Samsung calls Nokia’s “Blown away by Lumia” campaign “clearly unethical”

Samsung calls Nokia’s “Blown away by Lumia” campaign “clearly unethical”
While here in the US we are accustomed to the #SmokedByWindowsPhone campaign promoting the Nokia Lumia 900 and the Windows Phone operating system, there are various iterations of the same marketing campaign around the world. In India it is called “Blown away by Lumia” and features the Nokia Lumia 800 handset facing off against a variety of handsets popular in that region.

Just like the heaps of videos we have already seen, Nokia has uploaded various Blown away by Lumia spots to the web. Samsung has now made a statement claiming, “The campaign is clearly unethical”. The Korean-based manufacturer, who is believed to have recently dethroned Nokia as the largest smartphone manufacturer in India, feels that the majority of ads unfairly target its devices.

Viral Oza, Nokia India’s Director of Marketing, points out that the challenge is completely voluntary and held in public places. He said, “This challenge has not been created to target competition but to highlight the social media capabilities of the device.” He also added that the Nielsen validated the campaign and the Lumia 800 won 94% of the 104 challenges.

So what do you think? Does Samsung have a legitimate gripe or should someone call the ‘waambulance’?

source: The Times of India

Related phones

Lumia 800
  • Display 3.7" 480 x 800 pixels
  • Camera 8 MP
  • Processor Qualcomm Snapdragon S2, Single core, 1400 MHz
  • Storage 16 GB
  • Battery 1450 mAh(9.50h 3G talk time)



1. davecann2

Posts: 460; Member since: Mar 15, 2011

I bet the Apple haters on this site will find a way to blame Apple or FoxxCon.

4. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

That didn't take long for an iDiot to start something that wasn't going to happen. This is the same stacked deck competitions microsoft has been running in the states, like seriously why would it be any different in another country halfway around the world? Samsung stop the crying, just make kick ass phones and let those do the talking.

43. davecann2

Posts: 460; Member since: Mar 15, 2011

Actually if you read other posts my First post was spot on! Who's ths iDiot now????

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

apple wasnt even mentioned. go back to your cave.


Posts: 58; Member since: Apr 10, 2012

And stay there please, and don't resume.....

42. davecann2

Posts: 460; Member since: Mar 15, 2011

Funny how the #1 Apple hatting troll responded to my post.


Posts: 58; Member since: Apr 10, 2012

Yea one and the other.....

2. bbblader

Posts: 590; Member since: Oct 24, 2011



Posts: 58; Member since: Apr 10, 2012

Waambulance, that's abusing apple iphone "waaaaa

29. Tux4g63

Posts: 121; Member since: Oct 21, 2011

Need fries with that Waaaammmmmburger?

3. jamrockjones

Posts: 345; Member since: Oct 26, 2011

I don't see why it's unethical, maybe deceiving at most. Just because the picture went away doesn't mean that it was fully uploaded to Facebook, it could easily still be working in the background.

9. clevername

Posts: 1436; Member since: Jul 11, 2008

Nah windows phone background processes are very limited. And its really fast. Not saying Ms hasn't stacked the deck a little. At least one challenge is stacked for Ms. The weather one. They ask you to check the weather in a seemingly random place then after they win they tell you how they already had it loaded onto the start screen. The other challenges seemed legit though.


Posts: 187; Member since: Feb 10, 2012

yep that's a fact he better try one he and his phone will be blown away haha!

5. jmoita2

Posts: 930; Member since: Dec 23, 2011

Sounds like a sore loser...

39. Lucas777

Posts: 2137; Member since: Jan 06, 2011

honestly.. arent they the ones who camped out side apple stores with their own phones in australia and who repeatedly bash the iphone? talk about calling the kettle black…

6. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

It isn't unethical, it's just plain dishonest, like fine print. Smartphone Beta Test on the other hand...

