Data usage up on T-Mobile and AT&T, down on Sprint and Verizon

Data usage up on T-Mobile and AT&T, down on Sprint and Verizon
Fierce Wireless and NPD Connected Intelligence have been keeping track of the data used by customers of the four major U.S. carriers. A chart was produced and over the six months ended in September, both T-Mobile and AT&T customers have been increasing the amount of data that they consume. Verizon customers have been using less data while Sprint customers seem to have turned off their phones except to make calls.

Sprint customers averaged .68GB of data use in September. That is down sharply from the leading 1.4GB the carrier's customers averaged in May. That might seem surprising considering the unlimited data plan offered by the nation's third largest carrier. Sure, the vast majority of Sprint customers are using a 3G pipeline, but it still is all you can eat.

Speaking of all you can eat, T-Mobile's decision to bring back unlimited data is probably behind its customers' surging data use. Back in April, T-Mobile customers were using about 1.2GB of data on average. After a decline to .80GB on average in June, the data usage has bounced higher. The nation's fourth largest carrier started offering unlimited data on September 5th, but even before then, data usage was rising toward September's reading of 1.09GB used by T-Mobile customers on average.

Despite added LTE coverage, Verizon customers have drastically reduced their use of data from just under 1GB on average in April to September's average of .59 GB. Perhaps Verizon customers have been using Wi-Fi more and cut back on data usage since the carrier's Share Everything plans started June 28th. That seems to coincide with the start of the data usage decline on the nation's largest mobile operator. Lastly, AT&T's customers have started using a little more data with the average customer eating .89GB of data in September, good enough for second after T-Mobile. Back in April, AT&T customers had the lowest average with just under .60GB of data consumed on average.

Separate figures were computed for Apple iPhone owners in September and the average user of the iconic smartphone used 1.58GB  of data on Verizon, 1.35GB on AT&T, .72GB on Sprint and .19GB on T-Mobile. The latter figure is based on about 1 million unlocked Apple iPhone units that run on T-Mobile's pipeline. Eliminating that figure, it is obvious that iPhone users consume more data than the average smartphone user.

source: FierceWireless


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29 Comments

1. gallitoking

Posts: 4721; Member since: May 17, 2011

well in part because ATT and T-Mo have the best phone line up.. so far

2. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

iDisagree, I just checked my Data usage on Verizon's website and I am up so far to 33GB's and I still have almost two weeks remaining on my current cycle. Besides, we have RAZR's, MAXX's, HD's, GSIII's, soon to have Note II's and we even have iCandy for the "other folks"".

4. ajac09

Posts: 1482; Member since: Sep 30, 2009

just becasue yours is up doesnt mean others arent down.. you do realize its a TOTAL and not just you? Well a total of an average.

11. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

It's not [just me]?? My bad. Well, at least we know mine is 'up'.....

6. XPERIA-KNIGHT unregistered

LOOOOOOOL Papinyc 33GB's?? sounds like me hahaha

12. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

LOL.... what's up with these newbies??

16. XPERIA-KNIGHT unregistered

hahahaaha......i dont know man :)

17. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Maybe other people have some real life?

18. XPERIA-KNIGHT unregistered

I know that man we're just playing dont be so mad

19. eisenbricher

Posts: 973; Member since: Aug 09, 2012

np :) I consume more data just that not on phone. No good plans here ~

7. .GsmArena.

Posts: 5; Member since: Oct 23, 2012

Same here to, but have unlimited data.

32. networkdood

Posts: 6330; Member since: Mar 31, 2010

I have Verizon - AT&T has been better for some time, but VZW has caught up with their new WIN 8 phones and phablets....I use 5GB a mnth, but I work a lot, too.

36. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Yeah, that guy is just bitter (like a scorned woman left at the altar)!!

3. eDiesel

Posts: 142; Member since: Mar 17, 2012

The gsm carriers offer better 3g speeds. (hspa+) cdma speeds are junk. My throttled att is faster than sprint 3g.

5. ajac09

Posts: 1482; Member since: Sep 30, 2009

reason I left sprint was due to s**tty 3g speeds. Went to Verizon at the time there phone selection SUCKED so now AT&T and glad I did 3g 4g great devices.

14. theo14461 unregistered

I agree, at least I can get AT&T's HSPA+ if I lose LTE, unlike Verizon, it drops to their slow 3G.

33. networkdood

Posts: 6330; Member since: Mar 31, 2010

Yep, I am glad VZW upg my network - 3G CDMA is kayrap....

8. Nadr1212

Posts: 741; Member since: Sep 22, 2012

It is such a waste for people not to use something that they have the LEGAL RIGHT to use, EVEN If you're on a 2G Network pipeline!!!!!!!!!!!!

13. michcarguy

Posts: 11; Member since: Sep 26, 2009

No one has a legal right to a network except for the carrier who owns them. They can kick you off or limit to any network any time they want. (Of course, not charge you for tho)

26. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Yeah. GSM is a much better technology than CDMA. I'm definitely using T-Mobile next. No doubt about it. They have close to the same coverage as Sprint and awesome HSPA+ coverage near my location. AT&T is full of jerks, they cost WAY too much, and they have the highest rate of dropped calls, so... nope. lol

28. young0ne

Posts: 32; Member since: Jul 28, 2012

I beg to differ with you on GSM is better than CDMA. I think GSM is good for data but that's it.

29. kshell1

Posts: 1143; Member since: Oct 05, 2011

I love my gs3 on tmo. fast phone+fast speeds. mmmmm

40. christony1120

Posts: 65; Member since: Dec 07, 2010

Probably ATT but definitely not T-mobile

9. MartyK

Posts: 1043; Member since: Apr 11, 2012

The problem is Wi-Fi; heck, it's every where...lol

10. mas11

Posts: 1034; Member since: Mar 30, 2012

Screw limited data, it's one thing to throttle it's another to make 2GB the norm.

15. GeekMovement unregistered

Sprint network seems to depend on where I go. Most of the time it is incredibly slow which is why I get annoyed when friends with iPhones are like hey let's see which of our phones can find this location faster. Turns out they're with Verizon... yeah right.

20. Malique001

Posts: 58; Member since: Jun 08, 2012

I find it amusing that my sister and I used a total of 13GB last cycle n Verizon's data usage went down

22. Skabones

Posts: 3; Member since: Oct 15, 2012

I knew those Share Everything plans were bad news. Is Verizon only interested in collecting overage charges and keeping network traffic down? To what end?

41. christony1120

Posts: 65; Member since: Dec 07, 2010

It feels good having unlimited data on Verizon

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