HTC One sales doubled to 1.2 million in May, but analysts expect no further growth

HTC One sales doubled to 1.2 million in May, but analysts expect no further growth
The HTC One is obviously a big success for ailing HTC and the latest estimates show sales of the flagship doubled sequentially to reach 1.2 million in May, according to Citigroup Global Markets Inc analyst Kevin Chang.

“We estimate that HTC One accounted for around half of HTC’s May sales,” Chang said.

Selling 1.2 million in one month is definitely a great achievement, but nonetheless fades in comparison to heavy hitters like the Galaxy S4 which launched to the tune of 10 million unit sales within the first month of availability.

What could be more troubling however are analyst projections that with May sales HTC might have reached the peak for HTC One. Sales of the 2013 HTC flagship are expected to remain flat in June and start declining in July.

“With One volume peaking and other models still weak, we believe May will be the peak of near-term sales,” the Citigroup analyst wrote in a note.

A couple reasons were mentioned including saturated demand in mature markets and anticipation for other devices like a new iPhone. Other analysts also mentioned HTC is not that ready for a shift towards selling more in emerging markets like China. Demand in the United States in particular is seen as decelerating which does not help.

HTC is also expected to launch the HTC One Mini, a device also known under its codename HTC M4, an aluminum phone with a smaller display, great for single-handed use. Will it be able to make up for a decline in HTC One sales? Only time will tell.

source: Taipei Times via GSM Arena

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44 Comments

2. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Marketing is a big key if you want to make more sales. If Samsung didn't advertise heavily last year,it would not have achieved the number of sales it is currently having now

9. jdoee100

Posts: 334; Member since: Jun 04, 2013

What do you have against advertising? If samsung wants to spend millions of dollars for ads, then it's their business. Microsoft(surface), nokia(lumia), sony spent millions on ads, it didn't do them squat. If you don't have quality product, it doesn't matter whether you spend millions on ads. It's not going to sell.

29. kamejoko

Posts: 248; Member since: Nov 10, 2011

That's mean with china products with big marketing, will you buy?.

41. xoatomxo

Posts: 57; Member since: Apr 26, 2011

Nope. That's why I don't buy HTC's

39. ihatesmartphone unregistered

Samsung have a huge of profit and also a big company... That's why they can invest heavily in marketing This what htc missing...

3. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

"HTC One sales doubled to 1.2 million in May, but analysts expect no further growth"... analysts suck

30. b1acktiger

Posts: 223; Member since: May 19, 2012

Its their job to say soemthing about someone, they just do the math and predicts. sometimes it happen, sometime it doesn't.. Lets see...

4. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

So they're not going to sell any when it launches on Verizon?

5. jdoee100

Posts: 334; Member since: Jun 04, 2013

Finally, we can put htc one selling 5mi myth to rest.

17. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

1.2 mil in a month

22. jdoee100

Posts: 334; Member since: Jun 04, 2013

0.6mi(April) + 1.2 mi(May) = Total = 1.8mi

23. kamejoko

Posts: 248; Member since: Nov 10, 2011

Yes. I don't know why htc said sold 5 Mi htc one?.

26. SleepingOz unregistered

That would probably explain why their employees are leaving and encouraging their fellow co-workers to do the same.

25. SleepingOz unregistered

Exactly! "That would mean that with the addition of the first week of June around 2 million HTC Ones were sold, which fits-in nicely with the revenue increase HTC posted in May but drastically contradicts previous reports that HTC has sold 5 million One units."http://www.gsmarena.com/12_million_htc_ones_were_sold_in_may_100_more_than_april-news-6177.php

6. jonartpop

Posts: 199; Member since: Oct 25, 2012

I love this phone so bad. Im so excited about the HTC One Mini...

7. boosook

Posts: 1442; Member since: Nov 19, 2012

just release the s4 mini quickly and everywhere and it'll sell like hot cake.

8. SleepingOz unregistered

WTF? I though HTC sold 5M One already.

14. adolert15

Posts: 27; Member since: Oct 12, 2012

1.2 just may.

19. SleepingOz unregistered

"..and the latest estimates show sales of the flagship doubled sequentially TO REACH 1.2 million in May." "That would mean that with the addition of the first week of June around 2 million HTC Ones were sold, which fits-in nicely with the revenue increase HTC posted in May but drastically contradicts previous reports that HTC has sold 5 million One units."http://www.gsmarena.com/12_million_htc_ones_were_sold_in_may_100_more_than_april-news-6177.php

18. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

at least read the headline clearly .........

21. SleepingOz unregistered

I have read the complete article. They said that the sales of the HTC One has DOUBLED TO REACH 1.2m in May, which means that they haven't sold 5m like the HTC exec claimed.

32. number29

Posts: 185; Member since: Jan 25, 2013

Are you quite sure it doesn't mean that in April HTC sold 600,000 Ones and this doubled to selling 1.2million in May (so a combined 1.8million over the 2 month period)?

10. guest

Posts: 370; Member since: Jun 13, 2012

It just launched in T-Mobile this week and will launch on Verizon later this month and that's not going to sell more units? Riiiiiiigggggghhhhhhttttt.

12. Jonathan41

Posts: 532; Member since: Mar 22, 2012

Samsung has so much marketing power that it is hard to compete at all but, HTC has taken them on year after year and finally their getting some well deserved recognition for their hard work in the way of sales. No matter how the rest of the year turns out, HTC has proved that it is still a very capable company. I am proud of them and what they have been able to do with the One against all odds. Keep it up HTC.

15. smallworld

Posts: 517; Member since: Jul 13, 2012

Apparently the news that HTC sold 5 million were false. Someone from HTC said : "That number comes from the same unnamed source that is referenced throughout the WSJ article. Unfortunately, that isn't an official figure" So it looks like they some less than 5 million.

20. jdoee100

Posts: 334; Member since: Jun 04, 2013

I expected some unknown newspaper to write about unsubstantiated rumor like this, not WSJ. I guess media's standards have fallen with their revenue.

24. cripton805

Posts: 1485; Member since: Mar 18, 2012

Here's what HTC needs. It looks good, but it need to look more aggressive as far as appeal. It looks a little too bland and blends in with the competition. Give us what we want. After the Rezound, I knew things were going to start dropping heavily. More colors, attractive design, and more importantly, some really good features! The S4 is packed with tons of small features that make it stand out. Even if some arent used daily, they are still there if you need them. HTC also tends to forget their devices. When I had the Incredible, I loved it. It was one of the best and the best when it came out. They took years to upgrade to gingerbread and when they finally did, it was already old firmware. This is why HTC is failing on top of marketing.

27. nine9

Posts: 1; Member since: Mar 08, 2013

Galaxy S4 10M+ sales vs HTC One 1.2M+ sales, Its a long way....

28. Whateverman

Posts: 3295; Member since: May 17, 2009

HTC has a definitely hit with the One, no doubt about that. BUT, it hard to feel sorry for HTC because they were on top just 3 short years ago. They blew their own lead and handed the crown to Samsung. Many of us waited for a decent HTC, with a lighter UI that would actually get supported. It didn't happen. And they ruined their own brand, similar to what the analysts are saying about Samsung and the S4 with it's many variaties. Don't get me wrong, I hope they do well because the One deserves the recognition its getting, but they blew it for themselves and marketing was only a small part of the reason.

31. giani

Posts: 269; Member since: Nov 13, 2012

true...i had the sensation...but now i have the one..and let me tell..u..amazing piece of kit..i also hope they will get stronger...i cant imagine a world made of only apples and plastics...

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