Updating the search results for a specific product, Google has tried to localize the shopping experience with Google Shopping. Enter the name of a product and you might find an ad from a local merchant. The ad might have a link to the retailer's website where you can look at the product before visiting the actual store. On Google's commerce blog, they give an example of how someone looking at some fragrance might find a link to a local store where he can check pricing, availability, see similar items, get the hours of the brick and mortar store, and call it if necessary.
The product information including pricing and availability come from the Google Merchant Center, which gets information directly from retailers. The same retailers pay for the Product Listing Ads on a cost per click basis. Right now, this detailed information is available for a limited number of retailers, but on the Google Commerce site there is a form retailers can fill out to be included in the local shopping service.
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The new focus on local retailers should help both the retailers and the customers who might want to use Google to find local stores that carry a product. This way the actual transaction can be done at a store near the buyer so that the product can be seen up close and physical before it is purchased.
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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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