Google's new Material Design snags Best Contribution to UX award


For a few months now, we've known that Google is working on a new project for not just its Android platform, but all its other services and products, too. That project is known as Material Design.

Material Design is the most significant design language shift in Google's history, both in terms of the changes in visuals and its scope. With Android L available for developers, we've already had a chance to check out the new interface, and, for the most part, we loved what we saw. As it turns out, we weren't alone, for the committee at the User Experience Awards has awarded Google with the Gold Prize in the "Best Contribution to UX" category. In case it isn't self-explanatory, since 2011, the folks behind the User Experience Awards have been on the lookout for solutions that streamline, enrich, or simplify the user experience across a range of products and services. 

The rest of the brands nominated include the likes of Volkswagen (Best Brand Experience), SAP (Best Enterprise Experience), and Virgin America (Most Significant Industry Evolution).

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