HTC EVO 4G continues guest star role on FOX's Fringe with Qik in supporting role
Such product placements are worth untold thousands to a carrier and phone manufacturer. The more popular the show, the more impact the appearance has on sales and the more "buzz" that follows the phone. We wonder what impact a placement on a mega-hit show like "House" would be worth. A few seasons ago, the brilliant Doctor received an Apple iPhone as a secret-Santa gift, but the handset received only seconds of air time.