Google's actions indicate it values Apple iPhones more than its own Pixels

Google's actions indicate it values Apple iPhones more than its own Pixels
Sometimes a message, even though it is subtle, is loud and clear. For example, Google is telling the world that the device it aspires its Pixel handsets to be equal to, the Apple iPhone, is much more valuable than its own devices. Now to be fair, the company didn't come right out and say this, but as your parents probably told you at least once, actions speak louder than words. Google's actions, spotted by Android Central, suggest that it doesn't believe that its older Pixels are worth more than older iPhone models.

In trade for one of its brand-spanking-new Pixel 4 models, Google will give the owner of its top-of-the-line Pixel 3 XL (with 128GB of storage) only $295 at most; to get that amount of credit, the phone has to be in working condition with an uncracked screen. If you remember, this particular model cost $999 at launch just one year ago. Google wants you to believe that its best phone of 2018 suffered a 70% depreciation in one year. Yikes. Would you buy a new car if it depreciated 70% in one year? How can consumers justify the purchase of a Pixel 4 knowing that the value of the device could be 70% lower next year?

Instead of using a trade to fund your Pixel 4 purchase, you might be better served by selling your device privately and waiting for the holiday sales


And that is only half of the story. Google is offering up to $575 to those trading in an iPhone XS Max toward the purchase of a Pixel 4 device. The iPhone XS is worth up to $515 in a trade while the iPhone XR can be turned in for as much as $365 in credit. Now you might say that getting someone to leave iOS for Android could be worth more to Google, but that would be putting as much spin on this as anything we've seen from Washington D.C. lately. What kind of message is Google sending to those shelling out their hard-earned cash for a new Pixel? Basically, the firm is saying that if you want a smartphone that retains value, your best bet is to buy an iPhone.


And what can Google say when a major rival like Samsung places more value on the Pixel 3 XL? For the same 128GB Pixel 3 XL that Google values at $295 in a trade, Samsung will provide up to a $450 credit toward the purchase of a Galaxy Note 10 or Galaxy Note 10+.

On the other hand, we should point out that Apple will give a Pixel 3 XL owner (regardless of whether it is the 64GB or 128GB model) up to $220 credit toward one of its new phones, or any other Apple product. And the carriers are in the same neighborhood for the 128GB version of Google's top 2018 handset. Verizon will accept it in trade for as much as a $240 credit and T-Mobile will credit a consumer a maximum of $225 with this phone as a trade. Gazelle, arguably the best known of a myriad of online buy/sell sites for previously owned handsets, will pay up to $250 for the 128GB Pixel 3 XL.

We should point out that no manufacturer is every going to give you as much for a trade as you will receive in a privately arranged sale. Consider that this year's LG G8 ThinQ, which Best Buy is still offering for over $800, will fetch you just $215 in credit from Google toward a new Pixel. And that phone is only six months old.

If you were hoping to trade in your Pixel 3 XL to help fund the price of a new Pixel 4, your best bet is to sell it yourself and at the same time, wait for the inevitable holiday deals. Actually, this is probably good advice no matter what phone you're planning on trading in or buying.

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22 Comments

1. kevv2288

Posts: 308; Member since: Jul 30, 2015

iPhones cost more than Pixels brand new so I would hope they get higher trade in value.

2. kevv2288

Posts: 308; Member since: Jul 30, 2015

And actually the example you're showing is for the 512GB Max which retailed for $1450, the 128GB P3 XL was $1000. So aren't you actually getting more value back for the Pixel lol?

5. kevv2288

Posts: 308; Member since: Jul 30, 2015

Sorry I am wrong here. Percentage wise you get more for the iPhone

24. tuminatr

Posts: 1158; Member since: Feb 23, 2009

It's hard to figure these things out because you can buy a new 128gb Pixel 3 xl right now on woot for $489 or best buy for $599 and trade it for $295 about 60% of what you paid on woot 50% of best buy or you can buy an iPhone XS max at best buy for $999 and trade it in for $515 or around 50% of what you paid

12. vincelongman

Posts: 5745; Member since: Feb 10, 2013

Also someone switching from iPhone makes Google more money Since the iPhone user will need to buy new apps from the Play Store Not to much the Pixel 3 was discount by up to $400 So of course their trade in value won't be as much as iPhones

13. Rafishant

Posts: 401; Member since: Oct 13, 2015

You guys justifying to Google is disgusting.

