Google to spend millions to promote Android One in India

Google to spend millions to promote Android One in India
Google announced Android One last month as an initiative to provide ultra-affordable smartphones to customers in emerging markets - “the next 5 billion users.”

India is the first country where Android One handsets will be released. According to The Economic Times, Android One smartphones should be available starting October this year, when Android and Chrome chief Sundar Pichai will visit India. 

Reportedly, Google is planning to spend at least 100 crore (about 16.6 million US dollars) to help its partners advertise and sell Android One devices. This would be the first time when Google directly spends money to advertise Android phones - of course, we’re not including the Nexus series here.

As Google already announced, one of the first Android One handsets will be made by Micromax. The smartphone’s features include a 4.5-inch display, dual SIM capabilities, expandable memory, and a MediaTek processor, while its price could be lower than $100. Subsidized cell plans may also be included.

More Indian manufacturers, including Karbonn, Spice, Intex and Celkon, are also expected to launch Android One smartphones. It remains to be seen what Android One will mean for other markets.

source: The Economic Times


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