HTC

Co-founder and former CEO Peter Chou says goodbye to HTC

Co-founder and former CEO Peter Chou says goodbye to HTC
Peter Chou, who co-founded HTC along with Cher Wang, is leaving the company that he helped create. The image of Chou, the long time CEO of the company, holding up the latest HTC handset was one that was quite common for a number of years. Originally a contract manufacturer, HTC was the company behind such handsets as the Sony Xperia X1, the Nexus One and the T-Mobile G1. The company made a name for itself  in 2008 with the HTC Touch Diamond, and the HTC Touch Pro. Both Windows Mobile phones had many of the features found on the Apple iPhone (and many that the iPhone didn't have at the time). The Touch Pro included a slide out physical QWERTY keyboard.

The company started churning out Android handsets by the bushel following the October 2008 release of the first Android handset, the G1. Soon, there would be the highly regarded HTC Droid Incredible, the HTC EVO 4G and the HTC ThunderBolt to name a few. In April 2011, HTC's soaring stock price hit the equivalent of $40.37 on the Taiwan Stock Exchange. But this would prove to be the peak.

Following the disappointing HTC One X series, HTC had a new design to share with the world. Chou showed off the model during a belated year-end's party in February 2013. Despite the stunning looks of the HTC One (M7) and the HTC One (M8) sequel, HTC soon found itself drenched in red ink. Marketing was not considered Chou's strong suit and it hurt HTC badly. The company wasted $12 million on a deal with actor Robert Downey Jr. that yielded a ridiculous ad campaign. As a result, Chou turned over marketing chores and other tasks to co-founder Cher Wang so that he could concentrate on innovation. Last year, Chou stepped down as CEO, turning over the position to Wang.

While HTC did rebound from last year's disappointing HTC One M9 debacle with the new HTC 10, the company can't seem to pick up any ground on Samsung when it comes to selling flagship Android phones. Chou leaves with the company's stock trading at the equivalent of $2.93 USD.

source: MyDrivers (translated) via Mobilissimo.ro (translated)

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34 Comments

1. kiko007

Posts: 7493; Member since: Feb 17, 2016

Sad day indeed. I've owned 5 HTC devices (Droid Incredible, One X, One M7, One M8 for Windows, and the recently purchased A9) and I haven't encountered a single issue with any device. Next to Apple, they are my favorite OEM, and Chen was a major part of that. Sure his marketing strategy wasn't great (okay... let's be real.... it was balls!) but the hardware software combination was flawless after sense 5! Now it seems the only way to save HTC is to have someone buy it up. I'd be ecstatic if a curve ball by Apple came about. If Apple allowed HTC hardware to run iOS.... it's a wrap!!!! Instant brand seller! The Android space is simply to crowded to help them now unfortunately.

2. ibend

Posts: 6747; Member since: Sep 30, 2014

its Chou.. Chen is CEO on other company (maybe Chen will say goodbye too.. soon)

4. kiko007

Posts: 7493; Member since: Feb 17, 2016

Yeah that's spell Chuck's fault. TY :D.

5. kiko007

Posts: 7493; Member since: Feb 17, 2016

*Spell check* Goddamn Google keyboard!!!!!

8. Fona13A unregistered

I HAD NO CLUE YOUR NAME WAS CHUCK KIKO

18. dimas

Posts: 3363; Member since: Jul 22, 2014

I doubt Chen's stepping down this year. Man's got his toenails clawed in his ceo seat for years of sales failure and they still don't remove him.

9. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

Don't get Me wrong, I like HTC. But the A9 is a iPhone ripoff design and extremely overpriced for what it is. The one X Tegra 3 overheats, has wifi issues. The One M7 has purple tint issue on the camera.

14. perfectnine

Posts: 201; Member since: Mar 11, 2016

Purple tint was actually not that big of a problem other than in low light. In any case, htc offered to fix it for free so it really doesn't matter. The camera was one of the best I had used.

22. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

Most my friends that had the M7 has issues with purple tint. Htc would fix it for free then after a year it would return

28. amats69

Posts: 1527; Member since: Nov 12, 2012

not only they offered a free fix for the htc one with the purple tint issue...they even replaced some of the htc one with PT problem with new one (including mine that i used almost a year already).

