Chitika: Samsung accounts for 77% of phablet based mobile web traffic in North America

With speculation swirling around Samsung regarding a shakeup at the top, it looks like there are going to be some major changes to Samsung devices next year. One area where the manufacturer might stand pat, is with its phablets. Online ad network Chitika analyzed mobile traffic data, and found that Samsung phablets were responsible for a whopping 77% of phablet based web traffic in North America. But wait, there is a catch.

Chitika considers any phone with a screen 5-inches or larger, to be a phablet. Therefore, Sammy was helped by the inclusion of the Samsung Galaxy S5 and the Samsung Galaxy S4 in the data. As of early November, the 5.5-inch Apple iPhone 6 Plus, Apple's first phablet, accounted for 3.9% of the mobile web traffic among large-screened phones. That trails the 4% scored by the Motorola DROID Ultra. The Samsung Galaxy S5, responsible for 29.7% of phablet's mobile web traffic, had the highest percentage among individual devices. Among traditional phablets, the Samsung Galaxy Note 3 was on top, responsible for 13% of the traffic.

Devices with 5-inch screens now make up 17.9% of North American mobile web traffic according to Chitika. That is up substantially from the 6.9% of mobile web traffic produced last year by phones with 5-inch screens or larger. That figure should continue to rise sharply. After all, it is easier to read websites on a phone with a larger screen.

And based on mobile web traffic from the Samsung Galaxy Note 4, AT&T apparently has the most subscribers using the phone. Galaxy Note 4 units branded with the AT&T logo were responsible for 28% of the traffic created by the latest Samsung phablet. That compares to the 27% belonging to the Verizon version of the handset. With 26%, T-Mobile was a close third. Sprint was dead last with 18%.


source: Chitika via BGR