Google's new ad pushes camera feature the Pixel has and the iPhone doesn't



Night Sight is a feature on Google's Pixel handsets. With Night Sight enabled, users can snap pictures under low-light conditions without flash, and the end result is a photograph that makes the subject and background visible. A tweet from Google's VP of Product Marketing, Marvin Chow (via 9to5Google), reveals how the company plans on using Night Sight in a new ad campaign against the Apple iPhone.

Chow's tweet included a split screen image showing a scene photographed with the iPhone XS at left, and a Night Sight enhanced Pixel 3 XL on the right. While the picture taken with Apple's handset (identified as Phone X, wink, wink) is dark and doesn't allow any identifying characteristics to be seen, the same picture snapped with Google's phone using Night Sight allows those viewing the picture to clearly see the subject and the background. The difference is that the photo from the Pixel 3 is a usable one; the one snapped by Phone X would probably go right into the trash bin.

Because Night Sight was pushed out by Google and did not come with the Pixel 3 out of the box, Google didn't start advertising it until late November (view the ad by tapping on the video at the top of this article). Other manufacturers offer a similar technology for their phones, including Nightscape, found on the OnePlus 6T and OnePlus 6. We wouldn't be surprised to see Apple introduce its own low-light enhancement feature in the near future.

Google compares a photo from the iPhone XS to the same scene shot using Night Sight on the Pixel 3

Google compares a photo from the iPhone XS to the same scene shot using Night Sight on the Pixel 3

FEATURED VIDEO

24 Comments

1. ahmadkun

Posts: 536; Member since: May 02, 2016

I heard once that Google has done some Magic to get this " Night Sight " Man this sh*t is mad as much as i hated the P3XL

2. ahmadkun

Posts: 536; Member since: May 02, 2016

such a great camera in a super ugly phone.. what a waste

19. worldpeace

Posts: 3099; Member since: Apr 15, 2016

GCam port FTW..

3. ahmadkun

Posts: 536; Member since: May 02, 2016

did you notice that they wrote "Phone X" not "iPhone X" and then they wrote ( this picture shot on an iPhone XS )

10. tuminatr

Posts: 1104; Member since: Feb 23, 2009

probably on purpose

4. osterrich21

Posts: 186; Member since: Apr 14, 2017

Talking about Apple's camera see "shot on iPhone" film likely isn't - in Gsmarena

5. darkkjedii

Posts: 30830; Member since: Feb 05, 2011

Google is killing it with image processing right now. Not a fan of the Pixel look, but that camera is beast.

6. _deeuk

Posts: 48; Member since: Nov 06, 2018

Agreed

13. dimas

Posts: 3286; Member since: Jul 22, 2014

16. darkkjedii

Posts: 30830; Member since: Feb 05, 2011

Right on yo. I’ll check it out.

7. osterrich21

Posts: 186; Member since: Apr 14, 2017

Why the IPhone Xs had 9.3 meanwhile the Pixel 3 had 9 In Phone Arena's reviews?

8. Subie

Posts: 2295; Member since: Aug 01, 2015

There is more to a smartphone than just the camera. IMO .3 difference in a PA score is negligible. And both phones were reviewed quite favorably.

14. dimas

Posts: 3286; Member since: Jul 22, 2014

@osterrich21 First time to see PA reviews?

9. KickRocks

Posts: 265; Member since: Mar 22, 2011

Pixel 3 XL is a camera BEAST!!! WGAF how it looks, in a damn case anyway.

15. cmdacos

Posts: 3871; Member since: Nov 01, 2016

How does a case eliminate the bucket unibrow?

11. syntaxlord

Posts: 239; Member since: Oct 01, 2018

The photo taken with the iPhone probably wasn't even properly exposed

12. PHYCLOPSH

Posts: 637; Member since: Jun 28, 2014

I absolutely love the Gcam 6 port on my LG V35, Nightsight works great and I can still enjoy all the flagship features a Pixel 3 lacks. Just make sure to use Pixel II XL (Taimen) Input model in settings on LG phones for accurate color processing.

22. rsiders

Posts: 1886; Member since: Nov 17, 2011

So it works on non Android Pie devices? Very nice. Maybe I'll give it a try on my V30.

23. PHYCLOPSH

Posts: 637; Member since: Jun 28, 2014

Yup, go over to XDA to find it. I believe a user by the name of cstark27 lead development of the LG port.

17. CreeDiddy

Posts: 2125; Member since: Nov 04, 2011

My mother in law has the Pixel 3 and I must say it’s an average phone at best. Call reception is poor. The night mode is not all that. I tried using it and their is a lot of noise in the pictures i took in night sight mode. I wasn’t that impressed.

18. Aruminiumaian

Posts: 209; Member since: Jul 22, 2017

It may sound odd, but try using modded Google Camera that supports long exposure/slow shutter instead. It basically does the same thing as Night Sight except it uses lower exposure value(so you get more controlled highlight and less noise) and can output RAW+JPEG since it's based on regular HDR+.

20. tokuzumi

Posts: 1821; Member since: Aug 27, 2009

Night Sight is legit. My 2016 Pixel takes some awesome night shots with it. I can only imagine the 2 and 3 will do a little better, due to the OIS hardware. Samsung and Apple will catch up and bring something similar to the masses.

21. rsiders

Posts: 1886; Member since: Nov 17, 2011

Cute Google except most modern flagships expose correctly for flash these days. And if that's the case why even include a flash at all? Most people are going to use the flash at some point in very low light situations and their photos will be just fine.

24. prayastha

Posts: 5; Member since: Jan 22, 2018

Flash photography sucks unless the light is bounced off some other source.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.