Galaxy S9 and S9+ pre-orders off to a slow start on Samsung's home turf

Galaxy S9 and S9+ pre-orders off to a slow start on Samsung's home turf
Despite pretty confident statements coming from Samsung's DJ Koj earlier this week, it appears that the company's new flagships, the Galaxy S9 and S9+ haven't been received with too much enthusiasm in some markets.

South Korea is one of Samsung's most important markets and, usually, when a product is popular on its home turf, it ends up being successful in many other major markets. Unfortunately, it's not the case with the Galaxy S9 and S9+, at least not yet.

According to industry watchers cited by SamMobile, Galaxy S9 pre-orders in South Korea fall short of Samsung's expectations in the first six hours after they opened to customers. Apparently, many customers ask about Samsung's new flagships, but pre-orders are “a tad smaller” than last year, a rep of a local carrier was quoted saying.

Although it's too early to draw any conclusions, information coming from South Korea through various channels point to a lower number of pre-orders for both Samsung's flagships when compared with last year's Galaxy S8 and S8+.

Still, Galaxy S9/S9+ pre-orders could pick up in the coming days, as Samsung is now greasing those big gears of its marketing machine. Things can definitely improve down the line, so we'll keep an eye out on how things go for Samsung's new flagships.

Related phones

Galaxy S9
  • Display 5.8" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(31h talk time)
Galaxy S9+
  • Display 6.2" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh(35h talk time)



1. Subpixel

Posts: 51; Member since: Feb 22, 2018

Let they be punished for the high prices. I'd rather buy a midranger like Nokia, Motorola or even Xiaomi.

10. androiduser

Posts: 510; Member since: Jun 18, 2014

The galaxy s9 is a big failure, the exynos variant has performed really badly in some benchmarks and the there isnt a lot of upgrades from the s8, dual aperture is the biggest upgrade but theres no other upgrade to the camera besides that, stereo speakers is the next big upgrade but theyre not that great.. and the third upgrade is the new front camera animations and all that other stuff, is it worth to spend the extra money on the galaxy s9? Hell no its not but if youre a rich person you might as well buy it since its still slightly better than the s8 and price wont matter to you. The best phones this year in my opinion are gonna be the htc u12, oneplus 6, asus zenfone 5z, xioami mi7 and mi mix 2. Maybe lg g7 and v35 too, and of course the king of phablets the galaxy note 9! The nokia 8 sirroco is also a failure for several reasons, the design is amazing and it has an oled display but the price is high, it has last years processor and is very uncomfortable to use! The xperia xz2 is over 11mm thick and the battery isnt even big and it has an lcd display and 4gb of ram, sure it is a great phone but theres a lot of competition this year and htc has a chance to bounce back.

2. midan

Posts: 2971; Member since: Oct 09, 2017

They are buying iPhone X "In Q4 2017 last year, the quarter in which the iPhone X went on sale, Apple’s market share was up 3.3% to 28.3%, while Samsung was down a staggering 9% to record less than half the South Korean market, just 46.0%."

4. midan

Posts: 2971; Member since: Oct 09, 2017

They did big mistake by having same design. There's less and less reasons for anyone to upgrade phones and design is one of the biggest. Samsung would have needed phone like iPhone X, something completely different next to their S9, just like Apple did by offering three phones.

8. EvilAPi

Posts: 116; Member since: Sep 25, 2017

At least both Samsung and Sony don't have a "trendy" notch.

29. Trex95

Posts: 2383; Member since: Mar 03, 2013

Sony has big bezelnotch.

9. theunspoken

Posts: 310; Member since: Jul 06, 2017

The something different is Samsung Galaxy X and not S9, S9 is somewhat similar to an iPhone 8

33. ChippyS11

Posts: 1; Member since: Mar 04, 2018

Apple had the same ugly design for years. It's about time they changed it. Samsung's design is beautiful and it's not what I would a old design, so why change it this early.

