Top executive says Disney-Apple merger could have taken place had Steve Jobs not died

Top executive says Disney-Apple merger could have taken place had Steve Jobs not died
You know the story. Guy meets girl and there is an attraction. The guy is into technology, loves smartphones and mobile devices, and is culturally liberal. The gal is into entertainment, the theater, theme parks and is also liberal. Both love money and there is an undeniable connection between them. But for one reason or another, the two never get together and both can only look back and wonder, "what if?" This is actually the story of two huge companies, Apple and Disney.

In an excerpt from his autobiography, which was published in Vanity Fair (via CNBC), Disney CEO Bob Iger says that if Apple co-founder and CEO Steve Jobs not succumbed to cancer in 2011, Iger would have talks with Jobs about merging their companies. An Apple-Disney merger has been rumored for years and earlier in 2019, Wall Street analysts were pitching the idea on television.

One connection between the two companies was Steve Jobs. After being kicked out of Apple by his hand-picked successor John Sculley, Jobs invested in Pixar and eventually became CEO. Jobs did not get along with then-Disney chief Michael Eisner and it wasn't until Eisner was replaced by Iger that the relationship between Disney and Jobs grew warmer. Disney eventually purchased Pixar for $7.4 billion in 2006; this resulted in Jobs and his estate becoming the largest Disney shareholder for a number of years. It also gave Jobs a seat on the Disney board.

Congress and the DOJ would certainly try to block an Apple-Disney merger


A combined Apple-Disney would allow each of the companies to benefit from the expertise of the other. Couldn't you just imagine a Disney-themed Apple Store selling iPhones, iPads, and AirPods inside Disney's parks to millions of captive tourists each year? And who knows what amazing rides and experiences Apple's technology could bring to the Disney parks. Apple would transform before Wall Street's eyes into a media company whose valuation would no longer depend solely on how well a certain device sells.


But there are plenty of issues that would make an Apple-Disney merger impossible to pull off. With the tech giant valued at $1 trillion and Disney at $245 billion, combining the two firms would lead to the largest merger of all time. That could create a pitchfork and torch mentality in Congress and certainly, the Department of Justice would need to sign off on such a deal as far as antitrust implications go. Washington has already railed against companies like Apple, Google, Facebook and Amazon for growing too large.


Iger left Apple's Board of Directors last week after the company announced pricing and a launch date for Apple TV+. The latter will compete with Disney+, the entertainment giant's own video streaming service that is expected to launch on November 12th. Apple's own streaming service will debut on November 1st. And while Apple has entered the entertainment industry with offerings like iTunes, Apple TV+ and Apple Music, Disney has stuck its toe into the technology waters every now and then. Back in 2017, we told you that the House of Mouse was working on over-the-air charging. This would allow someone to walk into a room and have their devices charged wirelessly.

Every now and then, you'll hear rumors about an Apple-Disney merger. And yes, such a marriage could still make sense for both firms. But it appears that the best chance of such a transaction taking place was lost with the untimely death of Steve Jobs nearly eight years ago.

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8 Comments

1. AngelicusMaximus

Posts: 730; Member since: Dec 20, 2017

Sure, the DOJ would have a problem with this now, but if this was happening in the timeframe being discussed in the article (10 years ago) , the process likely would have been a lot smoother for the interested parties.

2. TBomb

Posts: 1572; Member since: Dec 28, 2012

Let's be happy it didn't happen. Nothing against either company, but it would be wayyy to big of a company. People think Google has a lot of control? Imagine a Dapple...

5. AngelicusMaximus

Posts: 730; Member since: Dec 20, 2017

Agreed. They both found ways to be hugely successful without this happening, so I'm glad it didn't either.

7. Brewski

Posts: 710; Member since: Jun 05, 2012

Dapple? I prefer Asney

3. Imaxxacre

Posts: 76; Member since: Aug 23, 2009

I've always said that Apple is the Disney of electronics, and this sort of solidifies that assertion.

4. oldskool50 unregistered

I seriously doubt it. You can make up anything after Steve jobs is dead. Steve never mentioned joining with Disney. EVER! When Steve was the majority owner of PIXAR, it was Steve's answer to Disney; until Disney bought out part of the company. The worse thing that happened to PIXAR, was Disney and that would have been the worse relationship for Apple. Tim Cook knows this, which is why under his watch it will never happen. Once he is on the unemployment line in 2021, then Disney will swoop in like a vulture, and then Apple is gonna go the way of Nokia. Disney is not that same cool caring company that it was under Elias Disney. Disney is now like Comcast, but using the Mickey mascot as a wolf in sheep clothing situation.

8. SealBeachBum

Posts: 8; Member since: Sep 18, 2014

Ah, we missed out on a Walled Garden section of Disneyland.

9. shonasof

Posts: 32; Member since: Mar 18, 2019

Don't worry. That's what Disney Plus is for.

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