Google to spend millions to promote Android One in India

Google to spend millions to promote Android One in India
Google announced Android One last month as an initiative to provide ultra-affordable smartphones to customers in emerging markets - “the next 5 billion users.”

India is the first country where Android One handsets will be released. According to The Economic Times, Android One smartphones should be available starting October this year, when Android and Chrome chief Sundar Pichai will visit India. 

Reportedly, Google is planning to spend at least 100 crore (about 16.6 million US dollars) to help its partners advertise and sell Android One devices. This would be the first time when Google directly spends money to advertise Android phones - of course, we’re not including the Nexus series here.

As Google already announced, one of the first Android One handsets will be made by Micromax. The smartphone’s features include a 4.5-inch display, dual SIM capabilities, expandable memory, and a MediaTek processor, while its price could be lower than $100. Subsidized cell plans may also be included.

More Indian manufacturers, including Karbonn, Spice, Intex and Celkon, are also expected to launch Android One smartphones. It remains to be seen what Android One will mean for other markets.

source: The Economic Times



1. x7black7x

Posts: 118; Member since: Feb 19, 2012

Actually i live here in India and i do not believe in these companies! the sell the rip offs of other devices... and even buy (they don't assemble it there, it just ain't their phone)phones from China and just stick their logo to it and start selling them!

2. Nimay_7

Posts: 26; Member since: Dec 04, 2013

Then i guess "Actually" you dont have idea about the Android One project.. (I neither believe in these companies and their products) But i believe in Google, its JV and thus actually trust Android One project

3. iLegend

Posts: 41; Member since: Jun 05, 2013

Micromax is #2 in India in terms of sells of mobile devices..!! They have left big guys behind like Sony, LG and even Nokia.

11. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

They might be not the best quality... YET... but when google HELP them, they will be the NEXT BIG THINGS. Right now in the big 10, 5 of them is from China: Lenovo, Xiaomi, Coolpad, ZTE, Huawei. 2 from Korea: LG, Samsung 1 from Japan: Sony 2 from USA: Apple, Microsoft(Nokia) I think in 2015 we should expect 1 or 2 company from India to join the top 10 just because of Android one.

4. dratomic

Posts: 483; Member since: Oct 09, 2013

spice is a brand name? why dont they offer their flagship as platinum?!

5. ashwin.arena

Posts: 4; Member since: Jul 20, 2013

Come on(e) Moto !!!

6. h27_Venom

Posts: 76; Member since: May 16, 2014

With xiaomi entering the indian market...These companies are going to face some tough competion...!!!!

12. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

I think it will be a balance fight. These company also have cheap product. and XiaoMi UI is not as pretty as Google Android L. But whatever the outcome is, India will be Google/Android all over. I know one of nokia last strong point is India, nokia will be very lost in this market. and bb also claiming it's strong in india, bb will be very lost too.

7. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

This is the benefit for India of having big guys in Google, MS from India. India is a very big emerging market.

8. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

I love the idea. Decent low cost smartphones that are supported by Google. That means more people will be able to buy smartphones, and those smartphones will have good quality and the latest version of Android.

10. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

I think we should expect the software/update quality equal to NEXUS quality. This will be very big. The death of nokia (nokia still sell lots of cheap phone in India) & bb (Z3? BB OS7 device?) in India is very close. I believe we see history in the making. i.e Android will reach 2 billion phone / year in 2016.

9. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Will these OEMs stop making their own phones with their crap software on them and just focus on android one?

13. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

"These" companies use stock Android on their phones, unlike Chinese OEMs. If you mean to say that stock Android is crap then...

15. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Oh I thought its like overlays like huawei emotion etc. But my point is will they just make android one phones or android one + their normal phones?

14. gaara6775

Posts: 738; Member since: May 20, 2014

Its gonna be Clash of Titans between Android one devices vs Xiaomi. It will be interesting to see a worthy opponent to Redmi 1S . bring it on Google, let's see what you got for us xD

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