First OnePlus device coming in Q2 2014, will rival the Apple iPhone’s design

First OnePlus device coming in Q2 2014, will rival the Apple iPhone’s design
OnePlus, the company headed by ex-Oppo VP, Pete Lau, has let some more information about its upcoming phone loose. Dubbed the OnePlus One, the device is expected to come sometime in Q2 this year, and the CEO talked at some length about what OnePlus is all about, and the goals it has set in front of itself. In Lau’s words, OnePlus will focus extensively on things like product design and leverage opportunities provided by an increasingly relevant e-commerce model, much alike to competitors like Xiaomi. In fact, design is so essential to the former Oppo executive, that he felt confident that the OnePlus One will rival most any smartphone currently on the market, appearance wise:

Details surrounding the OnePlus One are still pretty scarce, though Lau did point out that its device will be 4G LTE-enabled, and it’ll run a lightweight version of CyanogenMod. What’s more, CyanogenMod’s founder Steve Kondik also appeared on stage and made it clear that the OnePlus One won’t run the typical CM experience:

Just what these new features might be remains to be seen.

On the whole, and much unlike most major manufacturers today, OnePlus doesn’t seem interested in a creating a product for the mass market, at least not just yet. Instead, it appears that the company will be targeting the power user niche, or those who “never settle”, as Lau calls them. This all sounds pretty interesting, especially for those among us who have been craving something a tad more distinguished and unique. That said, this sure isn’t the first time we’re sweet-talked into paying attention, only to be disappointed at a later date.

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