Google's new Material Design snags Best Contribution to UX award


For a few months now, we've known that Google is working on a new project for not just its Android platform, but all its other services and products, too. That project is known as Material Design.

Material Design is the most significant design language shift in Google's history, both in terms of the changes in visuals and its scope. With Android L available for developers, we've already had a chance to check out the new interface, and, for the most part, we loved what we saw. As it turns out, we weren't alone, for the committee at the User Experience Awards has awarded Google with the Gold Prize in the "Best Contribution to UX" category. In case it isn't self-explanatory, since 2011, the folks behind the User Experience Awards have been on the lookout for solutions that streamline, enrich, or simplify the user experience across a range of products and services. 

The rest of the brands nominated include the likes of Volkswagen (Best Brand Experience), SAP (Best Enterprise Experience), and Virgin America (Most Significant Industry Evolution).


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53 Comments

1. Aywhy93

Posts: 49; Member since: Apr 03, 2014

Material Design ? Seems Interesting... Google Rocks ***

28. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

For better user experience.

2. techspace

Posts: 1037; Member since: Sep 03, 2012

Material design is good but it's not new to Google...google now has material design.

3. nbringer

Posts: 180; Member since: Sep 11, 2012

Unfortunately one needs to buy a Nexus to actually have this... Pretty limiting. If Google would launch a bunch of Nexus-es every year it would be much better. I mean, look at Windows Phone. Same smooth interface everywhere and you can pick the hardwaremanufacturer you like.

5. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Or you could buy a Motorola phone. And you really can't choose "the hardware manufacturer you like," since Motorola definitely doesn't make WP, HTC only just now put out a decent WP, and Samsung? Just lol. Besides, WP is hideous.

8. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

The HTC 8X was alright. But otherwise, you're pretty much limited to Nokia in WP.

16. LoveHater

Posts: 235; Member since: Oct 09, 2013

or a Android One and that also dead cheap

9. nbringer

Posts: 180; Member since: Sep 11, 2012

There was a slash between the 'hardware' and the 'manufacturer'. For some reason it didn't go through. And you CAN choose the hardware or manufacturer for WP (actually from my point of view the hardware is much more important than the manufacturer). WP is not hideous. It is just too 'to the point' for some.

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

...No, it's pretty hideous. I'm not just talking about my own view on it; I tried selling Windows Phone to people and they took one look at it and were like "Nope, ain't gonna happen." The "hideous" description came from a couple of such customers.

17. nbringer

Posts: 180; Member since: Sep 11, 2012

Well, it was then their opinion ... which doesn't make it hideous :) I suspect that you also influenced their opinion?

18. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Actually no. I genuinely tried to sell it. I didn't try it often but when I did, I really worked on them. I wanted to give WP a fair shot if I felt it met the customers' needs better than the alternatives.

38. DrMoto

Posts: 18; Member since: Oct 24, 2011

Well, there still aren't many people you met who likes the look of Windows Phone. I own one and I absolutely love, in both looks and ergonomics. There are people who actually PREFERS WP's looks to Android, which, I'll admit, is kinda weird.

40. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Perfectly agreed Snigg! WP is fuglier than douchewiz lel. You have my vote on this.

46. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Apple co founder called WP more beautiful than Android and iOS so they all decide to copy it. Android looks like a uglier version of WP on the light accent. http://www.businessinsider.com/steve-wozniak-says-windows-phone-is-more-beautiful-than-iphone-or-android-2012-4

47. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Because Wozniak is right about everything, amirite? He's a great guy, but he's not right about everything. WP is hideous. You're not going to change my mind on this.

48. Liveitup

Posts: 1798; Member since: Jan 07, 2014

People don't copy hideous they copy beautiful. WP is the king of aesthetics that's why Google and iOS copied. Guess that makes them worse than hideous.

50. Liveitup

Posts: 1798; Member since: Jan 07, 2014

You are a hater who tried selling a Windows Phone, you and those who upvote you are a pathetic joke.

51. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Except WP IS hideous, Material Design IS beautiful, and you seem really mad that I'm getting upvoted more than you. Which is hilarious. :)

7. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

That's what Android One and Silver are supposed to do, bring stock Android to more consumers. Android One is aiming towards the mid/low end market of developing countries, and Silver is supposed to bring Nexus-like software and updates to carriers and big retail stores. They both give you many manufacturers to choose from as well.

11. nbringer

Posts: 180; Member since: Sep 11, 2012

It's just that Silver is stuck, unfortunately. And the One is meh, pay little get little.

19. Awalker

Posts: 1986; Member since: Aug 15, 2013

You don't need a Nexus to have it. All apps with the new design language will be available to download by any phone.

44. Twisted247

Posts: 282; Member since: Oct 12, 2012

Says the Hater... Lmao

4. tech2

Posts: 3487; Member since: Oct 26, 2012

Now before LiveitUpUnderaRock comes here blames Google of copying this design. Let me say this... This design in no way bears any resemblance to Windows UI in anyway whatsoever. The only remote argument that is acceptable is the fact that this is a minimalist design which in concept is similar to MS and that's all. Its not at all a Flat UI..... The name itself suggests 'Material UI' so how could it be flat. Infact, its literally the opposite of Flat. It has different layers and shadows and buttons are floating on top of the UI. So no its not at all a 'Flat UI'. Also, there is no presence of sharp edged elements which might even remotely resemble to tiles of Windows. Even the colour scheme by Google is completely different with presence of shades unlike MS'. Even the animations are completely different with a ripple effect which is quite contrasting to Windows. Even if that doesn't convince you then just ask a random unbiased person and he'll answer you if this resembles anything like Windows.

6. Sniggly

Posts: 7305; Member since: Dec 05, 2009

LiveItUp is basically the WP version of the iFans who used to claim that Android copied everything from iOS.

41. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Lol that kiddo is a pathetic MS paid shill, trying to get attention for his underdog ugly OS.

10. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

WP fans think they're copying Microsoft just because Google has cards that sort of look like Live Tiles. It's pretty sad.

12. nbringer

Posts: 180; Member since: Sep 11, 2012

Well the truth is everybody is copying everybody to the extent they don't sue each other (too much). The benefit is that what works good stays with the user. After a while nobody remembers who made what.

14. tech2

Posts: 3487; Member since: Oct 26, 2012

ikr. It couldn't be more different then tiles. 1. It is not square shaped as tiles are (most of them anyway). Tiles' and cards' arrangement are completely different too. 2. Tiles have a background colour whereas cards (like cards) have no background and is completely white. 3. Cards can slide unlike tiles 4. Cards inherently don't 'refresh' which tiles do. You simply get new cards (which replaces the old card). So cards are not fixed to the background but they appear and can be easily removed unlike tiles. 5. The animation of cards also couldn't be far apart. Cards sort of slide from the bottom whereas tiles are inherently fixed on the background.

22. Liveitup

Posts: 1798; Member since: Jan 07, 2014

What is sad is that when MS did Tiles and Flat design in the past many Android fans were like I hate those Tiles and Flat UI, yet when Google comes and imitates it with the same content over chrome approach suddenly it's no longer a problem. They bash Tiles because it was an MS product, when Android moved away from the skeuomorphism to clean Tiled like approach suddenly they love it. That is what is sad, as technology move on trends take effect and there is nothing wrong with that, it becomes a problem when credit isn't given where its due instead Hyprocrisy rears its ugly head.

23. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Okay, let's pretend for a minute that your little conspiracy fantasy is for real and Google aped MS's design ideas for Material Design. Have you ever thought that maybe Google's just doing it a thousand times better while keeping what's already fantastic from Android's older design influences, and maybe THAT'S why Android faithful are giving it the thumbs up while still agreeing that Metro is hideous and limiting?

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