Facebook plans on adding larger vertical videos to its mobile news feed

Facebook plans on adding larger vertical videos to its mobile news feed
Studies done by Facebook show that people have a tendency to watch videos longer on the site when they are presented in a vertical format. In addition, users are more likely to enable the sound while watching a Facebook video in the vertical orientation. As a result, the social-media app will send out an update that will allow Facebook to display a larger portion of each vertical video shown on a user's mobile news feed.

Before the update, vertical videos were seen in a series of squares which the user would have to click on to see in a vertical format. Videos, ads and live broadcasts that have been made to be viewed in a vertical orientation will now appear this way on iOS and Android devices.

Once iOS and Android devices receive the update, vertical videos will be seen in a 2:3 aspect ratio (as opposed to 1:1) without the user having to expand the size of the video on the screen. But that means that the vertical videos won't take up the entire screen the way they do in Snapchat. There is a way to view a full-screen vertical video in Facebook. Click on the video in your feed, and then click on the expanded video; lastly, click on the arrows on the upper right corner of the screen and you should be viewing a full-screen vertical video.

While Facebook is getting behind vertical videos, it still isn't offering as much support in this area as Snapchat does. It was the latter's use of the format that had other social media apps and video streamers looking at supporting it too. The update is expected to be sent out in a few weeks. Besides Facebook users, advertisers are also looking forward to the change since it might lead consumers to view more ads, and have the sound on.

source: MarketingLand via Mashable



1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Facebook needs to optimize it's friggin app first.

3. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Couldn't agree more, it eats resources like there's no tomorrow.

2. Martineverest

Posts: 521; Member since: Oct 27, 2015

facebook is becoming a threat to youtube ang entire alphabet

4. hillaryisacriminal

Posts: 242; Member since: Aug 26, 2016

facebook is a type of malware and adware which slows down your'e system in order to gather your'e personal info to serve you with best ads .

9. YOURDADkid unregistered

Absolutely correct Criminal Hillary!

5. deewinc

Posts: 455; Member since: Feb 21, 2013

I hate vertical videos,

6. surethom

Posts: 1729; Member since: Mar 04, 2009

I hate portrait videos, why are people still stupid enough to record portrait videos, TVS, monitors are all landscape, they need lessons on using a mobile.

7. steodoreben

Posts: 379; Member since: Sep 26, 2013

I hate how Facebook copied Hi5, Periscope, Plurk, Snapchat, Twitter, and etc. Are there any way to sue them? The picture quality (resolution) after someone uploaded a photos on Facebook always gave me cancer.

8. YOURDADkid unregistered

WTF! First you make FaceBook app better and smooth and then think of anything else. FaceBook app is worst app ever!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.