Dare To Live Windows Phone starts on London's West End
If a challenger loses, he is required to take on a dare offered up by the Windows Phone team, like tightrope walking. Besides a heaping dose of humiliation, the losers also receive a "DARED" Windows Phone shirt. FYI, the Windows Phone model used in the challenge was a white Nokia Lumia 800. If you're in the U.K. and want to participate in the challenge, check the sourcelink for the schedule.
source: WindowsPhone via WPCentral