Chitika: Samsung accounts for 77% of phablet based mobile web traffic in North America

Chitika: Samsung accounts for 77% of phablet based mobile web traffic in North America
With speculation swirling around Samsung regarding a shakeup at the top, it looks like there are going to be some major changes to Samsung devices next year. One area where the manufacturer might stand pat, is with its phablets. Online ad network Chitika analyzed mobile traffic data, and found that Samsung phablets were responsible for a whopping 77% of phablet based web traffic in North America. But wait, there is a catch.

Chitika considers any phone with a screen 5-inches or larger, to be a phablet. Therefore, Sammy was helped by the inclusion of the Samsung Galaxy S5 and the Samsung Galaxy S4 in the data. As of early November, the 5.5-inch Apple iPhone 6 Plus, Apple's first phablet, accounted for 3.9% of the mobile web traffic among large-screened phones. That trails the 4% scored by the Motorola DROID Ultra. The Samsung Galaxy S5, responsible for 29.7% of phablet's mobile web traffic, had the highest percentage among individual devices. Among traditional phablets, the Samsung Galaxy Note 3 was on top, responsible for 13% of the traffic.

Devices with 5-inch screens now make up 17.9% of North American mobile web traffic according to Chitika. That is up substantially from the 6.9% of mobile web traffic produced last year by phones with 5-inch screens or larger. That figure should continue to rise sharply. After all, it is easier to read websites on a phone with a larger screen.

And based on mobile web traffic from the Samsung Galaxy Note 4, AT&T apparently has the most subscribers using the phone. Galaxy Note 4 units branded with the AT&T logo were responsible for 28% of the traffic created by the latest Samsung phablet. That compares to the 27% belonging to the Verizon version of the handset. With 26%, T-Mobile was a close third. Sprint was dead last with 18%.

source: Chitika via BGR



1. sgodsell

Posts: 7454; Member since: Mar 16, 2013

The note line is the one to follow. Its the swiss army knife of smart phones.

3. EC112987

Posts: 1216; Member since: Nov 10, 2014

Got mine today and I'm in love great device!!

10. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

Finally something to cheer about. Kudos Sammy :)

15. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

True. But not in general sense. 90% of people would never buy it cause of its useless size for people with normal hands sizes and for people who wont compromise one hand usability over some multi tasking windows and a pen.

19. VHMP01

Posts: 93; Member since: Aug 27, 2014

Err No! Remember 99% of Applelogists saying 'Humongous' Galaxy for 3 years? Now it seems that 99% wants an iP6 or 6+! ‘Normal’ size and ‘One hand’ whatever!

2. darkkjedii

Posts: 31326; Member since: Feb 05, 2011

Samsung also makes the best Phablet on earth. The 6 plus is my choice, due to the Eco system and video editing/compression features, but you can't beat the N4.

4. EC112987

Posts: 1216; Member since: Nov 10, 2014

I use the ip6 for work and the n4 offers so much more but I do love both respectively

6. bendgate unregistered

True said.

8. Theonote

Posts: 13; Member since: Sep 05, 2014

On the moon too.

7. strudelz100

Posts: 646; Member since: Aug 20, 2014

Samsung has a 3 year head start. Losing 23% market share in NA in 3 months is pretty bad.

9. Theonote

Posts: 13; Member since: Sep 05, 2014

But considering Samsung's only rival is Apple with it's iP6+, and also considering that more than 30% of N. Americans are i sheeps, Sammy is holding their ground quite well.

16. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

You cant be serious. IP6+ hasnt been on the market for more than 2 and a half months and note series has been in USA for 3 years. They lost 23% in just two months when IP6+ has limited stock. Wonna see the stats in 6 months from today? I bet you you wont wonna.

11. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Samsung is a strange company. They make a ton of lame phone models that are mostly the same, but can't bring themselves to make a Note 4 without the pen for $100-200 less? Make this and get rid of the locked down KNOXturbation and people would be going crazy for Samsung instead of the Nexus 6.

12. joe1blue

Posts: 169; Member since: Jul 25, 2013

That's an interesting point of view.

13. Ashoaib

Posts: 3298; Member since: Nov 15, 2013

but I prefer note with pen... so they should offer two variants, with pen and without pen

17. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

So according to you the s-pen costs 200$ and removing it as a feature will make the phone much cheaper? That pen costs few cents from the 250-300$ it takes to build a note 4. For it to go down 200$ it would have to compromise to real specs like lower cpu/gpu, lower resolution, smaller battery and the list goes on. Basically you are referring to a phone that exists(kinda but still has pen and is much cheaper) and its called Samsung Galaxy Note 3 Neo and I am sure soon enough they will roll out Note 4 neo.

20. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Samsung has talked in the past of all the expense that has gone into the Note to support the Wacom pen. The expense is so high that Samsung even purchased a small stake in Wacom. There is not just a plastic pen, but a special digitizer layer, lots of special software, testing, etc. So Samsung puts out a non-pen version of the Note 4 (or especially the Galaxy Edge which was built for touch, not pen) and sells it for $100 to $200 less than Note 4 / Edge w/pen. They will still make a profit and it's quite acceptable to have a little less profit if you also get higher volume. Linear "in the box" thinking is not very likely to lead Samsung to victory. That was okay when the entire market was growing, but now that things have slowed down and consumers are more educated and more discerning, the game has changed.

14. boosook

Posts: 1442; Member since: Nov 19, 2012

5''-5,2'' is a phone, not a phablet. nexus 5, galaxy s5, lg g2... these are all phones.

18. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Thats subjective. For me anything 5" and above isn't considered a normal phone but a semi phablet the least.

21. Bertelgeus

Posts: 126; Member since: Oct 15, 2014

Beauty of Android: it generates TONS of meaningless data.

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