19. tuminatr

Posts: 1158; Member since: Feb 23, 2009

Value is set by the market, not the manufactures. It is a true statement that iPhones hold their value better than android based phones. And yes if I were google I would offer a bounty on my OS competitor's product. Many automobile manufacturers do this it's not unique to the phone industry. I just saw on TV Chevrolet advertising a competitor trade-in rebate. As a comparison, I looked at what my pixel 2xl sold for on swappa last year $390 to what a pixel 3 xl is worth today on swappa $420. So used value on the pixel is getting better

3. MrMalignance

Posts: 317; Member since: Feb 17, 2013

I can't see them giving more credit to switch from Apple to pixel as a non poaching move. Lower trade in for pixel 3 would indicate they want you to keep the pixel 3, therefore they disincentivize those who own it. In contrast, if they can poach some apple users, there's is a chance that they'll like Android. Even if they move away from Pixel, if they choose another Android phone, they'll still be in the Google "loop". All in all, it's basic baiting. The more enticing the offer, the more likely you'll do what they want.

4. IAMBLCKJ3ZUS

Posts: 432; Member since: Sep 29, 2015

Very untrue the cost of a pixel is cheaper than an iPhone. The problem is google not offering previous pixel owners any incentive to upgrade. As of now everyone on the attack google from every direction train. Sad tech people who even carry two phones act like they car e about a missing feature when they switch phones everyday.

7. AngelicusMaximus

Posts: 747; Member since: Dec 20, 2017

It's not untrue. They literally explained it in the article. The 128GB Pixel 3 XL debuted at the same price of a 64GB iPhone XS last year. Both were $999. However, the trade-in value for the former is $295 and $515 for the latter. Even the XR which debuted at $750 is fetching $365. This isn't exactly complicated math.

20. tuminatr

Posts: 1158; Member since: Feb 23, 2009

Used value of equipment and trade-in values are market-based and yes the Iphones are worth more used. I looked on swappa as an example you can buy a used Pixel 3 xl 128 for $420 and a used Iphone XS max 64gb for $630. What google is offering as a trade-in is similar and around $100 less for each. You guys are making a big deal out of nothing.

6. Awalker

Posts: 1986; Member since: Aug 15, 2013

It's not by Google's choice. The price of the Pixel 3 and Pixel 3XL has been $499 and $599 for the past few months and before that there has been multiple discounts. Because of that the Pixel 3 line has been devalued. The iPhone is worth more than the Pixel 3.

8. AngelicusMaximus

Posts: 747; Member since: Dec 20, 2017

Google sells the phones and they chose to lower the price so I don't see how you can say it's not their choice. All of these phones debuted in the same price range last year around the same time. I don't understand why you feel the need to make excuses for them. What do they owe you?

10. Awalker

Posts: 1986; Member since: Aug 15, 2013

It's simple supply and demand. The Pixel 3 line wasn't selling well so they lowered the price. I bought my Pixel 3 XL for $500 six months ago. I don't expect Google to give me $500 as a trade-in price.

11. Awalker

Posts: 1986; Member since: Aug 15, 2013

It's simple supply and demand. The Pixel 3 line wasn't selling well so they lowered the price. I bought my Pixel 3 XL for $500 six months ago. I don't expect Google to give me $500 as a trade-in price.

23. tuminatr

Posts: 1158; Member since: Feb 23, 2009

exactly, I saw a woot yesterday buy a new Pixel 3 XL for 64 gb $439 128gb $489

9. jabronixboxer

Posts: 3; Member since: Nov 02, 2014

AT&T currently has a great phone trade-in promo going: phones as old as an iPhone 6s or a Samsung S6 Edge are eligible for $700 in bill credits over 30 months for each line ported from a competitor. Looks like current AT&T customers who are upgrading their phone can also get guaranteed trade-in credits of $300 for older devices.

14. cgraham8

Posts: 17; Member since: Oct 03, 2013

Google doesn’t set these prices. The free market does. And consumers don’t value Google pixels or Android in general like they value Apple. They never have. An S10+ now gets 50% of its value at 8 months old.

21. tuminatr

Posts: 1158; Member since: Feb 23, 2009

Exactly

15. iloveapps

Posts: 909; Member since: Mar 21, 2019

Fact is iphone gives the best trade in value. Every android device drop their prices after 2 months

16. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

You can by an iPhone on a BOGO deal dude.

22. tuminatr

Posts: 1158; Member since: Feb 23, 2009

Yep your right

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