5. HillaryClinton2020

Posts: 191; Member since: Feb 08, 2017

rich people will pick Apple, android fans who hate Apple won't pick an overpriced stuff

11. androiduser

Posts: 510; Member since: Jun 18, 2014

Apple is for ppl that like to spend more and get less.

16. Ibiza

Posts: 14; Member since: Jun 01, 2017

You are neither rich nor an android fan . Bad luck hilly

7. Bozzor

Posts: 248; Member since: May 02, 2012

A very worrying trend, given how aggresively Samsung priced these devices and simply how good they seem. But the S8 series is still an amazing phone and more than enough for the vast majority of people - hell, even the S7 and like the S6 will keep everyone who doesn't do VR or high end games happy: both still have perfectly usable cameras for FB and Instagram posts.

12. nodes

Posts: 1160; Member since: Mar 06, 2014

many don't like the price increase, Samsung. don't be like Apple, first you differentiate the small and big brothers, and then price. price increase is fine if the changes are big, S9s look exactly like S8. it surely won't past S8 in term of sales.

17. darkkjedii

Posts: 31258; Member since: Feb 05, 2011

Note 10 for sure for me. Note 9 is a possibility. The Note 8 is too damn good, to give up right now. I can't see myself parting with it, and that heavenly S-Pen.

24. BuffaloSouce unregistered

Shocker...why even post if you just write the same junk every day

28. darkkjedii

Posts: 31258; Member since: Feb 05, 2011

Because I can fool, now get lost puppy.

18. jrhAR

Posts: 25; Member since: Dec 11, 2017

I ordered an S9+ today, after being an iPhone user since the 3Gs. I've had a 6S for 2.5 years, but I was disappointed at Apple’s offerings last fall. I felt like Apple dragged its feet with OLED screens, I didn’t like the notch or the price, and Face ID seemed more like a distraction than an innovation. I’ve also been irritated by the iOS 11 issues. I was also disappointed at Google’s Pixel 2 line, the great camera notwithstanding, due to all its issues. I was waiting to see if the Galaxy S9 had things I felt were missing from the 8, like a lowered fingerprint reader and stereo speakers, and the 9 does. I’ve also been pleased at its very favorable review by DisplayMate. However, I couldn’t care less about AR Emojis and I don’t plan to use super slo-mo much either. I will miss some of the features that make iOS so usable, and I haven’t found good Android counterparts yet for some of the iOS apps I’ve been using, but I’m going to try anyway. If I don’t like it, I can always go back in a couple of years. :)

21. darkkjedii

Posts: 31258; Member since: Feb 05, 2011

You ordered an awesome phone.

23. Man_Utd

Posts: 188; Member since: Feb 03, 2015

I would agree with a lot of your comments. The Pixel 2 has a great camera but doesn't have the greatest HW package. However, they do get more frequent SW updates than the Samsung phones. If I could change one thing about Samsung phones, it would be on the SW side. Pixel SW + S9 HW = awesomeness! When you do get your S9+, try out Samsung Pay. To this day, I still get people who are amazed by it.

26. dreyfus

Posts: 22; Member since: Feb 24, 2015

I'm upgrading my regular S7 this year. Until the Unpacked event I was considering taking the S9+ but now I'm planning to get the Note8.

32. Bozzor

Posts: 248; Member since: May 02, 2012

The scary thing here is that the S9/S9+ has been priced reasonably fairly in Korea, so this is not a great sign indeed for demand. The trouble is that for most people, the S8/S8+ are much cheaper now and more than capable enough in terms of overall performance and especially the camera. I had a play with both the S9 and + today: really nice, great stereo speakers, amazing screen, and cameras are truly excellent. But whilst a fraction better than the S8, the difference is hardly worth an upgrade except for diehard fans and those who must have the latest and greatest. That is the problem these phone companies face: the flagships of 2016 are still more than enough for most people...

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