Google once again goes back to 2009, this time to promote the Pixel 3a



Knocking the Apple iPhone in an advertisement for lacking a feature found on an Android handset dates back to 2009. Those of you old enough to remember (including yours truly) might recall Motorola's DROID Does television commercials. These spots actually listed a number of features found on the Motorola DROID that were not on the iPhone 3GS, such as a QWERTY keyboard (as bad as the one on the OG DROID was), lack of multitasking, a 5MP rear camera with flash, and interchangeable batteries (!) to name a few. The tag line was a winner; "Everything iDon't, DROID Does." The Motorola DROID, the first phone driven by Android 2.0, led the way for Android's subsequent world domination of the smartphone market.

This year, Google has repeated this theme with the Pixel 3 and more recently the Pixel 3a. Back in February, the company ran an ad that compared a photo taken in the dark by a Pixel 3 using Night Sight with a similar picture from Phone X. Of course, Phone X was the Apple iPhone XS, which was confirmed by the fine print in the ad itself. And the comparison showed how using Night Sight on the Pixel 3 allowed a photo to show facial features instead of just a dark silhouette.


Last week, Google introduced the mid-range Pixel 3a and Pixel 3a XL. Priced at $399 and $479 respectively, the new handsets offer the same rear camera setup found on the high-end Pixel 3 and Pixel 3 XL. So now Google can go after the iPhone not only with Night Sight, but also with the cost of its new phones. 9to5 Google published late Friday a photo of a billboard that was put up in Washington D.C. near a local Apple Store. The sign shows the results of a picture taken with "Phone X" (again, the iPhone XS) and the same shot snapped on a Pixel 3a using Night Sight. On the bottom of the Phone X photo is the price of the device, $999. On the bottom of the image snapped by the Pixel 3a is its price, $399.


The point of these ads is that if you use your phone mostly for photography, why spend all that money for an iPhone XS when the Pixel 3a will take better low-light shots for 60% less.

FEATURED VIDEO

16 Comments

1. IT-Engineer

Posts: 546; Member since: Feb 26, 2015

That's a smart and subtle ad.

2. Tech-shake

Posts: 213; Member since: Nov 14, 2016

I swear the author baths in Appleā€™s delusion. This is such a common industry practice even Apple does. Just YouTube switch to iPhone ads and see all the comparisons Apple makes!

3. Whitedot

Posts: 817; Member since: Sep 26, 2017

You article headlines are irrelevant. There is simply no scrutiny. It is simple comparison of the phone that costs x2.5 less yet kicking the phones ass that cost $999 in the night mode. This is actually a very substantial message to an apple and all apple fan base saying: "HEy guys, you being ripped off big time. " Proof is in the puding as they say.

4. Fred3

Posts: 535; Member since: Jan 16, 2018

I'm starting to think their hardware teams either live in a cave or just refuse to listen to their die hard fan base.

5. Cheezwiz

Posts: 500; Member since: Dec 29, 2014

I bought the Pixel 3a XL. The camera is the real deal. It's by FAR the best camera you'll find on anything that isn't a full flagship (and it beats many of those too).

6. lyndon420

Posts: 6793; Member since: Jul 11, 2012

The HTC Dream/G1 had the best qwerty keyboard ever on a phone as far as I know.

7. Alan01

Posts: 619; Member since: Mar 21, 2012

Droid 4 had a great QWERTY. Alan

9. TBomb

Posts: 1505; Member since: Dec 28, 2012

I really like the LG Ally keyboard. That thing was hotfire.

8. ahmadkun

Posts: 591; Member since: May 02, 2016

we know it's hard to see that against your iDol but you have to deal with it

10. iloveapps

Posts: 855; Member since: Mar 21, 2019

Seems google in desperate move just like any other android devices to knock down apple.

12. Back_from_beyond

Posts: 1423; Member since: Sep 04, 2015

So any time Apple has resorted to the same marketing technique they must've been desperate too.

11. dvlprr

Posts: 69; Member since: May 08, 2019

Probably Taken on a DSLR and Edited In Photoshop. I Know Pixels Take Great Pictures But The Brighter Image Doesn't Look Like It Was Taken On a Pixel. Imo. And They Don't Advertise Different Scenarios, Because iPhones Take Great Pictures As Well. iPhone XS Was Released Before iPhone XS and Apple Didn't Advertise Any Night Mode, So This Isn't a Particularly Fair Comparison. I'd Make More Sense If They Compared To Huawei's Night Mode, But They Didn't Because Huawei's Night Mode Is Much Better Than Night Sight.

13. Back_from_beyond

Posts: 1423; Member since: Sep 04, 2015

Apple has previously praised their low light photography capability, but they're clearly behind. Huawei's Night mode isn't better than Night Sight either, but it's quite a lot better than the iPhone's low light capability.

14. NarutoKage14

Posts: 1324; Member since: Aug 31, 2016

I saw this same advertisement in San Francisco which is a city that Apple heavily targets for ads.

16. ssallen

Posts: 193; Member since: Oct 06, 2017

Maybe Alan would have preferred: Phone Xs 4GB RAM $999 Pixel 3a 4GB RAM $399

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.