7. pongkie

Posts: 663; Member since: Aug 20, 2011

samsung has windows phone too why dont they challenge nokia with it

26. rf1975

Posts: 264; Member since: Aug 01, 2011

May be Samsung feel it is unethical. I am wondering does Samsung have the word ethical in their dictionary.

8. speckledapple

Posts: 902; Member since: Sep 29, 2011

A win is a win. I think Samsung needs to grow a thicker skin in this regard as its clearly not targeting them.

31. iamcc

Posts: 1319; Member since: Oct 07, 2011

Agreed. This is very similar to the Samsung Note ad they ran... I don't get why they're bitching.


Posts: 187; Member since: Feb 10, 2012

haha i have tried that! :) and my friends were just blown away me? well i got use to it! haha haters gonna hate a win is a win i agree no unethical issues here

11. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

From the video included with this article, the Lumia is competing against a device looks like an old Samsung phone (sorry I am not very sure) and how is that even fair? My old Atrix can take a pic and upload faster than 21 second easily. Let's think about it, they compared Lumia 800 against the popular devices in a region of India. I'm pretty sure most of those devices probably don't even have CPU hitting 1GHz. I am not saying Nokia doesn't put out great phones, but please don't give me a horrible comparison test like this.


Posts: 187; Member since: Feb 10, 2012

nah your wrong that's wave 2 it has 1 GHz Cortex-A8 CPU and the video is voluntary you cannot choose or force people and their phones to do or join the challenge its free for all and dont be a racist it doesnt mean that it held in india its already a low class phones. and come on think if nokia will do a challenge in some region of india that would not benefit them to earn some buyers

27. chethan316

Posts: 28; Member since: Nov 07, 2010

"I'm pretty sure most of those devices probably don't even have CPU hitting 1GHz." Let me stop you right there jaytai0106. Don't tell me you're one of those guys who thinks that India is a land of snake charmers. As we speak, handsets like the HTC One X, Xperia S and Galaxy Nexus are selling in India. SO it's not so much about our country not having decent smartphones, but merely about these Nokia reps picking the wrong candidates for this comparison. I agree with your point about the comparison being unfair. Bada hasn't really evolved into the sphere as you might know. So yes, it is unfair. And that isn't because of the country not having seen 1 GHz + phones (very poor characterization of a smartphone btw), but because of the stupid Nokia representative picking a guy with a stupid phone. I'm sure the Wave 2 is great in its own right, especially considering the price. For your information, the Wave 2 has a 1 GHz single core processor. The Lumia can do all this because of a physical camera button on the device. Heck, my Samsung Focus has a camera button too. Intelligent people would understand that what Nokia is doing here is unfair and stupid. Compare something like this with an Xperia S or a One X and then people would be really blown away. TO be more precise, compare something with a physical camera button and we'll know for sure. I wish you took off your stereotypical hat and looked out of the window more often. Good day.

30. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Sorry on my part about the phone shows in the video. Also, I am not saying high end phones are being sold in India as well. I am simply pointing out the fact that in the region they had this comparison test people probably don't use high end phones and has nothing to do if they are rich or poor. I am originally from Taiwan now living in the US for almost 10 yrs now. Most of my friends are still using very simple phones. Some are still using the basic flip phones. Not because they don't have the money to purchase a nice, just simply don't want one.

14. remixfa

Posts: 14605; Member since: Dec 19, 2008

waaaaaaaaaaambulance. Take the heat and make your products even better.

17. christianqwerty

Posts: 467; Member since: May 05, 2011

So Samsung can dish it out to apple but can't take it from Nokia? XD

18. CharlieAtInfinity

Posts: 253; Member since: Apr 10, 2012

Why with Samsung bada phone? its such an old phone. Go against Samsung S2 or Xperia S then see who wins


Posts: 187; Member since: Feb 10, 2012

browser test is done with the SG2 its almost tie its in the youtube! :)

22. eaxvac

Posts: 328; Member since: Jan 15, 2012

Lol samsuck

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.