness in marketing, but ever since word leaked out about a sequel to the HTC One, the All New HTC One has been the most hyped handset. It seems that most smartphone fans can't get enough of HTC's soon to be unveiled new flagship model. And instead of wasting $12 million, like it did when it paid Robert Downey Jr. that amount to star in a television ad, all of this publicity has been free. While that ad did raise awareness of the brand by 15%, it failed to raise the Taiwan manufacturer's market share in the U.S.

HTC has scored a great product placement for the All Old HTC One. The current flagship model has been given a part in the upcoming movie Captain America: The Winter Soldier. The movie will premiere on April 4th, which will be after the All New HTC One is unveiled on March 25th, but before the handset is released, which is expected to be sometime in the middle of April.

For most phones, you might consider this a lost marketing opportunity, but because the HTC One looks remarkably similar to the sequel, we're pretty sure that the movie will direct a large number of potential buyers to the All New HTC One.

If HTC had a problem with marketing, it sure seems as though someone inside the company is a fast learner. We won't know for sure until we see the first ads for the All New HTC One, but it looks like HTC is on a roll.

Thanks for the tip, Vlad!

source: GforGames

Related phones

  • Display 4.7" 1080 x 1920 pixels
  • Camera 4 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
  • Storage 64 GB
  • Battery 2300 mAh(18h 3G talk time)



1. ajac09

Posts: 1482; Member since: Sep 30, 2009

and that ruined the movie.

14. giani

Posts: 269; Member since: Nov 13, 2012

Are you confused maybe ?!

2. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Good grief. How about advertising locally to where the phone are going to be sold, and skip Hollywood altogether. Can this phone be used without gloves? After all, Captain is the winter soldier and Nokia is going to bomb HTC over this.

5. engineer-1701d unregistered

Cap is not the winter soldier it's bucky the guy with the metal arm

7. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Corrected, thank you. Guess he won't have any issues with it lol. I suppose CA will use it only in civilian scenes or something.

11. true1984

Posts: 869; Member since: May 23, 2012

well there actually was a time where bucky took over the captain america mantle so technically he was right

9. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Did you mean to ask "can this phone be used WITH gloves"?

23. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Lol yes, yes I did, thank you

3. newbey123

Posts: 702; Member since: Mar 19, 2012

Good job HTC. Starting to get your phones out there. People can't know you have the better product if they don't know you exist. Keep up the good work.

4. promise7

Posts: 894; Member since: Jul 03, 2013

If they were going to do a Marvel film they should've tried to work out a deal with the Ironman franchise. The problem with the Robert Downey Jr. ads were no one wants to be Robert Downry Jr., they want to be Tony Stark and they wants his cool gadgets. If people see him using a HTC One phone then it's more likely to sell, instead of Captain America.

6. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I just hoped it was the part where Cap. was diving from the plane, but that's just me :(

8. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Like Xperia T starred in Skyfall. Though only for about 2 seconds lol.

10. Taters

Posts: 6474; Member since: Jan 28, 2013

HTC is going to ruin this movie. Lol This should be good. This is going to put the weak HTC fails only because of marketing theory to rest. HTC fails because they suck and don't give people what they want and because they have major quality control and engineering issues.

12. true1984

Posts: 869; Member since: May 23, 2012


13. giani

Posts: 269; Member since: Nov 13, 2012

Taters, just follow the steps you learned in the TROLL free therapy. common man, you were one week clean. Start again. 1. Hi my name is Taters and I'm a TROLL. Now caryy on.

17. 7Superman9

Posts: 86; Member since: Sep 17, 2013

I was thinking the same thing. This troll hadn't made a peep in like a week. Thought he got taken out by a goat, lol. Wishing the goat had won!

15. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

So what "everyone" wants, is everything thrown into a case, with a ton of features that people will use for a week and probably never use again. While I think their marketing direction has something to do with it, I think the biggest reason they're falling behind is the Apple vs. Samsung trial. All these everyday consumer see something newsworthy from the tech world on the regular news shows, and it looks to them like Samsung and Apple are pretty much the same. That trial was some of the best advertising for Samsung they've had. Apple saying they're being copied by them is like saying "Here's an alternative on the same level as our products". It much more powerful having your competition say it than saying it yourself.

16. Taters

Posts: 6474; Member since: Jan 28, 2013

No. Everyone wants the most compact phone as possible with the biggest screen that can fit into that compact form. They also want something that you know, works and that doesn't have dead pixels or dust under the screen, gaps everywhere, poorly finished plastics, slow gps, buttons that do not respond well, poor button placement, overheating etc.. You know. People don't want typical HTC garbage.

18. true1984

Posts: 869; Member since: May 23, 2012

you do realise stating opinions as fact makes you look foolish right? also can we see some proof of what you're saying(links, ect.) otherwise your claims are baseless and have no credibility. but i'm sure you do have evidence right?

20. 7Superman9

Posts: 86; Member since: Sep 17, 2013

Taters, I know you cannot help but make the comments that you do. ETS is a serious, and rapidly growing issue among those on tech sites. What does help Epic Troll Syndrome, is to remove your nose from the company's lower end, take a breath of fresh air, and pen your eyes. There is a whole world out there missing Taters, and it's a sad place. Please rejoin us.

21. imyourpapi

Posts: 70; Member since: Jan 04, 2014

Taters really loves htc lol this boy got a huge heart on for them

19. Michaelsalaets

Posts: 27; Member since: Feb 09, 2014

htc sent me an offer to see this before it is released

22. Deadeye37

Posts: 307; Member since: Jan 25, 2011

Can't wait to see the Capt. kick some butt, take a quick break to update his facebook status, send a couple tweets, and do a selfie with Black Widow with the Winter Soldier photo bombing them in the background :)

24. genkidama20

Posts: 52; Member since: Feb 10, 2012

Maybe they will incorporate a purple tint throughout the whole movie?

25. mrblah

Posts: 577; Member since: Jan 22, 2013

He get's caught using an iPhone in the last scene.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.