31. sonnyt

Posts: 12; Member since: Nov 06, 2012

Mine had severe PT issue and HTC didn't replaced mine. Other than PT in low light, camera is ok. I still have it as a backup phone. Still love the phone.

19. dimas

Posts: 3363; Member since: Jul 22, 2014

The only bad thing about htc a9 is the price and lack of worldwide distribution. We cannot really say that it's an iphone rip-off because htc was the first in using metal phones. A little google on history and you'll see the metal pattern of htc phones.

20. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

I am a fan of previous htc design of the M7 and m8, but the A9 really looks like a horrible iPhone ripoff

26. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Ummmmm Apple copied the HTC series after HTC signed a deal with Apple. Stop being clueleas.

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I had 3, TouchPro, Droid Incredible and the HTC Thunderbolt. Bought other models for other family members. The TP could have been better if it had slightly better hardware Windows Mobile 6.5 was just to heavy for 528mhz and small amount of ram. Was so disappointing. I was surprised the original One series didn't take off. Th3 One S and XL I thought were really cool. Beats in the phones was awesome to me too and I thought was a good move. They really should have evolved the EVO series as their flagship.

3. frankg

Posts: 173; Member since: May 14, 2014

Best thing that happened to HTC in years.

6. legiloca

Posts: 1676; Member since: Nov 11, 2014

I think he's holding HTC back rather than pushing it forward, HTC has a huge potential if not for the rather bad decisions they made such as pointless camera gimmicks and little to no innovations going forward. This is sad indeed as he still paved a huge way not just for HTC but for the whole Android industry, but you know what they always say, when someone is gone, someone better will come. :)

10. GreenMan

Posts: 2697; Member since: Nov 09, 2015

I quote: "When the dust settles, no one likes to be on the losing side... The only people remain afflicted with the losing faction are either patriots or people without a choice..." Said The Mean Green and unseen Man, The GreenMan... G'Day! Which means have a Green Day!

12. legiloca

Posts: 1676; Member since: Nov 11, 2014

Green+Man = GreenMan Marijuana's color = Green Therefore GreenMan is high on marijuana.

21. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Yes, was a little drunk... Pretty sober now! I don't do drugs, BTW...

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Alcohol is a drug!

30. amats69

Posts: 1527; Member since: Nov 12, 2012

"pointless camera gimmicks"- if you are referring to the "ULTRAPIXEL tech" that htc uses on m7 then i must say you are wrong on calling it a "pointless camera gimmicks"..

7. Barney_stinson

Posts: 672; Member since: May 30, 2016

They should have released a W10 version for htc 10 , to take little market from windows too!!! . But lookslke samsung is on KILL!!

11. Bankz

Posts: 2543; Member since: Apr 08, 2016

Thank God..

13. PhoneFixer unregistered

Everybody was praising to HTC 10 ..like yeeahh woow it is super duper phone and then those same ppl said ; eem i rather go for iiphhonee. fkin cowards pathetic traitors ppl !

15. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Extremely sad. He was the one who made me switch from samsung to htc because of how outstanding the devices he made were. Now that he's leaving, I don't know what htc could be heading to now. I've always liked his philosophy on making smartphones, focusing mainly on build quality,design and creating a unique standout proposition for the products he makes

16. Eclectech

Posts: 349; Member since: May 01, 2013

This makes me very sad. I owned the HTC Touch Diamond, Hero, Evo 4G, Evo 4G LTE, One M7, One M8 and now the HTC 10. I bought those phones because I thought they were the best phones for their time. I have also owned Samsung and LG phones but I keep going back to HTC. Peter, I believe was a big part of that. I really hope the company continues to innovate and lives on despite this sea of new copycat companies.

17. dimas

Posts: 3363; Member since: Jul 22, 2014

It's about time. And no, I don't feel sorry for him because he's already rich and financially secured. He just didn't do his job of coping with the changing times. Now I'm more excited on what htc will offer next year with their new ceo.

23. willywanta

Posts: 502; Member since: Jun 04, 2014

HTC makes itself a tech oriented company. Therefore it doesn't answer to general population. It serves the technonazis and spec junkies. That's why nobody from the general population buy an HTC phone. They prefer samsung or iPhone to HTC which the latter failed to deliver what the general population wants.

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The TouchPro could have been more awesome, if it didn't have a crappy 528mhz CPU. I loved that phone

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