Google's new ad pushes camera feature the Pixel has and the iPhone doesn't



Night Sight is a feature on Google's Pixel handsets. With Night Sight enabled, users can snap pictures under low-light conditions without flash, and the end result is a photograph that makes the subject and background visible. A tweet from Google's VP of Product Marketing, Marvin Chow (via 9to5Google), reveals how the company plans on using Night Sight in a new ad campaign against the Apple iPhone.

Chow's tweet included a split screen image showing a scene photographed with the iPhone XS at left, and a Night Sight enhanced Pixel 3 XL on the right. While the picture taken with Apple's handset (identified as Phone X, wink, wink) is dark and doesn't allow any identifying characteristics to be seen, the same picture snapped with Google's phone using Night Sight allows those viewing the picture to clearly see the subject and the background. The difference is that the photo from the Pixel 3 is a usable one; the one snapped by Phone X would probably go right into the trash bin.

Because Night Sight was pushed out by Google and did not come with the Pixel 3 out of the box, Google didn't start advertising it until late November (view the ad by tapping on the video at the top of this article). Other manufacturers offer a similar technology for their phones, including Nightscape, found on the OnePlus 6T and OnePlus 6. We wouldn't be surprised to see Apple introduce its own low-light enhancement feature in the near future.

Related phones

Pixel 3

PhoneArena Score:

9.0

User Score:

8.3
  • Display 5.5 inches 2160 x 1080 pixels
  • Camera 12.2 MP (Single camera) 8 MP front
  • Hardware Qualcomm Snapdragon 845 4GB RAM
  • Storage 64GB, not expandable
  • Battery 2915 mAh
  • OS Android 11
Pixel 3 XL

PhoneArena Score:

9.0

User Score:

8.0
  • Display 6.3 inches 2960 x 1440 pixels
  • Camera 12.2 MP (Single camera) 8 MP front
  • Hardware Qualcomm Snapdragon 845 4GB RAM
  • Storage 64GB, not expandable
  • Battery 3430 mAh
  • OS Android 11
iPhone XS

PhoneArena Score:

9.3

User Score:

9.5
  • Display 5.8 inches 2436 x 1125 pixels
  • Camera 12 MP (Dual camera) 7 MP front
  • Hardware Apple A12 Bionic 4GB RAM
  • Storage 64GB, not expandable
  • Battery 2659 mAh
  • OS iOS 14.x

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless